SnapComms

Comments: We have cut through a number of traditional views on how internal communications should be approached and the conversation that this has generated has been positive for the business. Ultimately, we want our messages to be seen and then discussed at a peer to peer level which is what SnapComms has enabled. Take your time to introduce SnapComms to the business, and plan carefully which messages will be delivered via SnapComms. While it has been tempting to use SnapComms more frequently, a balanced and considered approach has been extremely beneficial in ensuring that our messages have had the most impact.

Pros: The SnapComms platform is simple to use and the messages hard to miss. In an organisation that deals with mountains of complex data and information, it is refreshing to reach our employees through a crisp and attention-grabbing format that gets read and generates real conversations; an outcome we are always trying to achieve in the internal communications and employee engagement space. The SnapComms team have also been very responsive in dealing with questions as they arise and have actively sought feedback and taken onboard suggestions for improvement which holds great promise for the platform as it continues to evolve.

Cons: The platform is exceptionally easy to use as an administrator on a desktop; however, the mobile interface could be improved from an admin user experience. I am confident that these limitations will be improved over time.

Comments: I used SnapComms when I was the Internal Communications manager at a large telecommunications company, one of our major issues was we had over 3000 staff spread over three major sites and at over 100 retail outlets throughout the country. Our biggest issue was the company grew very quickly, but we didn't evolve our communications to match our size so email was very much the cornerstone of our internal communications. This however became a problem as we grew as there was so much email traffic, that any important messages were lost in the avalanche of email that staff had to get through. An urgent message sent out via email might not get read for a few hours, maybe even days.
SnapComms allowed us to bypass email and get messages directly in front of employees, no matter what they were doing, obviously we had to choose which messages were sent out as urgent alerts, versus those messages that didn't require immediate attention - so other channels such as screensavers and wallpaper allowed for a more passive means to communicate

Pros: - Messages can cut through whatever staff are doing on their PCs so they get immediate attention
- The suite of tools can be used to create campaigns that can run over a number of days to really drive home educational messages

Cons: - The system allows a lot of customisation which in turn means users need training to use the system, however once trained they system is fairly easy to use