Kartra

by Genesis Digital

Who Uses Kartra?

From Solopreneur to Enterprise companies looking for an all-inclusive marketing platform.

What Is Kartra?

The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators).

Kartra really isn't just another all-in-one miracle platform; it's a marketing tool that works for you. Kartra comes loaded with professionally-designed templates, expert-written copy, detailed 360-degree analytics, a powerful autoresponder, affiliate management, built-in checkout, and so much more.

Kartra Details

Genesis Digital

https://www.genesisdigital.co

Founded 2013

Kartra video
Play
-thumb
-thumb
-thumb
-thumb
-thumb

Kartra pricing overview

Kartra does not have a free version and does not offer a free trial. Kartra paid version starts at US$69,00/month.


Starting Price

US$69,00/month

Free Version

No

Free Trial

No

Kartra deployment and support

Support

  • 24/7 (Live Rep)
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation

Kartra Features

  • Affiliate Management
  • Affiliate Tracking
  • Banner Management
  • Commission Management
  • Email/Online
  • Fraud Detection
  • Multi Level Marketing (MLM)
  • Social Media Promotion

View full list of Affiliate Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • A/B Testing
  • Analytics
  • Customizable Templates
  • Drag & Drop
  • Form Builder
  • Real Time Editing
  • Responsive
  • SEO Management

View full list of Landing Page Software

  • Contact Database
  • Data Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Prospecting Tools

View full list of Lead Generation Software

  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

View full list of Lead Management Software

  • A/B Testing
  • Campaign Management
  • Drip Campaigns
  • Lead Capture
  • Lead Notifications
  • Lead Scoring
  • Lead Segmentation
  • Performance Metrics
  • Personalization
  • Pipeline Management

View full list of Lead Nurturing Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

  • Abandoned Cart Saver
  • Catalog Management
  • Credit Card Processing
  • Discount / Coupon Management
  • Inventory Control
  • Product Configurator
  • Product Ratings / Reviews
  • Refund Management
  • Returns Management
  • Shipping Management
  • Tax Management

View full list of Shopping Cart Software

  • CRM
  • Data Security
  • Email Marketing
  • Inventory Management
  • Kitting
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Store Management
  • Promotions Management
  • Returns Management
  • Reviews Management
  • SEO Management
  • Templates

View full list of eCommerce Software

Kartra Alternatives

More Kartra alternatives

Kartra Reviews

Read all reviews

Overall rating

4,5/5

Average score

Ease of Use 4
Customer Service 4,1
Features 4,3
Value for Money 4,5

Review software

Share your experiences with other software buyers.

Write a Review!
Amanda V.
Owner
E-Learning, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/07/21

"KARTRA Saved My Online Business!"

Comments: I struggled for over a decade Kartra changed that!

Pros: What I love most is how all the different aspects of my online business all work together in Kartra.

Cons: Honestly, not much! I started as a Beta user, and I've seen how quickly the software has improved! They make amazing changes to the software, for all users, almost weekly!

  • Reviewer Source 
  • Reviewed on 2020/07/21
Dana R.
Creative Director
Online Media, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 2019/11/22

"So, So Good But Lacks In The User-Friendly Department"

Comments: I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros: There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons: Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

  • Reviewer Source 
  • Reviewed on 2019/11/22
Felipe M.
Field Services Engineer
Pharmaceuticals, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/09/30

"Kartra has EVERYTHING."

Comments: AMAZING. They even just upgraded their data storage limits to unlimited for Silver and above.

Pros: We started using Kartra for our non profit website, monthly membership subscription, hosting courses, and every other thing we have needed. We have been able to cut out a TON of other paid software.

Cons: They still haven't implemented quizzes for their courses, but it's coming. That's really the only thing so far we haven't liked.

  • Reviewer Source 
  • Reviewed on 2020/09/30
Carly W.
Director
Design, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    2 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 2020/04/09

"We've outgrown Kartra and discovered frustrating features"

Comments: As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.

Pros: We can hold our membership on here and our funnel steps
A good starter package for companies who are starting out with funnels/membership etc

Cons: Limited analytics for membership and sales stats, would like to see much more detail so we can work out cancellation, retention rates much easier and churn rate.
Having to contact kartra to whitelist emails instead of been able to make a simple change
Customer service can take days to get back to you in which time we generally loose the new customers that have just signed up, I'd expect a few hours turn around for the amount we are paying.
The membership feature is extremely basic, for example, we need to be able to restrict content based on someones join date as we release new products every month which can be downloaded instantly
Integrations with other systems are limited
The email templates and builder is poor aesthetically
Membership customers can delete their own account, meaning their payments stay active, also if they raise a chargeback we have no history to dispute it - this should be an admin feature
We should have access to log in IP address for members
Page load speed is very slow
The forms can be integrated on wordpress sites but we cannot customise the look of the form
We need more of a CRM system and this doesn't have the features
We can't see email threads in the contacts which is frustrating, Active campaign have this feature which we like

  • Reviewer Source 
  • Reviewed on 2020/04/09
Octavia B.
CEO
E-Learning, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/08/19

"One-stop tool for almost everything"

Pros: the sequence-builder for automation is clear and easy to use. I love the web page templates and the page builder is pretty fast and easy to learn. email delivery seems pretty good. Kartra keeps up with all my creative ideas for my business, it's my entrepreneurial wings!

Cons: too many clicks, especially in product setup. can't navigate to a specific part of product to edit, have to go thru all the pages. the screen re-building everytime you move something on the sequence builder. better usability would be so wonderful. a shopping cart would come in handy to make more functional funnels. I'm using ClickFunnels for that, and fulfillment via Kartra

  • Reviewer Source 
  • Reviewed on 2020/08/19