---
description: Learn more about Pega Marketing price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pega Marketing Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Pega Marketing](/software/151835/pega-marketing)

# Pega Marketing

Canonical: https://www.capterra.co.za/software/151835/pega-marketing

> Develop personalized marketing interactions with your customers and leverage real-time information for large scale campaigns.
> 
> Verdict: Rated **4.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Pega Marketing?

Enterprise businesses across a variety of industries.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 3 Reviews |
| Ease of Use | 3.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 3.5/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pegasystems
- **Location**: Cambridge, US
- **Founded**: 1983

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Pegasystems directly for pricing details.
- **Target Audience**: 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Dutch, English, French, Italian, Japanese, Portuguese, Spanish
- **Available Countries**: United States

## Features

- Multi-Channel Marketing
- ROI Tracking

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software)

## Alternatives

1. [SBS Core Banking](https://www.capterra.co.za/software/1063973/sbp-core-banking) — 3.8/5 (6 reviews)
2. [PayPal](https://www.capterra.co.za/software/179251/paypal) — 4.6/5 (26301 reviews)
3. [Sage Intacct](https://www.capterra.co.za/software/76/intacct) — 4.3/5 (608 reviews)
4. [SBS Financing Platform](https://www.capterra.co.za/software/1059850/SBS-Financing-Platform) — 4.5/5 (2 reviews)
5. [Longview Tax](https://www.capterra.co.za/software/1128/longview-tax) — 4.6/5 (8 reviews)

## Reviews

### "Pega Marketing tools are necessary to improve our CRM" — 4.0/5

> **carl** | *16 October 2018* | Telecommunications | Recommendation rating: 7.0/10
> 
> **Pros**: Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to improve the experience, exchange and relationship with our clients.
> 
> **Cons**: In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega Marketing is a bit complicated to use the first few weeks.
> 
> The best data in real time to improve your relationship with all users.

-----

### "Great marketing tool for enterprise solutions" — 4.0/5

> **Nicolaos** | *19 July 2019* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Powerful marketing and decisioning engine at enterprise level
> 
> **Cons**: Need Pega platform experience to use it. Solution not very mature yet

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### "Ease of integration with other platforms" — 4.0/5

> **Vinayak** | *18 February 2021* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: They always try to keep themself updated with the latest market trends and also enable users to implement the same within their applications.
> 
> **Cons**: Materials and how to's are not easily available to design or troubleshoot.

## Links

- [View on Capterra](https://www.capterra.co.za/software/151835/pega-marketing)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/151835/Pega-Marketing/> |
| en-AE | <https://www.capterra.ae/software/151835/pega-marketing> |
| en-AU | <https://www.capterra.com.au/software/151835/pega-marketing> |
| en-CA | <https://www.capterra.ca/software/151835/pega-marketing> |
| en-GB | <https://www.capterra.co.uk/software/151835/pega-marketing> |
| en-IE | <https://www.capterra.ie/software/151835/pega-marketing> |
| en-IL | <https://www.capterra.co.il/software/151835/pega-marketing> |
| en-IN | <https://www.capterra.in/software/151835/pega-marketing> |
| en-NZ | <https://www.capterra.co.nz/software/151835/pega-marketing> |
| en-SG | <https://www.capterra.com.sg/software/151835/pega-marketing> |
| en-ZA | <https://www.capterra.co.za/software/151835/pega-marketing> |

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