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Who Uses This Software?
We are helping companies that are actively creating branded content of all types so they can connect more closely with their audience.
Average Ratings
19 reviews- Overall 4.1 / 5
- Ease of Use 3.9 / 5
- Customer Service 4.6 / 5
- Features 3.6 / 5
- Value for Money 4.2 / 5
Product Details
- Free Version No
- Free Trial No
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Deployment
Cloud, SaaS, Web
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Training
In Person
Live Online
Documentation
-
Support
24/7 (Live Rep)
Vendor Details
- PulsePoint
- http://www.pulsepoint.com/
- Founded 2011
About Story
Story by PulsePoint makes content marketing more efficient, more effective and more trackable.
We extend your targeted reach across premium social, native, and content discovery channels. Our
platform optimizes to your KPIs to maximize engagement and deliver clear ROI.
How it works: Upload your content via URL and create multiple headline/image variants for each channel seamlessly, choose your channels you want to advertise on. Story optimizes towards KPIs.
Story Features
- Audience Targeting
- Brand Management
- Campaign Management
- Categorisation/Grouping
- Conversion Tracking
- Distribution Management
- Editorial Calendar
- Multi-Channel Publishing
- Publish Scheduling
- SEO Management
- Social Media Management
- Video Management
- Analytics
- Churn Management
- Communication Management
- Community Management
- Content Syndication
- Feedback Collection
- Gamification
- Live Chat
- Video Content
- Appointment Scheduling
- Care Planning
- Collaboration
- Messaging
- Mobile Access
- Patient Education
- Patient Portal
- Personal Health Record
- Progress Tracking
- Self Management
Popular Products
Story Most Helpful Reviews
Excellent customer support
Reviewed on 2019/05/28
Heather B.
Comments: CSR [SENSITIVE CONTENT HIDDEN] has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.
Pros: CSR are very nice to deal with. Always friendly and answer countless questions.
Cons: That you cannot bulk upload zip codes for targeting
Vendor Response
by PulsePoint on 2019/06/12
Hi Heather,
Thank you for your feedback! Bulk zip code upload is a great idea and we'll definitely pass along this feature request to our product engineers.
And we're very happy to hear you are enjoying your experience working with your account reps!
-Story Team
Review
Reviewed on 2018/12/07
Jonathan S.
Comments: Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.
Pros: The ability to optimize across multiple native vendors.
Cons: There needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client
Vendor Response
by PulsePoint on 2018/12/18
Hi Jonathan,
Thank you for your feedback! We're happy to hear you enjoy working with our support team.
Our newest feature, On-page Actions, helps marketers track users further down the funnel. Please reach out to your Account Manager for more information on how you can set this up.
-Story Team
YoY Improvements
Reviewed on 2018/12/06
Verified Reviewer
Comments: We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).
Pros: Dashboard provides easy access to data and overall performance
Cons: Dashboard is not user-friendly/hard to navigate
Vendor Response
by PulsePoint on 2018/12/18
Thank you for your feedback! Story is a content marketing platform focused on user engagement. Given this, we only track and optimize to actions taken, such as clicks and page views. We measure engagement once a user has landed on the page to guarantee a qualified audience.
-Story Team
Pulsepoint Story Review
Reviewed on 2019/05/28
Douglas B.
Comments: My account reps are absolutely amazing and make every effort to accommodate my needs which has made for a wonderful experience over the past year and a half.
Pros: It allows my small team to function at the capacity of a larger agency.
Cons: I really need to distribute in-feed video. Also, more platforms need to be integrated such as youtube and pinterest.
Vendor Response
by PulsePoint on 2019/05/29
Hi Douglas,
Thank you for your feedback! We will definitely take this into consideration when planning out our product integration roadmap.
With that said, we're so pleased you are enjoying your experience working with your account reps!
-Story Team
IAB Pulsepoint software
Reviewed on 2016/06/30
Jason G.
Comments: Features are OK but limited. More things that would be helpful (what channels did they come from) Data doesn't seem accurate across many areas (our demographics and geographic seem way off)
Pros: Easy to navigate. High-level views
Cons: See above. I want to know how people found my content by channel. Cost & spend per piece? Data seems like it's off. Right now we lost all our content data prior to Jan 2016. Social shares seem inaccurate.
