What Is Wix?

Wix is an industry-leading web creation platform that provides everything you need to create, manage and grow your business online. Build a memorable user experience with intuitive design features and experience faster load times with enhanced performance. Reach more customers with advanced marketing and SEO tools while the ultra resilient and flexible infrastructure means your site is ready for any amount of traffic. Plus with enterprise-grade security, your visitor data stays safe 24/7.

Who Uses Wix?

Anyone looking to bring their vision to life with a secure and reliable website. Whether you’re a self-creator, small business or large organization, you can do it all with Wix.

Where can Wix be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)

About the vendor

  • Wix
  • Located in Tel Aviv-Yafo, Israel
  • Founded in 2006
  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others


English, French, German, Italian, Japanese and 3 others

Wix pricing

Starting Price:

  • No free trial
  • Yes, has free version

Wix has a free version and does not offer a free trial. Wix paid version starts at US$4,50/month.

get a free trial

About the vendor

  • Wix
  • Located in Tel Aviv-Yafo, Israel
  • Founded in 2006
  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others


English, French, German, Italian, Japanese and 3 others

Wix videos and images

View 1 more

Features of Wix

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Attendance Tracking
  • Attendee Management
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Cataloging/Categorization
  • Categorisation/Grouping
  • Class Management
  • Collaboration Tools
  • Communication Management
  • Confirmation/Reminders
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Customizable Branding
  • Customizable Templates
  • Dashboard
  • Data Security
  • Design Management
  • Document Management
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Employee Management
  • Event Calendar
  • Event Management
  • Event Scheduling
  • For Small Businesses
  • Form Builder
  • Full Text Search
  • Image Library
  • Inventory Management
  • Keyword Rank Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Membership Management
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Online Booking
  • Online Store Builder
  • Order Management
  • Payment Processing
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Real Time Editing
  • Real-time Updates
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Support Ticket Management
  • Template Management
  • Templates
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Hosting
  • Website Management

Wix Alternatives

Weebly helps you launch and grow your online store with step-by-step guidance, full SEO optimization, marketing tools and more.
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.
Webflow is used by more than 3,500,000 designers and teams to create and scale beautiful websites in a completely visual canvas.
CMS designed to help both novice users and expert developers to build websites and applications.
Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more.
Discuss projects, assign tasks, share files, create events, send invoices, and get paid online.
Elementor is the leading website builder on WordPress. It is open source, GPLv3 licensed and has 11M+ active installs. Learn more about Elementor
Zyro is super simple - use our AI tools to create a stunning website in less than an hour. Our Customer Success team is there 24/7.
An open-source suite of integrated apps to manage CRM, PoS, Website, eCommerce, Sales, Accounting, Warehouse, HR, Marketing, and more. Learn more about Odoo

Reviews of Wix

Average score

4,4 (8 584)
Ease of Use
4,4 (8 584)
Customer Service
4,2 (8 584)
4,2 (8 584)
Value for Money
4,3 (8 584)

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1 000
  • >1 001
Paul P.
Paul P.
Computer science lecturer in UK
Verified LinkedIn User
Education Management, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Great application

5,0 4 weeks ago New

Comments: My overall experience with wix is one of learning, discovery, growth, and enjoyment.


I really like the flexibility that wix offers me as a designer. I'm able to design every single aspect of the my websites either from scratch or from a template. The interface is intuitive and is packed full of useful features. Being able to add widgets and my own html code makes my sites truly unique to me and allows me to embed flexibility and functionality into the designs.


Because of the complexity of the tool is can often use a lot of resources.

Alternatives Considered: Squarespace and Weebly

Reasons for Switching to Wix: The ease of managing the website designs and the speed of building the website and publishing them.

Kristen L.
Co-Founder in US
Industrial Automation, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Incredible Website Building Software!

5,0 last week New

Comments: I have overall had a very positive experience with Wix. It’s increased sales and efficiency for our small business and helped us increase our online presence and reach new customers.


This software makes it incredibly easy to build a website for your business! As a small business, we are very thankful to have tried Wix. It has a lot of features and a very user friendly interface and design. It’s modern, straightforward, has a well developed app, and has amazing customer service. I couldn’t be happier with this software! It has beyond exceeded my expectations and helped me create a beautiful website for our small business that has helped increase our online presence and sales.


I don’t have any complaints - it’s been amazing!

Alternatives Considered: GitHub

Reasons for Choosing Wix: Wordpress was super glitchy - especially the app! I primarily use apps and rarely have time to sit down at a computer to access our site so a good functioning app is a must.

Switched From: WordPress

Reasons for Switching to Wix: It looked a lot better - more features and better customer support!

Jakub H.
Founder / Designer in Czechia
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Messy website builder which gets everyone confused

3,0 2 months ago New

Comments: Since they run a full-scale campaing several years ago, we gave it a try and ended up with a site, which looked same as many other sites. That is what this tool is for. Nothing else. If you want something more special or custom - look somewhere else. The biggest pain are fonts and responsive layouts which are so common that you can basically tell that your site is running Wix just by looking at it. Maybe this is enough for some customers.


The simplicity of launching a site is stunning. It is very straightforward and simple. It lets you edit everything the template allows you to. You can customize your site to your liking using just a mouse and images/videos but that is it.


The interface (UI) seems to be inconsistent and makes it confusing to do things even for experienced users (webdesigners) and of course the limitations of the templates itself. Sometimes the output is just wrong and lets not start talking about semantic code or SEO which might get very messy at times.

Alternatives Considered: Webflow and Weebly

Reasons for Choosing Wix: We wanted to try how it felt and if the stuff promissed in he campaigns were right.

Switched From: Webflow, Adobe Dreamweaver, Squarespace and Weebly

Reasons for Switching to Wix: Just to test drive ti.

Kalina B.
Kalina B.
Freelance in US
Verified LinkedIn User
Consumer Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Wix, Your Potential Business Site Builder or No?

4,0 3 weeks ago New

Comments: Overall my experience with wix has been great. By using wix I'm eliminating business problems by being able to create professional template alternatives, providing an easy and understanding website creator, and showing products I am selling easily for customers to view and purchase if they need to. Benefits I realize I have by using Wix is that I am able to provide excellent customer service to my clients and this helps me gain a more clientele and great reviews/ratings from customers.


Overall I really like using wix as a website builder. I believe the most impactful features wix provides is having many customized options like using artistic illustrations and templates to add to your site, you're able to have a professional logo of your own, customer support is easy to connect with, and you're able to discover new techniques that show you different ways of providing services to customers. Integrations were fairly easy for me to do with existing business processes I use like Goodle Drive, PayPal and Zapier.


I didn't really find any features that weren't useful for any business to use when creating his website. The only issue I did have a few times was sometimes Wix lags with internet connection and can a little time to load. But this issue has only occured twice for me. As mentioned before no difficulties happened for me when integrating with existing business processes I currently use.

Tatiana M.
Tatiana M.
visual communicator in Colombia
Verified LinkedIn User
Graphic Design, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Wix, a great software for newbies in creating webpages.

5,0 2 months ago New

Comments: Overall its a great software for creating in a easy way web pages to present most businesses. Beautiful templates that can be personalized to fit a brand.


What i like the most is that its an easy and intuitive software that even a newbie can use and create a great web page.


what i least like is that sometimes the feature of real time editing doesnt work as well for what its needed.

Alternatives Considered: Shopify

Reasons for Choosing Wix: neither meet my expectstions and were difficult to manage and design with.

Switched From: WordPress and HostGator

Reasons for Switching to Wix: it wasnt very expensive, its price was relative to what it offered. A great selection of templates that can be personalized.