Freshmarketer

Who Uses Freshmarketer?

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented digital marketers and digital marketing agencies.

What Is Freshmarketer?

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.

Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more.

Freshmarketer Details

Freshworks

https://www.freshworks.com/marketing-automation/conversion-rate-optimization/

Founded 2010

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation
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Freshmarketer pricing overview

Freshmarketer has a free version and offers a free trial. Freshmarketer paid version starts at US$49,00/month.


Starting Price

US$49,00/month

Free Version

Yes

Free Trial

Yes

Freshmarketer Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

View full list of AB Testing Tools

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics

View full list of Heatmap Tools

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

Freshmarketer Alternatives

More Freshmarketer alternatives

Freshmarketer Reviews

Showing 5 of 478 reviews

Overall
4,6/5
Ease of Use
4,5/5
Customer Service
4,6/5
Features
4,5/5
Value for Money
4,6/5
Paul W.
Chief Product Officer
Computer Software, 11-50 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019/01/31

"Easy On-boarding and setup, fast support."

Comments: We are too big for no CRM, but not big enough to implement the HubSpot and Salesforce CRMs of the world. We tried those systems thinking we needed the features and analytics, but the spend and maintenance for those systems are too high. Freshsales, Freshchat, Freshmarketer, and Freshdesk make a seriously well priced and powerful system full of the features we need to produce the right results: a good relationship with customers. Freshworks' customer support is spot on. It seems no matter when I need help, they are less than a few minutes away from a solution. Freshchat is king! We've even deployed the same support structure on our website (Freshchat) and lead conversion has gone way up. It's nice to see a company have a product good enough to use themselves. I also like being able to achieve the same results for my customers as Freshworks has produced for me without major customizations.

Pros: I was able to easily onboard to this system from HubSpot and Salesforce. The features in this system just work. You expect something to operate in a certain way, and it just does. Mail and calendar integration is super easy and really responsive (I used both Office 365 and Google Integrations). I love email templates and sales campaigns, they make working with leads and customers so easy and are not tucked away in a corner. The UX is much better than other systems, which means my salespeople are more likely to use the CRM, which is a common problem among salespeople and CRM systems.

Cons: Freshsales is right-sized for us. It lacks some of the major enterprise features of bigger CRMs; but you also don't have too many features right in the way. I'm not a huge fan of the field paging UI on leads, deals, accounts, and contacts. I get that it makes it so you can add as many fields as you want, but it's hard to navigate and organize my screen just the way I like it. I resorted to using the Edit screen though, even when I'm not necessarily editing and that works well enough. Definitely not a big deal compare to all the other awesome features.

  • Reviewer Source 
  • Reviewed on 2019/01/31
Maciej N.
Freelance Credit Analyst
Financial Services, Self Employed
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2020/02/12

"Great CRM for consultants"

Comments: I work alone. The software meets my needs in helping me track my interactions with clients. What I like in CRM system is it's easily accessible and quick to use, so it does not slow down my activities, but instead helps me be more productive. And Freshsales does that well.

Pros: Pros are numerous - some of them are:
- integration with Exchange/Gmail for incoming mail,
- many plans to choose from,
- intuitive and easy to use,
- good mobile app

Cons: Not many cons. What I would like to see are more integrations. Especially with Todoist for task management (I've been using Todoist for years and it is just the most accessible and streamlined task management app). I am not fully happy with the quality of customer support, but maybe I was just a bad luck (I do not require much of support).

  • Reviewer Source 
  • Reviewed on 2020/02/12
Kyrstin L.
Client Services Supervisor
Machinery, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2020/09/22

"Powerful integration tools!"

Comments: Over all I think FreshSales has been an amazing addition to our company. We have easy access to customer accounts. We can creat tickets from FreshSales right into FreshDesk.

Pros: I love how I can integrate my other FreshWorks software as well as quickbooks. I can seamlessly maneuver the website and find the information I need for the most part.

Cons: I wish there was a place to put the customers address right on the front part of their account. We have customers all over the globe and it can sometimes be bothersome to find the customers time zone or simply address to ship their orders.

  • Reviewer Source 
  • Reviewed on 2020/09/22
Verified Reviewer
CEO
Renewables & Environment, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    1/5
  • Ease of Use
    2/5
  • Features & Functionality
    3/5
  • Customer Support
    2/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 2019/03/08

"Lots of issues w/ CRM migration + bugs"

Comments: Overall very disappointed - we have had expensive downtime for our sales team, actual downtime from our customers not being able to use our software due to their tracking snippet and hours spent going back and forth with their support team not getting to a resolution. Amazing they have raised so much money and have not been able to address these issues. Doesn't feel like a production ready software product.

Pros: Liked the featureset and price and the fact that they promised full migration support from our previous CRM. Unfortunately it did not turn out as advertised.

Cons: During the sales process I was told that they would provide full service assistance with migrating us from a previous CRM and this was a big reason why we picked Freshsales after a through search across the options in the market. They told us it would be completed by a certain date and then missed the deadline - my sales team had no CRM for over a week and was logging all their notes in spreadsheets! Then when the incomplete data showed up, we were missing the dates of actions along with whole categories of actions. I'm writing this 5mo later and after working with multiple support personnel from Freshsales this is still not resolved. We've also had issues with bugs in the software including their snippet which tracks website actions blocking folks from being able to login to our software 2x. Twice we've had slow performance on our web app reported (we run a software company) and our engineering team has troubleshot and pinpointed the Freshsales snippet as the source of the problem. The call feature with call recording is not usable with customers reporting choppy connection / poor connection on over 50% of calls. Numerous small bugs found in the software that affect usabiilty. We build software and it's very clear that they need improvements to their software testing process and less overpromising from their support team.

  • Reviewer Source 
  • Reviewed on 2019/03/08
Ben W.
London Wine Rep
Food & Beverages, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 2020/10/05

"[SENSITIVE CONTENT HIDDEN] is a Gem at freshsales"

Pros: As you would expect with a CRM software, their contact with the customer would be frequent, helpful, and sympathetic to the current situation (COVID19). FreshSales is the only place I have found this. We have tried many other CRMs and none have them have matched to the customer service we have received from [SENSITIVE CONTENT HIDDEN] at FreshSales.

Cons: Integration was easy and uncomplicated, however I'm looking forward to new feature to expand the softwares capabilities.

  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 2020/10/05