---
description: Learn more about Pretty Links price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pretty Links Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Link Management Software](/directory/31196/link-management-tools/software) > [Pretty Links](/software/220053/pretty-link)

# Pretty Links

Canonical: https://www.capterra.co.za/software/220053/pretty-link

> Pretty Links allows WordPress users to create, manage \& track custom URLs for their sites \& manage link shrinking, redirection \& more.
> 
> Verdict: Rated **4.8/5** by 5 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Pretty Links?

Affiliate marketers, podcasters, bloggers and website owners, and YouTubers

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 5 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Caseproof
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$199,60
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Dashboard
- Link Analytics
- Link Editing
- Link Management
- URL Customization
- URL Shortener

## Integrations (1 total)

- MonsterInsights

## Support Options

- Email/Help Desk

## Category

- [Link Management Software](https://www.capterra.co.za/directory/31196/link-management-tools/software)

## Related Categories

- [Link Management Software](https://www.capterra.co.za/directory/31196/link-management-tools/software)
- [URL Shorteners](https://www.capterra.co.za/directory/32780/url-shortener/software)

## Alternatives

1. [Bitly](https://www.capterra.co.za/software/172575/bitly) — 4.8/5 (1295 reviews)
2. [TLinky](https://www.capterra.co.za/software/1055193/tlinky) — 4.7/5 (167 reviews)
3. [lc.cx](https://www.capterra.co.za/software/208913/lc-cx) — 4.9/5 (29 reviews)
4. [Rebrandly](https://www.capterra.co.za/software/166180/rebrandly) — 4.6/5 (58 reviews)
5. [CampaignTrackly](https://www.capterra.co.za/software/153590/campaigntrackly) — 5.0/5 (3 reviews)

## Reviews

### "Pretty Links reviews" — 5.0/5

> **Joël** | *03 June 2023* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: A perfect link management tool that beautifies our page links and enhances SEO too. It's been over 3 years since we've been using this WP plugin even on customers' sites. It's very easy to work with and good for brand marketing.Subscription plans are quite fair and affordable.
> 
> **Cons**: Nothing bad to say about the plugin. It works well on newer versions of WordPress
> 
> Pretty Links helps us to create professional branded links which best serve our marketing purposes. This also helps to drive more engagement on the content we're promoting. I highly recommend it

-----

### "Simple Redirect Links - Huge Time Saver" — 4.0/5

> **Nick** | *04 November 2022* | Internet | Recommendation rating: 8.0/10
> 
> **Pros**: I like that I can quickly create easy-to-remember affiliate links and easy-to-say URLs to promote on my website and podcast. I've been on the free version of Pretty Links forever, and have over 1000 links stored in my WordPress dashboard at this point. What I love the most is when a tracking link changes, I can update it in one place and (provided I've used that Pretty Link in my posts), it will update all those link placements across the entire site.
> 
> **Cons**: The reporting is a little weak, at least on the free version. Some more advanced affiliate link tracking tools will give you more granular data on where the traffic is coming from and which specific links are making conversions.

-----

### "Freemium That Limits You" — 5.0/5

> **James** | *09 June 2022* | Management Consulting | Recommendation rating: 5.0/10
> 
> **Pros**: Using Pretty Links is very easy and without hassle. Just install and activate and set-up within 5 minutes.

Tracking the links that you want to track is also super easy. You can even customers the link for SEO purposes and really make them pretty nd readable.

Great for branding.

You can upgrade for more features.
> 
> **Cons**: The major disadvantage I found with it, was that you are limited to using it with Wordpress sites. If you have non-WP sites, you'll have to use other software.

Also because of this limitation, you need to login to your site to retrieve the data.
> 
> Despite these limitations, Pretty Links is my go-to link tracking tool for my Wordpress sites. The data is sufficient if you're on a free plan and definitely even more granular with the paid plan.

-----

### "Most excellent link cloaker" — 5.0/5

> **Ogochukwu** | *10 November 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I love the free plan, which only allows you to install and activate on your WordPress site, and make use of it without paying any money at all, and still achieve the same result. Finally, a cloaked link doesn't take more than 2 seconds to redirect.
> 
> **Cons**: I haven't seen anything bad about Pretty links since I began using the software on my WordPress admin area.
> 
> I believe this is the best link cloaker for marketers out there, including affiliate marketers, because it would help shorten their links, make them more appealing to click on, and also to avoid affiliate link restrictions from website that do not support affiliate links.

-----

### "Great workaround for long links\!" — 5.0/5

> **Teresa** | *15 February 2022* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: Pretty Links is a great tool to shorten urls while still using your domain name. It's easy to use and integrates with WordPress. I've used it for a lot of different aspects of my business. The free version has a lot of great features.
> 
> **Cons**: It can hurt your SEO a little if you use it in the wrong capacities. They have some annoying pop ups in the WordPress interface, but overall it's worth it.

## Links

- [View on Capterra](https://www.capterra.co.za/software/220053/pretty-link)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/220053/Pretty-Link/> |
| en-AE | <https://www.capterra.ae/software/220053/pretty-link> |
| en-AU | <https://www.capterra.com.au/software/220053/pretty-link> |
| en-CA | <https://www.capterra.ca/software/220053/pretty-link> |
| en-GB | <https://www.capterra.co.uk/software/220053/pretty-link> |
| en-IE | <https://www.capterra.ie/software/220053/pretty-link> |
| en-IL | <https://www.capterra.co.il/software/220053/pretty-link> |
| en-IN | <https://www.capterra.in/software/220053/pretty-link> |
| en-NZ | <https://www.capterra.co.nz/software/220053/pretty-link> |
| en-SG | <https://www.capterra.com.sg/software/220053/pretty-link> |
| en-ZA | <https://www.capterra.co.za/software/220053/pretty-link> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra South Africa helps find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.co.za","url":"https://www.capterra.co.za/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.za/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Pretty Links","description":"Pretty Links is an affiliate link management software that allows users to create custom shortened URLs, cloaked links, branded links, and QR codes to optimize, organize, track, and share affiliate links.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/79b9a01d-f07e-4dad-bdb1-ed98bfbb8f60.png","url":"https://www.capterra.co.za/software/220053/pretty-link","@id":"https://www.capterra.co.za/software/220053/pretty-link#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":5},"offers":{"price":"199.6","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.za/software/220053/pretty-link#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Pretty Links?","@type":"Question","acceptedAnswer":{"text":"Pretty Links is an affiliate link management software that allows users to create custom shortened URLs, cloaked links, branded links, and QR codes to optimize, organize, track, and share affiliate links.","@type":"Answer"}},{"name":"Who Uses Pretty Links?","@type":"Question","acceptedAnswer":{"text":"Affiliate marketers, podcasters, bloggers and website owners, and YouTubers","@type":"Answer"}}]},{"@id":"https://www.capterra.co.za/software/220053/pretty-link#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Link Management Software","position":2,"item":"/directory/31196/link-management-tools/software","@type":"ListItem"},{"name":"Pretty Links","position":3,"item":"/software/220053/pretty-link","@type":"ListItem"}]}]}
</script>