---
description: Learn more about FeedOtter price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: FeedOtter Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [FeedOtter](/software/154783/feedotter)

# FeedOtter

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> Marketing automation tool that helps businesses create newsletters on RSS, JSON, or XML data source to schedule and automate campaigns.
> 
> Verdict: Rated **4.8/5** by 42 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses FeedOtter?

Designed for businesses of all sizes using Marketo, Pardot, Eloqua, or MailChimp to send emails, it is a marketing automation solution that helps schedule routine email campaigns.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 42 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: FeedOtter
- **Founded**: 2016

## Commercial Context

- **Starting Price**: US$130,00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: FeedOtter offers self-service plans as well as business plans that accommodate all volumes of email and newsletter sending.  Basic self-service plans start at $130/mo.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- A/B Testing
- Campaign Management
- Campaign Scheduling
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Event Triggered Actions
- Marketing Automation
- Social Marketing
- WYSIWYG Editor

## Integrations (2 total)

- Marketo Engage
- Salesforce Marketing Cloud Account Engagement

## Support Options

- Email/Help Desk
- Phone Support

## Category

- [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software)
- [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software)
- [All-in-One Marketing Platforms](https://www.capterra.co.za/directory/32155/all-in-one-marketing/software)

## Alternatives

1. [Systeme.io](https://www.capterra.co.za/software/198994/systeme) — 4.8/5 (2126 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.za/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Brevo](https://www.capterra.co.za/software/132996/brevo) — 4.6/5 (3408 reviews)
4. [EngageBay CRM](https://www.capterra.co.za/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Mailchimp](https://www.capterra.co.za/software/110228/mailchimp) — 4.5/5 (17572 reviews)

## Reviews

### "So easy to use (and help when you don't even know you need it)" — 5.0/5

> **Joe** | *07 November 2018* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works. &#10;&#10;I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok." &#10;&#10;It was more than OK, it was FANTASTIC\! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.
> 
> **Cons**: Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes. &#10;&#10;I have literally 0 complaints.

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### "We love FeedOtter for our RSS Email Campaigns" — 5.0/5

> **Tammi** | *29 October 2020* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: There was no other equivalent in the market to FeedOtter. We needed dynamic capabilities to allow us to generate emails only when new content was posted to our RSS for several regional feeds. Feedotter provided full control of those capabilities we needed.
> 
> **Cons**: I have no complaints for the FeedOtter product. It does exactly what we needed.
> 
> The team at FeedOtter was incredibly helpful implementing a new feature to provide all of the functionality we needed to integrate our ESP with this RSS product. It was quick and easy for my team to implement, and the we are very happy with end result of unique emails for all of our different regional campaign needs.

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### "No features, little flexibility, can't customize, insert image or schedule posts. Really unhappy." — 1.0/5

> **Heidi** | *19 July 2017*
> 
> **Pros**: Easy to set up and use (as long as you don't care what it looks like, the wording or just about anything customized.)
> 
> **Cons**: Where to begin....FeedOtter has virtually no functionality besides pulling in text from the blog, inserting a logo and then sending. You can't even insert a basic banner image, insert text, customize it or even schedule a post. Don't listen to the site where it says you can customize it within the HTML. We had HTML and CSS experts working on it for days and there is no easy way to go into the code to make changes. I was dumbfounded how little this produce does. Such a disappointment.

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### "Automate RSS blog feed via Marketo" — 4.0/5

> **Mark** | *18 November 2020* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10
> 
> **Pros**: Moved our Wordpress blog and wanted to send out daily alerts to subscribers via Marketo. Feedotter allows us to take our feed and convert into emails sent automatically to our subscribers within Marketo allowing for centralised subscription management.
> 
> **Cons**: Slightly fiddly to setup multiple feeds but customer support is excellent and got it setup and working for me
> 
> Great product, does what you need, supported by great people.

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### "Great Product. Great Price." — 5.0/5

> **Ryan** | *18 December 2018* | Religious Institutions | Recommendation rating: 9.0/10
> 
> **Pros**: Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with.
> 
> **Cons**: Implementation can be a little tricky if you have custom RSS elements, but the team is more than capable to help get whatever you need up and running.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/154783/feedotter)

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