ActiveCampaign

ActiveCampaign

by ActiveCampaign

Who Uses ActiveCampaign?

Cloud-based marketing tool for businesses looking to connect and engage with customers through email marketing, marketing automation, and CRM. A versatile platform with 300+ integration possibilities.

What Is ActiveCampaign?

ActiveCampaign's category-defining Customer Experience Automation Platform helps 100,000+ businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month.

ActiveCampaign Details

ActiveCampaign

http://www.activecampaign.com

Founded 2003

ActiveCampaign Pricing Overview

ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$15,00/month.

Starting Price

US$15,00/month

Pricing Details

Pricing is determined by plan and by amount of contacts in the account.

Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

ActiveCampaign Features

CRM Software
Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Generation
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

ActiveCampaign Reviews

Showing 5 of 589 reviews

Overall
4,5/5
Ease of Use
4,2/5
Customer Service
4,3/5
Features
4,4/5
Value for Money
4,4/5
Néstor M.
Founder
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019/09/06

"This guys know how to do things the right way"

Comments: Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Pros: Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Cons: I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

  • Reviewer Source 
  • Reviewed on 2019/09/06
John D.
Foundre
Internet, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/06/03

"The best software for your online business and online shop"

Comments: I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Pros: I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers. I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Cons: The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

  • Reviewer Source 
  • Reviewed on 2020/06/03
Charles S.
General Manager
Hospitality, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    2/5
  • Ease of Use
    1/5
  • Features & Functionality
    2/5
  • Customer Support
    1/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 2019/11/02

"Disorganized & Frustrating"

Comments: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Pros: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Cons: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

  • Reviewer Source 
  • Reviewed on 2019/11/02
Geir G.
Growth Expert
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/05/21

"This blew my mind"

Comments: Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Pros: Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Cons: Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

  • Reviewer Source 
  • Reviewed on 2020/05/21
Kevin J.
Digital Marketing Strateeg
Marketing & Advertising, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2020/06/19

"The automations work like a charm"

Comments: We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pros: The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons: I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

  • Reviewer Source 
  • Reviewed on 2020/06/19