18 years helping South African businesses
choose better software
ActiveCampaign
What Is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
Learn more and start your free trial at ActiveCampaign.com.
Who Uses ActiveCampaign?
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.
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ActiveCampaign
Reviews of ActiveCampaign
Alternatives Considered:
Great value for money
Comments: It's a great product, and their support is great.
Pros:
It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.
Cons:
The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.
Alternatives Considered:
Affordable and complete CRM software.
Comments: Been using it for several years and I'm very satisfied by the software.
Pros:
It's a complete CRM Software at an affordable price point that easily competes with Hubspot.
Cons:
The lists feature could use some tweaks to be more versatile and edit criteria on the fly.
Consistent since 2020
Comments: I have been a customer since 2020, and I have stayed because it just works really well for me.
Pros:
Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get.
Cons:
The learning curve, but it is to be expected.
Alternatives Considered:
Terrible Product - Wastes Time with Constant Re-doing of Work
Comments: If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area). Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions. Buy ANY other software, avoid this at all costs.
Pros:
Absolutely nothing and I'm stuck using it because it was purchased before I started.
Cons:
Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career. Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.
Acheive Greatness from the App
Comments: ActiveCampaign has focused marketing measures from the tool.
Pros:
ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.
Cons:
ActiveCampaign is more helpful and no feature dislike.
Happy since a couple of years
Pros:
Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.
Cons:
It seemed to me that the automation functionalities in my plan were reduced.
I like this Tool
Comments: I am very satisfied with the ActiveCampaign campaign and can recommend it.
Pros:
The possibility with the automations and the many integrations
Cons:
Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly
Alternatives Considered:
Helped me a lot with my email marketing
Pros:
It is very easy to understand and use; thats great
Cons:
The fact that prices have risen so sharply in some cases
Thanks for helping my business ;-)
Pros:
great overview, easy to use, possibility to review the reports of the campaigns
Cons:
translation is not always the best (englisch to german)
My experience with AC
Comments: Overall fast to handle, without having had any experience in that field.
Pros:
It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails
Cons:
sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting
Great things happens when we got the best marketing platform like ActiveCampaign.
Comments: ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from them It allows us to personalize our campaigns which help us achieve strategized campaigns that are audience targeted. The experience we have had with ActiveCampaign has been so productive.
Pros:
ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.
Cons:
ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.
What I Experience with ActiveCampaign
Comments: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.
Pros:
ActiveCampaign offers capabilities which allows me to automate marketing in real-time.
Cons:
Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign
ActiveCampaign has upped our game in marketing.
Comments: We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.
Pros:
It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.
Cons:
To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.
A productivity booster
Comments: Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.
Pros:
Save time with email automation and others
Cons:
Not much else except for the price, which may still decrease to the delight of many
ActiveCampaign is a top-notch tool for running automated market campaigns.
Comments: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.
Pros:
ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.
Cons:
ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.
Getting more successful at marketing campaigns thanks to ActiveCampaign.
Comments: ActiveCampaign allows us to engage and interact more effectively with potential leads which see us increase the rate of deals that we make from our marketing campaigns.
Pros:
What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.
Cons:
There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.
ActiveCampaign Review
Comments: Create, customize and send high volume outbound marketing emails.
Pros:
It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes.
Cons:
Unavailability of offline access on mobile app is the biggest issue so far.
Modern marketing automations
Comments: We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company.
Pros:
Ease of customization, reporting, access to data and automation
Cons:
nothing specific I dislike about ActiveCampaign
"Powerful Automation and Comprehensive Features, but Steep Learning Curve and Pricing Concerns"
Comments: My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing and automation platform that offers a wide range of features to help manage and grow customer relationships. The user interface is intuitive, making it easy to create and manage campaigns, automate workflows, and segment audiences effectively.
Pros:
What I liked most about ActiveCampaign is its robust automation capabilities. The platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively. The intuitive user interface simplifies campaign creation and management, and the segmentation options enable targeted communication. Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing strategies.
Cons:
Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with limited budgets. Integration with some third-party tools can also be cumbersome and require additional effort to set up properly.
A solid tool that makes marketing so simple.
Comments: It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our marketing campaigns and make more successful. It helps us engage well with leads which is a great step to turning them to actual customers.
Pros:
ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.
Cons:
ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.
My Experience Of Active Campaign Goodness
Comments: Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting
Pros:
ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs
Cons:
In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use
Marketing with passion and purpose, ActiveCampaign is a deal-breaker.
Comments: Marketing is the heart of any business and achieving well performing marketing activities that are yielding results is something we can attribute to ActiveCampaign. It helps us have more yielding marketing activities which has seen us improve on our customers attraction and retention.
Pros:
ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.
Cons:
Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.
ActiveCampaign Give It a Try
Comments: My general experience was good, since even with unexpected circumstances, the business generally tended to my interests and rectified the issues. It exceeded my expectations when I used it for a project I wanted to promote.
Pros:
They offer a walkthrough via webinar. Despite the fact that some businesses are satisfied when they believe you know what you're doing, the team actively contributes to the success of the customer. I received effective communication through phone, text, and email. Additionally, I had the option to get visual print to ensure my issues where gotten or I was on the correct way.
Cons:
A person who is unfamiliar with computers may initially experience difficulties, glitches, or inability to function due to technical issues. When plans don't go as planned and problem-solving doesn't work, it's stressful.
Marketing automation and email management solution
Pros:
I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.
Cons:
The onboarding process is a bit difficult especially to users new to marketing.
A Robust Platform for Personalized Email Campaigns
Pros:
ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.
Cons:
The landing page builder feels a bit basic compared to similar tools.