18 years helping South African businesses
choose better software

What Is HubSpot CRM?

HubSpot customer relationship management (CRM) tool is built for companies that want to spend less time logging data. It keeps all contacts in one centralized, customizable database. And teams can see everything about a lead in one place; no more digging through inboxes to find information.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

HubSpot CRM Software - HubSpot CRM contact sync
HubSpot CRM Software - HubSpot CRM dashboard filters
HubSpot CRM Software - HubSpot CRM lead generation
HubSpot CRM Software - HubSpot CRM traffic analytics
HubSpot CRM Software - HubSpot CRM help desk dashboard

Not sure about HubSpot CRM? Compare with a popular alternative

HubSpot CRM

HubSpot CRM

4.5 (4,339)
US$20.00
month
Free version
Free trial
87
195
4.4 (4,339)
4.3 (4,339)
4.4 (4,339)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$25.00
month
Free version
Free trial
170
7
3.8 (521)
3.8 (521)
3.9 (521)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to HubSpot CRM

Salesforce Marketing Cloud
Top rated features
Campaign Management
Email Campaign Management
Reporting/Analytics
Microsoft 365
Top rated features
Collaboration Tools
Document Storage
File Sharing
Salesforce Service Cloud
Top rated features
Contact Database
Queue Management
Reporting/Analytics
Kit
Top rated features
Email Campaign Management
Marketing Automation
Mobile Optimization
Agile CRM
Top rated features
Contact Database
Contact Management
Lead Management
Spotler CRM
Top rated features
CRM
Contact Database
Contact Management
Intercom
Top rated features
Chat/Messaging
Live Chat
Real-time Consumer-facing Chat
Asana
Top rated features
Project Management
Project Planning/Scheduling
Task Management
Zendesk Suite
Top rated features
Real-Time Notifications
Support Ticket Management
Ticket Management

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.4
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Priyanka
Priyanka
Head of Marketing in India
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Powerful and Intuitive CRM for Marketing Success

5.0 3 months ago

Comments: Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.

Pros:

Its intuitive interface and automation tools. It makes audience segmentation and personalized messaging seamless, boosting ou strategy and ROI.

Cons:

What I like least about HubSpot CRM is the pricing, which can become expensive as your contact list grows, and that some advanced features are only available in higher-tier plans.

Maddie
Marketing Coordinator in US
Hospital & Health Care, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

All in one CRM

5.0 4 weeks ago New

Comments: The HubSpot team is friendly and easy to work with. They were excellent at providing a meticulous, efficient HubSpot data migration and integration experience for us! We feel very confident in the health of our data and automation architecture moving forward.

Pros:

We really enjoy having all of our contacts all in one place. Everything from sales to marketing to customer support, we can access it all through HubSpot.

Cons:

It was a little challenging to set up initially, but this could have been due to our migration from our previous software. The data was laid out a bit differently so it didn't migrate everything in the right spot on the first try.

Alex
CEO and Founder in US
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos

2.0 9 months ago

Comments: Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years. HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster. Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Pros:

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Cons:

Buggy and unreliable Extremely confusing interface Ineffective and unusable for sales teams Constant upsells to access essential features Bloated and dysfunctional system Significant financial investment with minimal return Lost opportunities due to operational inefficiencies Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Becky
Customer Service Representative in US
Recreational Facilities & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot Spot On!

5.0 2 weeks ago New

Comments: 10/10 best experience ever! From the overall database itself down to the customer service.

Pros:

I loved how when an inbound deal came through that HubSpot connected the customer's information to the company based on their domain information.

Cons:

Unfortunately, the cost is what I least like about Hubspot.

Kritik
Manager in India
Mechanical or Industrial Engineering, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot CRM connects easily with third-party tools.

5.0 3 weeks ago New

Comments: HubSpot CRM is very user friendly interface . They connects easily with other platforms.

Pros:

HubSpot CRM is very user friendly with clean interface . HubSpot CRM Connects easily with popular tools like Gmail, Outlook, Slack, Shopify, and WordPress offers third-party integrations also . They have Good customer support.

Cons:

They allow limited customization in Free Plan. I think cost little bit high .