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What Is DealerCenter?

DealerCenter is the leading Dealer Management System (DMS) for independent auto dealers, supporting over 22,000 dealerships with tools for seamless, end-to-end operations. From inventory tracking and a complete CRM to hosted websites and a powerful mobile app, DealerCenter simplifies every step of dealership management. With solutions for cash deals, financing, and Buy Here Pay Here, DealerCenter is a trusted partner for efficiency and accuracy in automotive sales and operations. Join thousands of dealers who rely on DealerCenter to centralize and grow their businesses.

Who Uses DealerCenter?

The independent used car dealer who is looking for top notch dealer management system functionalities at the most competitive price in the market.

DealerCenter Software - DealerCenter Home Page

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Reviews of DealerCenter

Average score

Overall
4.9
Ease of Use
4.8
Customer Service
4.9
Features
4.8
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Brandon Michel
Brandon Michel
Founder/Consultant/Trainer in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

A product is as good as the people representing it. I've had a few DMS, DC's is the best why, Lina.

5.0 7 years ago

Comments: Anyone can set up a auto dealership and have it operational and effective in a week.

Pros:

Ease of use, and with out a doubt when it doubts call the customer rep. I have been Consulting for the Sports Car Group and suffered major set back with what I wanted to be the heart of the operation, a full spectrum lender, and as I was just at my point of turning negative which is a but rare for ME. Sunshine came through in the form of the rep who didn't allow to me harp but do what I knew to do and that looked past to see what was still there. She found me 5 sub prime and 4 prime options to offset my loss. I am grateful for her, she may never know how much that small act of kindness resignated with me.

Cons:

The Customer experience isn't shared accross all Westlakes Products and Services. I wish preferred lender didn't auto submit.

Rob
General Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best one stop software shop in the industry

5.0 2 years ago

Comments: 10/10

Pros:

I have been using DealerCenter for years now at several different car dealerships. I work as a consultant, and the first thing I always do when I come to a new shop is get everything switched to DealerCenter. They are truly the best one stop shop in the industry and allow me to have seamless processes. Their DMS is probably the best I have ever used, allowing me to submit to all my lenders (including RouteOne and DealerTrack lenders) in one spot as opposed to having to run my business from multiple platforms. I also have been able to save these dealerships a lot of money by switching them from 700 credit to DealerCenter for their credit pulls. Easily the most affordable in the industry. Bravo DealerCenter! And thank you [sensitive content hidden] for all you do! You are an invaluable asset to my business.

Cons:

I wish they had more lender options for Arkansas

Josh
Dealership Owner in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

DealerCenter Use

3.0 4 years ago

Comments: All in all for the price it seems like a fair value. There are certainly more sophisticated and better systems out there. After its all said and done I wish I would have spent the money to get a better quality system. The bare bones of the system is Ok but to get all the nice features there is upcharge after up charge.

Pros:

It was turn key and it was up and running was not much down time.

Cons:

Its really slow, and clunky, When there is an issue often times its not a quick solution.

Edward
Group Vice president of Human resources. in Bahamas
Telecommunications, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Efficient tool for managing and tracking inventory movement across various dealers and distributors.

5.0 3 months ago

Comments: Its one-stop platform to enhance efficiency and boost the overall business performance.

Pros:

The key features that has been lifesaving in our dealership management is that, it enables dealers to place new orders and that orders are processed accurately. Invoice generation once the order is completed helps us to start tracking the order status from shipping to delivery. Best part being the comprehensive reports on dealer performance and revenue analytics for data driven decision making. DealerCenter is a hub for all deals management.

Cons:

Working with DealerCenter is quite satisfying. I have every reasons to rate it five stars because it has delivered the best.

Gary
Sales Manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Impressive

5.0 5 years ago

Comments: I would like to say I’m very impressed with the continual updates and improvements The Team at Dealer Center continues to make, regularly. It’s like owning an Apple computer and getting updates every 45 to 60 days.
In an industry that’s notorious for creating software and promising to make improvements ONE DAY... Dealer Center is a breath of fresh air.
A tech company creating Automotive Software solutions. The updates and improvements are continual. Their motto is certainly to be the best, which means we must get better every day. Never static, never stuck, never the same old same old... I’m a believer.

Pros:

Easy to use, intuitive in fact. Everything you need and more. Cannot beat the value. All in one solutions for Independent dealers of all sizes.

Cons:

Nothing negative to say. Nothing else to say about the CONS ......

Donnie
General Manager in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The rep Rocks!

5.0 5 years ago

Comments: My overall experience has been good. I am always met with a polite knowledgeable rep that is willing to help. Issues that have not been resolved recently are Multiple Website issues, ValueAds, and Mobile App

Pros:

The convenience of everything being in one place

Cons:

Limitations on Police Book, Mobile App Auction issues, Some issues with fees. email and text with customers the inability to jump,p between mobile and desktop in real-time is problem

Harvey
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Dealercenter Changed my business

5.0 2 years ago

Comments: My overall experience has been awesome! [sensitive content hidden] is my sales rep and I love her to pieces! She has been essential to my growth and knowledge with the software. She's really the reason I've expanded the tools that I use including Routeone and out of state titling practices.

Pros:

I Love my website and how easy it is to manager inventory on the dealercenter homepage and app. I also love the fact that customers can submit applications via my website for an easier sales process.

Cons:

Prices is my least favorite factor but I love the software.

Summer
Manager in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Dealer Center website

5.0 5 years ago

Comments: Positive

Pros:

Easy to navigate the website, being able to have website leads go into the same place you run credit from and do your deals from makes Dealer Centers website a no brainer. The R1 integration to the DMS sold me. saving me time and money.

Cons:

Nothing, I have liked everything about the system

Ray
Sales manager in US
Automotive, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Dealer center feed back

4.0 9 months ago

Pros:

EASY TO USE MY REP [sensitive content hidden] IS GREAT AND VERY HELPFUL

Cons:

Customer support team was not helpful with the inventory transfer

Brett
Sales Manager in US
Automotive, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Company

5.0 7 months ago

Comments: It has so far been very pleasant. [sensitive content hidden] is who has been handling the account and he has done an excellent job!

Pros:

Affordable and ease of the website. Tons of options to chose to tailor to you

Cons:

We have not had it long enough to have a con at this moment

David
General Manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A must for every dealership.

5.0 2 years ago

Comments: My overall experience been outstanding! [sensitive content hidden] did an amazing job and this level of excellence is being continued by [sensitive content hidden] has done an outstanding job on our website.

Pros:

The reports are easy to navigate and friendly on the eyes. The system overall is very intuitive and easy to teach new hires. We have almost every single (most important) items activated. DMS; CRM; Credit Pulls; Website; Inventory Export to 3rd party website. We are very please with the system overall.

Cons:

Still too much geared towards WFS; WFI and 'preferred' lenders. Customer 'support' in the Philippines from time to time.

Eric
General Manager in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best software around for car independent dealerships

5.0 2 years ago

Pros:

I love that you can manage your entire business from one platform. They're CRM is the best I've ever used, especially for the price point, the inventory management is so user friendly, their websites are great and can be fully customized, and we are able to submit to all our lenders in the system, EVEN OUR ROUTEONE LENDERS! No need for multiple software services when you use DealerCenter, they do everything!We used to use Frazer and made the switch over to DealerCenter and couldn't be happier with our decision. They were even able to migrate all our data over from Frazer for no additional cost which was such a huge relief and saved so much time. If you are a independent dealer and haven't switched to DealerCenter yet, what are you waiting for?!

Cons:

I have nothing bad to say about DealerCenter

Verified Reviewer
Verified LinkedIn User
Accounting, Self Employed
Used the Software for: Free Trial
Reviewer Source

Seller Center

5.0 2 years ago

Comments: What is DealerCenter?Serving in excess of 22,000 vendors, DealerCenter is the first in class merchant the bosses plan in the business. DealerCenter coordinates what is happening, improving on it to deal with your showcase region. Whether money bargains, Purchase Here Pay Here or outside finance, DealerCenter has the plans in general and administrative work you want to finish bargains rapidly and absolutely. DealerCenter besides offers worked with objections, complete CRM, credit reports, sell off run, significant solid areas for records plan and essentially more!Best ForThe free trade vehicle vendor who is searching for first rate merchant the board framework functionalities at the most brutal cost keeping an eye out.

Pros:

ExpertsThe design is a striking extra ,remarkably immediate and right I would suggest this with any PC clueless individual. Work area an arrangement highlights for assessing a strategy and it are exceptionally straight forward to coordinate prospects

Cons:

ConsThe Cons is that states rules compromises the full impact of the doorway sellers focus offers that may be valuable with express circumstances, for example, structure completing work area work for new comers that may not recollect where the clients ought to sign documentation.

Mely
Owner in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Happy dealer center user

5.0 2 years ago

Comments: We have been working with DealerCenter- we got our website up and completed CRM training. The software is easy to use and we've started the change to use DealerCenter instead of Frazer do to it being a one stop shop- our rep [sensitive content hidden] has been amazing at helping us with any questions that we have had regarding the software. She is always willing to help any way she can and gets things done in a timely manner. We love that she always has a positive attitude and ready to tackle any issues we come across.

Pros:

That I can manage my business all in one which saves me a lot of time and makes the whole selling a car process a lot easier.

Cons:

The only thing I don't like is my facebook integration has not been set up fully, but my rep is working on it.

Nima
Owner in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Dennis and DealerCenter are the BEST!!!!

5.0 6 years ago

Pros:

DealerCenter is an amazing tool. I used to work for some of the biggest franchise dealer groups in the country and their CRM system matches up right up there with the big names in the industry like DealerSocket, VinSolutions, etc. Not only is DealerCenter simple to use, their service is impeccable. Our customer service rep made a special in person visit to train me and my entire staff the ins and outs of how the CRM is supposed to work. He has had experience from Autotrader and he used to be my rep with them and he has brought a level of expertise that no one has ever delivered to our dealership in the past. Awesome products but even better service! I highly recommend DealerCenter!

Cons:

There are a few items that I would like them to add like adding pictures and their titles of the salespeople on their signature lines for the e-mails. Nothing major, but would still like to see. Regardless, for the price, it's still the best value compared to VinSolutions, DealerSocket, DealerTrak, etc.

Jonathan
General Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Customer Service & Customer Retention...!!!!

5.0 8 years ago

Comments: I have had a great customer experience working with Dealer Center. I have been provided with the tools to overcome day to day tasks. We have actually have moved all our business now to Dealer Center and aspire to keep on growing. Customer support representative is what you want to speak to whenever you have any questions or clarification on how the software works. I can say Customer support representative has the skills and knowledge to help you get on board. Not only that he will follow up with you and make sure that you are aware on how to use the system. Thank you very much for helping my business. Lets keep on moving forward.

Pros:

You can track your business on the day to day progress. Give access to my sales, finance, and General Manger so everyone can be on the same page.

Cons:

Haven't found a flaw that makes me dislike the software.

ARIADNA
Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

DealerCenter is Awesome!!

5.0 5 months ago

Pros:

We use Dealer Center as our DMS and we absolutely love it. We have integrated it with different systems and our website. I also want to give a special mention to our representative [sensitive content hidden]. She has been extremely helpful and responsive whenever we have needed assistance. Thank you so much! We highly recommend it.

Cons:

It can be a little pricy if you add a big amount of products.

Henri
Principal in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

HGK Motors LLC

5.0 5 years ago

Comments: Compared to DealerCar Search, DC has much more features and has everything integrated so I can spend less time doing admin work and more time selling. My point of contact [SENSITIVE CONTENT HIDDEN] has been awesome

Pros:

I love how easy it is to have my book values and options with the VIN decoder that's built in. Compared to DealerCar Search, DC has much more features and has everything integrated so I can spend less time doing admin work and more time selling.

Cons:

No issues or problems with DC, all good

Ahmad
owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

DealerCenter

5.0 4 years ago

Pros:

The DMS is very simple for me to use. It helps to save me time

Cons:

nothing yet, i will call [SENSITIVE CONTENT HIDDEN] my rep if I need anything

Elie
Owner in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

DealerCenter is awesome

5.0 6 years ago

Pros:

I had the best experience with DealerCenter's rep today. We actually knew each other when he was my rep at his previous company and my previous dealer. I was already impressed with the softweare and DealerCenter prior but the special service our rep provided me by pointing out areas in my business that I can patch up and tweak for the better based on his automotive experience in the past was the icing on the cake! DealerCenter is an awesome tool and any dealership serious about their business and lead manaagment should seriously consider using DealerCenter!

Cons:

there really aren't many cons since it's an awesome tool and you get so much value out of it. Maybe to nitpick, we would like to have some more options with the e-mail templates.

John
Owner/Finance manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Bad Product!! Will Devastate your business!!

1.0 8 years ago

Comments: Used this for years, Was Great! They changed it at the end of 2015. Now it is down all the time! And not user friendly at all! I use the full DMS. My business is shut down for the third day this week, because their system is down!!, I have lost tens of thousands of dollars in the last year. They never apologize, and have never given a credit for all the days Deal Center has shut down my dealership.
If you use Deal Center, you definitely need a backup system, like Reves, or Fraisier.
Or just go with them in the first place, and save a lot of money, headaches, and lost profit.
John

Cons:

System down all the time, cant print reports, without downloading to excel No customer service No one ever returns your calls, unless weeks later

Gavin
Auto Sales Manager in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Inventory Management Program Ever!

5.0 last year

Comments: Very pleased with Dealer Center. They truly care about giving you the best experience in all categories

Pros:

The customer service of Dealer Center is something to be proud of. They go the extra mile to make sure your problems get solved if you have one.

Cons:

The only down side is not having the ability to limit notifications for myself on where specific leads go. Despite being the sales manager and having nothing to do with service, I still see all of the service leads that come through the website.

Octavio
General Manager in US
Automotive, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Worth the Switch!

5.0 2 years ago

Pros:

We weren't sure on how making the switch from Dealr.Cloud to Dealer Center was going to be but with the help from the Dealer Center support team, they have made the switch as easy as possible! The sheer knowledge & great response time has been what really makes the difference. 10/10 recommend giving Dealer Center a try! Huge shout out to Saul & Mackenzie for all your help!

Cons:

It can be intimidating at first, because they literally have and can do EVERYTHING you need to do for your dealership, but with the help of my reps, who are always more than happy to help me out and point me in the right direction, it is more than worth taking the time to learn

Johanna
Office Manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

WorldPay Integration with DealerCenter

5.0 2 years ago

Comments: DealerCenter has excellent customer service reps that are always there to answer our question whether it be by phone or live chat. If they don't know something, they'll always find a way to get the answers we need.

Pros:

Payment processing is now so EASY to do! Integration is free so it was a no brainer deciding to go with it. Best training ever by [SENSITIVE CONTENT]

Cons:

Integration is fairly new for us so there's really nothing that we don't like but if I find something, I'll be sure to update this review!

JOHN
UsedCar Dealer in US
Automotive, Self Employed
Used the Software for: 2+ years
Reviewer Source

Dealer Center Review

5.0 9 months ago

Comments: Great overall experience, when there are glitches [sensitive content hidden] opens a support case.

Pros:

I like being able to submit to multiple lenders from my DC, [sensitive content hidden] is my rep and is always there for me.

Cons:

There are many small glitches in the software.