18 years helping South African businesses
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What Is CHEQ Essentials?

Eliminate invalid activity from your paid marketing funnels, campaigns and audiences, and divert your ad budget to real paying customers only.
CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads and Microsoft Ads, making sure no damage is done to your ad budget.
CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations.

Who Uses CHEQ Essentials?

Not provided by vendor

CHEQ Essentials Software - 1
CHEQ Essentials Software - 2
CHEQ Essentials Software - Bot Mitigation
CHEQ Essentials Software - Paid marketing
CHEQ Essentials Software - Full protection suite

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Reviews of CHEQ Essentials

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.8
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Alex
Alex
Founder in US
Verified LinkedIn User
Financial Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

You need this if you run PPC campaigns

5.0 6 years ago

Comments: Awesome, they answer live chat messages instantly. Customer support are particularly knowledgeable and they’re always happy to help with anything.

Pros:

Simply put, you need Clickcease if you run any kind of PPC campaign. We’ve used Clickcease for about 18 months to block the ever growing volume of invalid clicks from the search engines. Being able to block both individual IP addresses and also IP ranges has allowed us to keep PPC costs under control. We can see that around 30% of clicks from Adwords are invalid, and as Clickcease integrates directly with Adwords to block IP’s there’s very little work to be done at our end after the settings have been made on the Clickcease account. The most import part of Clickcease is that it gives factual and indisputable evidence when you need to have a war with the search engines to get a credit for invalid clicks. What I mean by this is that when you have IP addresses in your Adwords or Bing account that you’ve blocked, and you still get clicks from them and more importantly charged for the clicks (this does happen a lot) then you can take your Clickcease evidence and use that as the base for a credit. We’ve received credits of around $23,000 in the last 12 months from Adwords alone and we wouldn’t have gotten these were it not for the Clickcease evidence.

Cons:

There’s nothing not to like. It’s low cost, it’s reliable and it does what it says on the tin.

CHEQ Response

6 years ago

Thanks Alex, so happy you are seeing value!

MacKenzie
Digital Marketing Manager in US
Financial Services, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Essential part of our Google Ads success

5.0 2 years ago

Pros:

The click fraud feature as part of the software has saved us hundreds of dollars in the first few months of implementation!

Cons:

Customer support is a bit lacking. I'd love to have some more help from customer service to see if there's anything we could be doing better.

Verified Reviewer
Verified LinkedIn User
Hospitality, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Not worth the cost

2.0 3 years ago

Comments: We were initially pretty happy with ClickCease and had a great onboarding.
We then realized after a few months that this wasn't helping at all and was pretty costly for limited benefits.
We decided to cancel and were offered 50% for a few months, but eventually the price became unattractive again.

Pros:

- Simple user interface and user experience - Fairly easy setup

Cons:

- Very high cost compared to the value provided - Google Ads is limited the blocked IP addresses to 500, making ClickCease partially useless - Google Ads would deny our refund claims on the basis that ClickCease algorithm is generating false positives and their anti-fraud algorithm is already covering all bases

CHEQ Response

3 years ago

It's important that our customers get value from our capabilities while getting the highest level of protection. As the leader in click fraud prevention, we offer very competitive prices on monthly subscriptions and also 20% off all annual subscriptions. Our platform manages the IP blocking for you and we can automatically update the IP addresses so the most malicious IPs are prioritized, with that, we rarely see a problem with the 500 IPs limit although we also have "advanced mode" to enable a 500 IP list on the campaign level. We Also offer a plethora of analytics to make your Google refund request stronger, when it's needed, but as we block the malicious clicks, our customers are not being charged for them by Google Ads, thus focusing their budget on customers that matter. Our customer success specialist team is always ready to help you optimize your account so you will not lose real customers in your marketing efforts over Facebook, Google ads etc.

Robin
Robin
Senior SEA Specialist in Netherlands
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The best way to stop Click Fraud!

4.0 6 years ago

Comments: Everything is already told in the pros part. It's a very user friendly, no BS tool. They do what the say they do.

Pros:

In my career of PPC I've seen a lot of account and talked to a lot of business owners. And one thing that's always haunting me is business owners who are scared to pay for clicks coming from competitors. The moment you start talking about click prices, this is one of the top topics. After doing some research I stumbled on ClickCease, and I'm glad I did. This piece of software does exactly what it says. Of course Google's and Microsoft's filters are good. But by preventing people from clicking the visibility of the PPC accounts went up on the full border. ClickCease completed the used tools in our agency. noteworthy: Besides the tool itself, the customer service is out of it's league. Other (bigger) companies could take an example to ClickCease's tech-savvy, fast and friendly customer service team.

Cons:

Installation can be a hassle, if you're not the owner of the website. But this is with everything that comes with code. Overall the tool is very user friendly!

CHEQ Response

4 years ago

Thank you so much for your lovely words, Robin :) Glad that you are seeing value from our software!

Narciso
Narciso
Director de Marketing in Spain
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Do you want to save money? This is FUNDAMENTAL for any ads campaing

5.0 6 years ago

Comments: Amazing. I love the support because they are fast, you use the online chat and they answer very quickly! They send you a copy of the conversation at the email. So to me! I love the software.

Pros:

It is very easy to use, and very very funcional. You only insert your domain, your own rules to filter the users, and "Walla!" its done and working. At the same time, this software let you block long ip ranges for Google Adwords. Important if you discover that they are using bots.

Cons:

To say something "bad", maybe the report each two months with the invalid click in Google Ads it is too late if you have a budget with 2000 euros, but this "law" it is defined by Google not by ClickCease. Anyway, they send ythe report automatic, so it is perfect.

CHEQ Response

4 years ago

This is amazing! Thank you so much for your positive feedback, Narciso. It is our pleasure to help