---
description: Learn more about Auction123 price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Auction123 Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [Auction123](/software/88358/auction123)

# Auction123

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> Web-based solution that helps businesses manage inventory and streamline marketing processes using lead generation, reporting and more.
> 
> Verdict: Rated **4.1/5** by 8 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Auction123?

Auto dealer platform that helps businesses of all sizes with lead generation, inventory management, reporting, customizable templates, web development, photo editing and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 8 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Auction123
- **Founded**: 2001

## Commercial Context

- **Starting Price**: US$9,95
- **Pricing model**: Per User
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Inventory Management
- Sales Floor Management

## Support Options

- 24/7 (Live rep)

## Category

- [Car Dealer Software](https://www.capterra.co.za/directory/20005/auto-dealer/software)

## Alternatives

1. [Carsforsale.com](https://www.capterra.co.za/software/178449/carsforsale) — 4.6/5 (2363 reviews)
2. [AutoManager](https://www.capterra.co.za/software/2058/deskmanager) — 4.9/5 (238 reviews)
3. [DealerCenter](https://www.capterra.co.za/software/71935/dealercenter) — 4.9/5 (1479 reviews)
4. [Frazer](https://www.capterra.co.za/software/34553/frazer-auto-dealer-software) — 4.7/5 (150 reviews)
5. [Scan123](https://www.capterra.co.za/software/126440/scan123) — 4.5/5 (62 reviews)

## Reviews

### "Great Inventory Management Software" — 5.0/5

> **Kevin** | *06 December 2016*
> 
> We've used multiple products for our inventory management and Auction123 is our favorite.  It has great tools that make managing inventory effortless.  It's easy to use and new employees can learn the software in minutes.  It also integrates with the advertising services that we use.

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### "Very easy to use\!" — 5.0/5

> **Kaylee** | *11 November 2021* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: So easy to integrate with our Dealerspike website inventory to post our inventory to other platforms like craigslist and Auction123. Marks items as sold as we integrate with our dealer software with units sold so if we referesh, it will automatically remove inventory.
> 
> **Cons**: Wish we could manually update from our website inventory to auction 123. But it does usually update within 3ish hours
> 
> Great\! Quick to call back and get a hold of if we have questions or issues about the platform

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### "Dealers do not buy" — 1.0/5

> **Joshua** | *15 February 2016*
> 
> Dealers do not buy this program, had to pay $700 \& didn't even sell a single car through the program. Sold the same car the next day without the program.

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### "We used to monitor our used cars for auction" — 4.0/5

> **Lisa** | *11 August 2017* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: The software was easy to maneuver through, to add information about all of the vehicles that we were trying to sell via auction.
> 
> **Cons**: Somewhat difficult to retrieve reports quickly - with this type of work, urgency is the key to success.

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### "Works as promised- very simple and effective" — 5.0/5

> **Martin** | *11 September 2009*
> 
> **Pros**: I have been using Auction123 for a little of a month and have been very pleased. Managing my inventory is simple and the real time updates are great.

I am very impressed with everything so far, the tech support is great. I highly reccomend Auction123\!
> 
> **Cons**: non so far
> 
> It is easy to reccomend Auction123 to anyone in the car business, I cant beleive i wasted time with multiple vendors each doing a small section when Auction123 can handle everything.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/88358/auction123)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/88358/Auction123/> |
| en-AE | <https://www.capterra.ae/software/88358/auction123> |
| en-AU | <https://www.capterra.com.au/software/88358/auction123> |
| en-CA | <https://www.capterra.ca/software/88358/auction123> |
| en-GB | <https://www.capterra.co.uk/software/88358/auction123> |
| en-IE | <https://www.capterra.ie/software/88358/auction123> |
| en-IL | <https://www.capterra.co.il/software/88358/auction123> |
| en-IN | <https://www.capterra.in/software/88358/auction123> |
| en-NZ | <https://www.capterra.co.nz/software/88358/auction123> |
| en-SG | <https://www.capterra.com.sg/software/88358/auction123> |
| en-ZA | <https://www.capterra.co.za/software/88358/auction123> |

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