17 years helping South African businesses
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Omnisend
What Is Omnisend?
Trusted by 100,000+ businesses worldwide, Omnisend is an all-in-one email marketing automation platform built to help ecommerce brands land more sales. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Get answers from Omnisend’s award-winning 24/7 support team in under 5 minutes and keep your sales flowing smoothly. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more.
Who Uses Omnisend?
Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.
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Reviews of Omnisend
Alternatives Considered:
Best Email Marketing Software for our Ecommerce Brand!
Comments: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
Pros:
Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
Cons:
It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Alternatives Considered:
Amazing, beginner-friendly email marketing software with great customer support
Comments: Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!
Pros:
I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!
Cons:
The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.
Cost effective email marketing
Comments: I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.
Pros:
We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.
Cons:
This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..
Under the Radar ESP
Comments: This has been a surprisingly positive experience after having not heard of Omnisend until I arrived in my current role.
Pros:
Suprising at how reasonable priced this solution is when compared to others. Large database numbers can be cost prohibitive, but my Account Manager works with me on pricing.
Cons:
Really wish that we could update naming conventions on images in the library. This is a pain point.
Omnisend Response
3 months ago
Dear Shari, Thank you so much for your positive review! We're delighted to hear that you find our pricing reasonable and that your Account Manager has been helpful. We appreciate your feedback about updating naming conventions on images in the library. We'll definitely pass this along to our Product Team as a feature request. Your input helps us improve and better meet your needs. Thank you again for your support and for choosing Omnisend!
Alternatives Considered:
Personalized Support & Ease of Use
Comments: Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.
Pros:
Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!
Cons:
There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.
