Constant Contact

"Constant Contact helps me and my clients stay in touch and generate sales"

Comments: I've attended several Constant Contact classes, and as a result of what I learned, was able to set up a monthly e-magazine for a client that had 6000 recipients and between 5-10 paid advertisers each month. For another client, we set up a monthly email with coupons for returning customers that was very effective at generating repeat business. The data collection features have helped me and my clients grow our client databases. Another corporate client has used Constant Contact to send notifications and newsletters to their employees.

Pros: There are quite a few things to like about Constant Contact, including the number of available, local classes. The vast number of templates available make the process of setting up email campaigns fast and easy, as does having a library of graphics.

Cons: I've been very happy with Constant Content over the years. While there have been a few glitches, they were easily solved with help from customer service. There is always a representative available to help by chat or phone.

"Ease of use for Small Shop"

Comments: The team was great in getting us set up as non-profit with reduced pricing. Using their analytic tools for our website and social media has been an added benefit for us.

Pros: Constant Contact is easy to learn, use and gather reports. The functionality is great and helps eliminate duplicating work. We love the ability to drop in a you tube video, conduct surveys and gather RSVPs.

Cons: Only frustrating part is being signed out of account, but still being able to make changes. You don't know that your time has expired until you go to save the changes.

"Great For Large Contact Base"

Pros: Constant Contact does a great job of managing multiple groups/list and lots of contacts. I've worked with clients who have a large customer base and Constant Contact allows managing large amounts of group/lists and allows you to manual remove unsubscribers and errors. They are rolling out a new version of their email builder, but the older version does allow custom css coding per block which really allows customizing their templates.

Cons: There are a lot of quirks within Constant Contact that I haven't seen in Mailchimp, specifically with using external links for photos and links. The actual editing of text and links within the email builder is quirky and has some issues. Also, the new search feature for previous emails is really slow and takes a long time to find previous emails unless you create folders for all your emails.

"Easy to use and segment data"

Comments: I have used similar products from 2 competitors. I highly recommend Constant Contact. The ease of use, and data segmentation make this product far superior. The email templates aren't real flashy, but you can add colors and pictures and your end result always looks very clean. The other products I have used were not nearly as intuitive as Constant Contact and I found them hard to learn.

Pros: We have a lot of different email lists that we utilize. This products makes it SUPER easy to segment your lists and to send emails for different purposes. We like the reporting feature and find this very helpful in determining the success of our marketing efforts.

Cons: There isn't an easy was to allow others to forward our emails. The forward to a friend feature was removed a few years ago.

"A simple and robust solution for Email marketing"

Comments: Constant Contact is a great solution for smaller organizations that have simple email marketing needs. They do what they do very well and offer a solution that is easy to learn and adopt within smaller organizations. I would definitely recommend it to small businesses or non-profits.

Pros: Constant Contact has a very clean interface and a dashboard that makes it easy to navigate and learn. When compared to other solutions like Mailchimp, I found Constant Contact to be more intuitive and simpler. Our client was able to adopt it quickly where they struggled with other solutions.

Cons: Constant Contact's List set up is not very robust and is somewhat limiting. Their email builder is very structured as well, which can be good for some, but can be difficult to navigate for more custom email builds or email builds that leverage dynamic content.