--- description: Learn more about Hotjar price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [Heatmap Tools](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.co.za/software/163516/hotjar Page: 1 / 23\ Next: [Next page](https://www.capterra.co.za/software/163516/hotjar?page=2) > Hotjar is website analytics software that provides heatmaps, recordings, surveys, and tools to understand and optimize websites. > > Verdict: Rated **4.6/5** by 542 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Hotjar? Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 542 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$39,00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, German, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - A/B Testing - Activity Tracking - Alerts/Notifications - Annotations - Behavioral Analytics - CSAT Survey Structure - Campaign Tracking - Collaboration Tools - Communication Management - Conversion Tracking - Customer Experience Management - Customer History - Customer Journey Mapping - Customer Segmentation - Customizable Forms - Customizable Questions - Customizable Templates - Data Visualization - Engagement Tracking - Feedback Management - Funnel Analysis - Heatmaps - KPI Monitoring - Multi-Channel Communication - Multi-Channel Data Collection - NPS Survey Structure - Negative Feedback Management - Performance Metrics - Prototype Creation - Quantitative Metrics - Question Branching - Question Library - Real-Time Analytics - Real-Time Monitoring - Reporting & Statistics - Reporting/Analytics - Scroll Maps - Search/Filter - Sentiment Analysis - Survey/Poll Management - Surveys & Feedback - Text Analysis - Trend Analysis - Usability Testing - User Interaction Tracking - User Research Analysis - Video recording/Transcriptions - Visual Analytics - Web Traffic Reporting - Website Analytics ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Heatmap Tools](https://www.capterra.co.za/directory/30977/heatmap/software) ## Related Categories - [Heatmap Tools](https://www.capterra.co.za/directory/30977/heatmap/software) - [Web Analytics Tools](https://www.capterra.co.za/directory/30073/web-analytics/software) - [Survey Software](https://www.capterra.co.za/directory/30092/survey/software) - [Customer Satisfaction Software](https://www.capterra.co.za/directory/30541/customer-satisfaction/software) - [Customer Experience Software](https://www.capterra.co.za/directory/30671/customer-experience/software) ## Alternatives 1. [Lucky Orange](https://www.capterra.co.za/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Microsoft Clarity](https://www.capterra.co.za/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) 3. [Tableau](https://www.capterra.co.za/software/77260/tableau) — 4.6/5 (2352 reviews) 4. [Mouseflow](https://www.capterra.co.za/software/163517/mouseflow) — 4.7/5 (122 reviews) 5. [Fullstory](https://www.capterra.co.za/software/153721/fullstory) — 4.6/5 (67 reviews) ## Reviews ### "Hotjar worked great for us until the pricing model changed" — 4.0/5 > **Sarah** | *15 May 2026* | Education Management | Recommendation rating: 7.0/10 > > **Pros**: We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. > > **Cons**: The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. > > Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *02 May 2025* | Automotive | Recommendation rating: 8.0/10 > > **Pros**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Cons**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *04 June 2025* | Alternative Medicine | Recommendation rating: 5.0/10 > > **Pros**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Cons**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Powerful Behavior Analytics Tool for Websites" — 4.0/5 > **Radek** | *20 May 2026* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. > > **Cons**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. > > Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 February 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Cons**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.co.za/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data