WooCommerce

by Automattic

Who Uses WooCommerce?

eCommerce platform that helps small to large sized retail outlets manage multiple customer accounts, payments, orders, inventory & store.

What Is WooCommerce?

Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more.

WooCommerce Details

Automattic

https://automattic.com

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Starting price

N/A
US$25,00
US$70,00/month
US$79,00/month

Free Version

Free Version Yes
Free Version Yes
Free Version No
Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
Free Trial Yes
Free Trial Yes

WooCommerce deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base

Deployment

  • Cloud, SaaS, Web-based
  • Windows (On-Premise)
  • Linux (On-Premise)

Training

  • Documentation
  • Videos

WooCommerce Features

  • API
  • Accounting Integration
  • Activity Dashboard
  • Alerts/Notifications
  • Barcode / Ticket Scanning
  • Barcode Recognition
  • Billing & Invoicing
  • Cost Tracking
  • Customer Database
  • Customizable Reports
  • Data Synchronization
  • Forecasting
  • Inventory Auditing
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Replenishment
  • Inventory Tracking
  • Invoice Management
  • Kitting
  • Manufacturing Inventory Management
  • Mobile Access
  • Multi-Channel Management
  • Multi-Currency
  • Multi-Location
  • Order Management
  • Order Tracking
  • Point of Sale (POS)
  • Product Identification
  • Purchase Order Management
  • Purchasing & Receiving
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reorder Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Retail Inventory Management
  • Returns Management
  • Sales Orders
  • Sales Reports
  • Search/Filter
  • Shipping Management
  • Status Tracking
  • Stock Management
  • Supplier Management
  • Third Party Integrations
  • Vendor Managed Inventory
  • Warehouse Management
  • eCommerce Management

View full list of Inventory Management Software

  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • CRM
  • Cataloging/Categorization
  • Credit Card Processing
  • Customer Accounts
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Email Marketing
  • Email Templates
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Multi-Channel Management
  • Multi-Currency
  • Multi-Location
  • Order Management
  • Order Tracking
  • Product Catalog
  • Product Configurator
  • Product Ratings / Reviews
  • Promotions Management
  • Real Time Data
  • Refund Management
  • Reporting & Statistics
  • Returns Management
  • SEO Management
  • SSL Security
  • Sales Orders
  • Sales Trend Analysis
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Stock Management
  • Tax Management
  • Template Management
  • Third Party Integrations
  • eCommerce Management

View full list of Shopping Cart Software

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • CRM
  • Campaign Management
  • Cataloging/Categorization
  • Channel Management
  • Content Management
  • Credit Card Processing
  • Customer Accounts
  • Customizable Branding
  • Customizable Templates
  • Data Security
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Email Marketing
  • Inventory Management
  • Inventory Tracking
  • Kitting
  • Loyalty Program
  • Mobile Access
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Location
  • Multi-Store
  • Order Management
  • Order Processing
  • Order Tracking
  • Product Data Management
  • Promotions Management
  • Purchase Order Management
  • Real Time Data
  • Reporting & Statistics
  • Retail Inventory Management
  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Orders
  • Sales Trend Analysis
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Template Management
  • Templates
  • Third Party Integrations
  • Website Management
  • eCommerce Management

View full list of eCommerce Software

WooCommerce Alternatives

More WooCommerce alternatives

WooCommerce Reviews

Read all reviews

Overall rating

4,5/5

Average score

Ease of Use 4,2
Customer Service 3,8
Features 4,4
Value for Money 4,6

Review software

Share your experiences with other software buyers.

Write a Review!
Greice E.
Greice E.
Owner
Retail, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021/04/15

"Light, stable and affordable"

Comments: My experience with wordpress could not be better, it is light and can be easily run on cheaper hosting.

Pros: The best quality of wordpress in front of its opponents is really the huge community that makes us find plugins for practically everything we want to do, and even when we don't find it we can find someone who is willing to do it for an affordable price.

Cons: Plugins are constantly developing and can sometimes create some incompatibilities, which is normal, but the speed with which these problems are corrected is another strength of wordpress since all systems are subject to problems but quick solutions I find with wordpress.

  • Reviewer Source 
  • Reviewed on 2021/04/15
Steph R.
Online Marketing Manager
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Reviewed on 2021/07/29

"Decent Depending on What You Need it For"

Comments: It's great for small shops. It works best for simple things, especially affiliate products. Can be cumbersome for growing shops. You need at least some Wordpress experience. Requires a decent amount of maintenance. Overall, I'd give it a 3 out 5 stars.

Pros: Woocommerce is a really inexpensive way to get started with ecommerce. It's great if you're just starting out and on a tight budget since it is a free plugin. It also depends what you're using Woocommerce for. It works the best for affiliate products.

Cons: Although Woocommerce is free, it does help to have some knowledge of Wordpress and basic development skills to effectively use it. Otherwise, using a paid ecommerce software is much easier. I've used Woocommerce for years and it can become very heavy and cumbersome with the more products you add. It's gotten a lot better over the years, but the functionality can still be tricky and you need to install a lot of plugins to customize it to your various needs. Code, plugins, Wordpress, etc., can also easily break your site from updates and conflicts. There's a lot of maintenance that goes into a Wordpress site and that's maximized with Woocommerce. I find other ecommerce software to be much easier to use and be less of a headache, especially for a beginner.

  • Reviewer Source 
  • Reviewed on 2021/07/29
Jeanne M.
Artistic and Executive Director
Performing Arts, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 2020/08/11

"Too difficult for novices; not enough in-box customizations for the savvy"

Pros: I like that it is widely integrated into Wordpress themes. I like that it's connected to Stripe and PayPal. It's automated emails are nice, as well. Plug-ins are nice (but they are expensive and often are required for things you would expect out of the box). It can be customized to some degree, which was helpful for us...in some other ways, it is a bit rigid and not quite what you would want if you are trying to replicate a retail experience.

Cons: I would never recommend this to anyone who wasn't very, very, very tech savvy. It is absolutely not an option for people who don't have a lot of web development experience. It tries to be a system on its own, but we have found you really have to simply take the purchase data out of Woocommerce and put it into your own CRM system. We have decided to stop using it for our purposes of registering students for classes. We may still use it for the sale of items, but probably not.

  • Reviewer Source 
  • Reviewed on 2020/08/11
Jason K.
Owner
Printing, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2021/07/21

"Pretty easy to learn and somewhat user friendly"

Comments: Overall I like WooCommerce and will continue to use it.

Pros: I like the flexibility in this software and the fact that there are many Wordpress Plugins that work well with WooCommerce for just about anything. There is a small learning curve but so far most everything was easy enough to figure out. Overall, it has worked well for my e-commerce business.

Cons: Some of the configurations for shipping can be a little challenging to figure out. I think it could be made simpler and more user friendly.

  • Reviewer Source 
  • Reviewed on 2021/07/21
Abby B.
Abby B.
Small business owner, Web Designer
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021/04/29

"Best e-commerce option by mixed feelings"

Comments: I use WooCommerce daily for multiple clients' websites. My clients are happy with their e-commerce functionality and I rarely encounter issues from the webmaster side of things. You have the option to customize it to the extreme, or if your selling needs are basic, you can setup an e-commerce site quickly and very easily.

Pros: First, it's free. That's not entirely true though because anything additional you want to add will likely cost money; most add-ons are $79. Still even if you get two add-ons, $160 a year is a drop in the bucket compared to most other e-commerce.
The MAIN reason I use and recommend Woo is it's compatibility. Because it's so widely used, it can integrate with anything and everything. Every bank has a payment gateway that connects to WooCommerce (via plugin - sometimes free, sometimes $79).
It's relatively user-friendly. When you get into the settings though, there are tabs across the top, but then there are little tiny links within the tabs sometimes that aren't easily spotted.

Cons: Sometimes it feels like a monopoly - like you use WooCommerce or Shopify and the later of the two is dreadful.
The WordPress community is incredibly helpful, but you have to know where to go to ask for help.

  • Reviewer Source 
  • Reviewed on 2021/04/29