Who Uses This Software?

Over 250,000 apps and websites around the world use Mixpanel.

Average Ratings

62 reviews
  • Overall 4.4 / 5
  • Ease of Use 3.8 / 5
  • Customer Service 4.3 / 5
  • Features 4.3 / 5
  • Value for Money 4 / 5

Product Details

  • Starting Price US$89,00/month
  • Pricing Details https://mixpanel.com/pricing/
  • Free Version Yes
  • Free Trial Yes
  • Deployment Installed - Mac
    Cloud, SaaS, Web
    Installed - Windows
    Mobile - iOS Native
    Mobile - Android Native
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support 24/7 (Live Rep)
    Business Hours
    Online

Vendor Details

  • Mixpanel
  • https://mixpanel.com
  • Founded 2009

About Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze how and why their users engage, convert, and retain across web, mobile, and smart devices. Then use that data to improve their business and products.

Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Mixpanel Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content
  • Action Management
  • Attribution Modeling
  • Behavioral Analytics
  • Collaboration
  • Customer Profiles
  • Data Import / Export
  • Predictive Analytics
  • Surveys & Feedback
  • Templates
  • Data Discovery
  • Data Visualization
  • High Volume Processing
  • Predictive Analytics
  • Regression Analysis
  • Sentiment Analysis
  • Statistical Modeling
  • Text Analytics
  • Deep Learning
  • ML Algorithm Library
  • Model Training
  • NLP
  • Predictive Modeling
  • Statistical / Mathematical Tools
  • Templates
  • Visualization
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking
  • Collaboration
  • Feedback Collection
  • Idea Management
  • Milestone Tracking
  • Prioritization
  • Product Roadmapping
  • Release Management
  • Requirements Management
  • Resource Management
  • Workflow Management
  • Collaboration
  • Content Import/Export
  • Drag & Drop
  • Milestone Tracking
  • Prioritization
  • Requirements Management
  • Workflow Management
  • A/B Testing
  • Analytics
  • Campaign Segmentation
  • Contextual Targeting
  • Device Targeting
  • Expiry Notifications
  • Geo Targeting
  • Mobile Notifications
  • Notification Scheduling
  • Visual Notifications
  • Web Notifications
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking
  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

Mixpanel Most Helpful Reviews

Data tool for more established companies

Reviewed on 2018/08/16
Verified Reviewer
Advisory Board Member
Internet, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Pros: Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Cons: The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Very easy to navigate and pull your data

Reviewed on 2018/08/05
Matylda C.
Content Specialist
Computer Software, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source 
Source: GetApp
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons: I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Tracking user behavior is a must but we're still figuring out Mixpanel

Reviewed on 2019/07/25
Maxim L.
Co-Founder
Computer Software, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Pros: The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Cons: Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Reviewed on 2018/07/31
Fayssal J.
CEO
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It's the simplest way to track app usage.

Pros: Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Cons: Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Reviewed on 2018/05/15
Viktor G.
Co-founder, VP of Operations
Retail, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Pros: -Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Cons: -Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

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