---
description: Learn more about Lexer price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lexer Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms](/directory/31334/customer-data-platform/software) > [Lexer](/software/214881/lexer)

# Lexer

Canonical: https://www.capterra.co.za/software/214881/lexer

> Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.
> 
> Verdict: Rated **3.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Lexer?

The \#1 CDP for omnichannel retailers. Lexer is the CDP of choice for leading brands like Cotton On, Rip Curl, Quiksilver, Kathmandu, Billabong, John Varvatos, Ben Sherman, THE ICONIC, and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.0/5** | 1 Reviews |
| Ease of Use | 3.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 2.0/5 | Based on overall reviews |
| Features | 3.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lexer

## Commercial Context

- **Pricing model**: Per Feature
- **Target Audience**: 11–50, 51–200, 201–500, 501–1 000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Indonesia, Malaysia, New Zealand, Philippines, Singapore, United States

## Features

- Customer Profiles
- Customer Segmentation
- Personalization

## Integrations (35 total)

- BigCommerce
- Bitly
- Braze
- Campaign Monitor by Marigold
- Cordial
- Criteo
- Domo
- Dotdigital
- Emarsys
- Facebook Business Suite
- Google Ads
- HubSpot Marketing Hub
- InMoment
- Iterable
- Klaviyo

... and 20 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Data Platforms](https://www.capterra.co.za/directory/31334/customer-data-platform/software)

## Alternatives

1. [ContactPigeon](https://www.capterra.co.za/software/168153/contactpigeon) — 5.0/5 (283 reviews)
2. [DESelect](https://www.capterra.co.za/software/197534/deselect) — 4.6/5 (37 reviews)
3. [Meiro](https://www.capterra.co.za/software/190554/meiro) — 4.9/5 (22 reviews)
4. [Klaviyo](https://www.capterra.co.za/software/156699/klaviyo) — 4.6/5 (524 reviews)
5. [SALESmanago Marketing Automation](https://www.capterra.co.za/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews)

## Reviews

### "Interesting alternative to CRMs" — 3.0/5

> **Gabriel** | *10 June 2022* | Wine & Spirits | Recommendation rating: 7.0/10
> 
> **Pros**: The tool allows us to have customer data that it's not available on our CRM.
> 
> **Cons**: Constantly disconnected from Google Ads, Facebook and Criteo for no reason

## Links

- [View on Capterra](https://www.capterra.co.za/software/214881/lexer)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/214881/Lexer/> |
| en-AE | <https://www.capterra.ae/software/214881/lexer> |
| en-AU | <https://www.capterra.com.au/software/214881/lexer> |
| en-CA | <https://www.capterra.ca/software/214881/lexer> |
| en-GB | <https://www.capterra.co.uk/software/214881/lexer> |
| en-IE | <https://www.capterra.ie/software/214881/lexer> |
| en-IL | <https://www.capterra.co.il/software/214881/lexer> |
| en-IN | <https://www.capterra.in/software/214881/lexer> |
| en-NZ | <https://www.capterra.co.nz/software/214881/lexer> |
| en-SG | <https://www.capterra.com.sg/software/214881/lexer> |
| en-ZA | <https://www.capterra.co.za/software/214881/lexer> |

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