Who Uses Loomly?

Loomly caters to all social media managers, from brands to agencies, freelancers, startups, non profit organizations, influencers & individuals.

What Is Loomly?

Loomly is the Brand Success Platform that empowers marketing teams to collaborate, publish and measure. Streamline teamwork along your entire content management process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community and measure performance. Now supporting organic content, boosted posts and objective-driven campaigns. All in one collaborative solution.

Loomly Details

Loomly

https://www.loomly.com/

Founded 2016

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Loomly pricing overview

Loomly does not have a free version but does offer a free trial. Loomly paid version starts at US$25,00/month.


Starting Price

US$25,00/month

Pricing Details

https://www.loomly.com/pricing

Free Version

No

Free Trial

Yes

Loomly deployment and support

Support

  • 24/7 (Live Rep)
  • Online

Deployment

  • Cloud, SaaS, Web
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • Webinars
  • Documentation

Loomly Features

  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

View full list of Social Media Management Tools

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

Loomly Alternatives

More Loomly alternatives

Loomly Reviews

Read all reviews

Overall rating

4,7/5

Average score

Ease of Use 4,7
Customer Service 4,8
Features 4,4
Value for Money 4,6

Review software

Share your experiences with other software buyers.

Write a Review!
Whitney D.
Owner
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/02/03

"Great option for SMM's"

Comments: My overall experience with Loomly has been amazing. I switched from Buffer and haven't looked back!

Pros: I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include:
A schedule of upcoming holidays and important dates
Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this.
The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE.
The support - the support is amazing, I always receive relevant, friendly responses in a timely manner.
The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them.
The Library- I love being able to store ideas for later, saves a lot of time!
These are just a few of the amazing tools Loomly offers.

Cons: Loomly doesn't offer direct posting to Instagram although I know it's in the works.

Vendor Response

by Loomly on 2020/02/04

Dear Whitney, Thank you so much for your incredible review, this means the world to us. I am really glad to read that Loomly fits your (and your clients') needs: this is really why we wake up every morning. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can help with anything. Sincerely, Thibaud, CEO of Loomly.

  • Reviewer Source 
  • Reviewed on 2020/02/03
Sarah O.
Marketing Coordinator
Retail, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/10/13

"The best social media calendar for organization out there!"

Comments: My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros: Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons: I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Vendor Response

by Loomly on 2020/10/14

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

  • Reviewer Source 
  • Reviewed on 2020/10/13
Katie M.
Brand and Content Strategist
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    3 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    2 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 2019/11/16

"You pay what you get for"

Comments: Their customer service is great. The view of the posts is great. But not having Instagram is a huge missed opportunity. I know they are working on it- but taking away a functionality that was once there is really frustrating.

Pros: It is super nice to see the calendar view and the ease of use is pretty great. I also love the recommendations they provide based on if your post is posting at the right time, right length, or even just some ideas on what to post as far as holidays that day etc.

Cons: You can no longer post directly to instagram! As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing. This is huge.

Vendor Response

by Loomly on 2019/11/18

Dear Katie, Thank you very much for your review, this is immensely helpful. It means a lot to read that you have been enjoying Loomly and that our support team was able to assist you when needed. As far as Instagram publishing is concerned, as our support team probably mentioned, this feature relied on an integration with Buffer, which was unilaterally discontinued by Buffer, with a very short notice of just two weeks, without Loomly having a say in it (you can read the details here: https://blog.loomly.com/buffer-integration-sunset/). That being said, our team is working on a different solution to bring back publishing to Instagram through third-party integration shortly, and we are doing everything in our power to bring Instagram direct publishing to you ASAP. Again, I definitely understand that this was a disappointing development and we are doing everything in power to deliver a suitable solution to your shortly. Sincerely, Thibaud, CEO of Loomly

  • Reviewer Source 
  • Reviewed on 2019/11/16
Verified Reviewer
Marketing Manager
Information Services, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 2020/09/22

"Makes you feel like a social media pro"

Comments: Despite the limitation of viewing analytics on our current plan, we're pleased with the features that are available to us. The recommendations that are placed throughout the dashboard are helpful to beef up your social media postings and are things we wouldn't consider had it not been for them. Loomly makes us feel as if we're social media gurus simply by giving us tips on how to use their platform.

Pros: Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

Cons: You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

Vendor Response

by Loomly on 2020/09/24

Hello, Thank you very much for your review, this is immensely helpful. I am glad to read that you are enjoying Loomly so far. I would like to help you regarding the cost of Advanced Analytics, but I do not have access to your contact details through this review: if you don't mind sending me an email at [email protected] about this, I will ask our support team to see what we can do. Please also let me know if I can help with anything else. Sincerely, Thibaud, CEO of Loomly.

  • Reviewer Source 
  • Reviewed on 2020/09/22
Leanna D.
Owner
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/07/08

"Loomly was surprisingly easy to use!"

Comments: Very pleasantly surprised at the ease of you, the options it provides for creating content as well as the cost.

Pros: Loomly gives marketing agencies the ability to share content with clients without giving them full access to the entire project scope. We like the fact that we can tailor our audiences and that it gives us the ability to see each platform individually.

Cons: The one aspect I feel could be improved is the calendar function. Each time I want to go back instead of scrolling through the weeks to go backwards or forwards I have to manually switch to another month. I also don't like that it defaults me back to list mode each time I log in. I prefer calendar so I wish I could be lock that in as my preference. I would also love to know who the last person was to access the account. I could see if it was our team or the client.

Vendor Response

by Loomly on 2020/07/09

Dear Leanna, Thank you very much for your review: this is immensely appreciated. It means the world to read that you find Loomly easy to use. I hear you regarding the way navigation works in Calendar View and have shared your feedback with our team. The good news is that you can define Calendar View as your default view in the Settings page of each calendar: our support team is going to reach out to you separately to help you set this up. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly.

  • Reviewer Source 
  • Reviewed on 2020/07/08