What Is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retainin real-time, across devicesto improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

For more information, visit: www.mixpanel.com

Who Uses Mixpanel?

Over 26,000 customers around the world use Mixpanel.

Where can Mixpanel be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • by Mixpanel
  • Located in San Francisco, US
  • Founded in 2009
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Chinese, Dutch, English, French and 3 others

About the vendor

  • by Mixpanel
  • Located in San Francisco, US
  • Founded in 2009
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Chinese, Dutch, English, French and 3 others

Mixpanel videos and images

Mixpanel video
Mixpanel Software - Dashboards - thumbnail
Mixpanel Software - Experiments - thumbnail
Mixpanel Software - Flows Report - thumbnail
Mixpanel Software - Funnels Report - thumbnail
Mixpanel Software - Insights Report - thumbnail

Compare Mixpanel with similar products

Starting price

US$25,00/month
US$120,00/month
N/A
US$999,00/month

Free Version

Free Version Yes
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial No
Free Trial Yes

Mixpanel Features

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • CRM
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Visualization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Funnel Analysis
  • Geotargeting
  • Goal Setting / Tracking
  • Heatmaps
  • Landing Pages/Web Forms
  • Mobile Access
  • Monitoring
  • Multivariate Testing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Split Testing
  • Statistical Analysis
  • Survey/Poll Management
  • Surveys & Feedback
  • Test Scheduling
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Widgets
  • Workflow Management

View full list of AB Testing

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Charting
  • Collaboration Tools
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Monitoring
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Projections
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Single Page View
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Workflow Management

View full list of Dashboard

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Charting
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Storage Management
  • Data Visualization
  • Database Support
  • Drag & Drop
  • Forecasting
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Natural Language Search
  • Performance Metrics
  • Predictive Analytics
  • Query Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Trend Analysis
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Storytelling
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Widgets

View full list of Data Analysis

  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Management
  • Collaboration Tools
  • Compliance Management
  • Configurable Workflow
  • Cost Analysis
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Storage Management
  • Data Verification
  • Data Visualization
  • Deep Learning
  • Demand Forecasting
  • Drag & Drop
  • Forecasting
  • ML Algorithm Library
  • Model Training
  • Monitoring
  • Multi-Language
  • Multiple Data Sources
  • Natural Language Processing
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Secure Data Storage
  • Self-Learning
  • Sentiment Analysis
  • Statistical Modeling
  • Tagging
  • Task Management
  • Templates
  • Third Party Integrations
  • Training Management
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Workflow Management

View full list of Machine Learning

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Channel Attribution
  • Cohort Analysis
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • In-App Events Tracking
  • K-12
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Retention Tracking
  • Revenue Tracking
  • Search/Filter
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visitor Tracking
  • Visual Analytics

View full list of Mobile Analytics

  • AB Testing
  • Alerts/Notifications
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Visualization
  • Engagement Tracking
  • Funnel Analysis
  • Interactive Reports
  • Machine Learning
  • Product Data Management
  • Session Recording
  • Usage Tracking/Analytics

View full list of Product Analytics

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Automated Scheduling
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Communication Management
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Geolocation
  • Geotargeting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Notification Scheduling
  • Push Notifications
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Notifications
  • Web Notifications

View full list of Push Notifications

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Charting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Trend Analysis
  • Screen Activity Recording
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

View full list of Web Analytics

Mixpanel Alternatives

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Mixpanel Reviews

Read all 96 reviews

Average score

Overall
4,5
Ease of Use
3,9
Customer Service
4,2
Features
4,3
Value for Money
4

Reviews by score

5
52
4
36
3
8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1 000
  • >1 001
Sushant K.
Sushant K.
Co-Founder in India
Verified LinkedIn User
Education Management, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Simple & effective product analytics tool

5 3 months ago

Comments: Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Pros:

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Cons:

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Verified Reviewer
Software Engineer in India
Verified LinkedIn User
Computer Software, 501-1 000 Employees
Used the Software for: 2+ years
Reviewer Source

Great Analytics tool for Decision Making

5 last year

Comments: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pros:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Cons:

Sometimes we face issue in profiling of the users.

Hasin A.
Data Analyst in US
Higher Education, 501-1 000 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best web analytics tools

3 4 years ago

Comments: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pros:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Nolan H.
Merch Analyst in US
Retail, 10 000+ Employees
Used the Software for: 2+ years
Reviewer Source

Mixpanel Review

5 3 months ago

Comments: As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Pros:

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Cons:

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Amit A.
Associate Product Manager in India
Computer Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Awesome tool for In-depth Product Analytics!

5 6 months ago

Comments: 1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Pros:

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

Cons:

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.