--- description: Learn more about EZ Texting price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: EZ Texting Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [EZ Texting](/software/145848/ez-texting) # EZ Texting Canonical: https://www.capterra.co.za/software/145848/ez-texting Page: 1 / 11\ Next: [Next page](https://www.capterra.co.za/software/145848/ez-texting?page=2) > EZ Texting is SMS marketing software allowing businesses to send bulk texts, MMS, and manage campaigns to connect with audiences. > > Verdict: Rated **4.4/5** by 245 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses EZ Texting? Real estate firms, healthcare providers, retailers, nonprofits, schools, churches, eCommerce businesses, political campaigns, and rental services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 245 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CallFire - **Location**: Santa Monica, US - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$25,00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - 2-Way Messaging - Activity Dashboard - Alerts/Notifications - Automated Responses - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Communication Management - Contact Management - Customer Segmentation - Customizable Templates - Engagement Tracking - MMS - Mass Texting - Message Personalization - Mobile Coupons - Multi-Language - Reporting/Analytics - SMS Marketing - Scheduled Messaging - Survey Builder - Templates - Third-Party Integrations - Two-Way Communication - Visual Analytics ## Integrations (19 total) - ActiveCampaign - Asana - Constant Contact - Function Point - Google Forms - Hub - Hund - Instagram - Mailchimp - Mark - Shopify - Squarespace - Swarm - Track - Trello ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [SMS Marketing Software](https://www.capterra.co.za/directory/30842/sms-marketing/software) ## Related Categories - [SMS Marketing Software](https://www.capterra.co.za/directory/30842/sms-marketing/software) - [Mobile Marketing Software](https://www.capterra.co.za/directory/31308/mobile-marketing/software) - [SMS Survey Software](https://www.capterra.co.za/directory/32937/sms-survey/software) - [Emergency Notification Software](https://www.capterra.co.za/directory/31357/emergency-notification/software) - [Customer Engagement Software](https://www.capterra.co.za/directory/30906/customer-engagement/software) ## Alternatives 1. [Project Broadcast](https://www.capterra.co.za/software/1059384/project-broadcast) — 4.9/5 (647 reviews) 2. [SlickText](https://www.capterra.co.za/software/155430/slicktext-com) — 4.8/5 (268 reviews) 3. [Mobile Text Alerts](https://www.capterra.co.za/software/152417/mobile-text-alerts) — 4.5/5 (86 reviews) 4. [TextP2P](https://www.capterra.co.za/software/183310/text-p2p) — 5.0/5 (125 reviews) 5. [Trumpia](https://www.capterra.co.za/software/131015/trumpia-2-0) — 4.5/5 (116 reviews) ## Reviews ### "EZ Texting: A Simple, Effective SMS Tool with Room for Improvement"" — 5.0/5 > **Kym** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: what stood out most was how remarkably easy EZ Texting is to use, its quick setup, feature-rich yet simple platform, and strong customer results and support. It truly delivers on its promise of making text marketing accessible and effective for all skill levels. > > **Cons**: the most significant downsides highlighted include poor customer support, high and unclear pricing, limited app/mobile experience, occasional technical glitches, and contact management frustrations. These drawbacks can seriously impact businesses that need reliable, instant communication and responsive assistance. > > My overall experience with EZ Texting has been positive, especially in the context of marketing for garage door services in San Diego and Los Angeles. The platform is very user-friendly, allowing for easy campaign setup and quick contact uploads. I found creating and sending messages to customer groups to be intuitive, and features like scheduling and automation helped streamline communications. The ability to launch targeted marketing campaigns was efficient and contributed to higher engagement rates with customers. However, there were some notable frustrations. The absence of a dedicated mobile app can be inconvenient for managing on-the-go responses. Occasionally, there were issues with bulk messaging reliability, and the contact management system could be cumbersome when updating existing lists. Also, the credit pricing system isn't always transparent, making budgeting for campaigns harder. Despite these drawbacks, EZ Texting facilitated timely outreach and follow-up, improved customer engagement, and made it easy to promote special offers or reminders to local clients. For small businesses that require a straightforward solution for SMS marketing, it remains a strong and effective choice. ----- ### "Happy Text" — 5.0/5 > **Vance** | *14 July 2025* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: This is by far the easiest Texting system I have used. Easy to use and a robust platform. Great for keeping in touch with my team and clients. > > **Cons**: It get's a little tricky when I cut and paste. Had to take a minute to learn what works and what does not. > > Works great\! I have been using EZ for the past three years primarily to keep in touch with my Agents and I am now begining to use it in my everyday prospecting\! ----- ### "Great for PTA communications" — 5.0/5 > **Stephanie** | *14 January 2025* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: I really like how easy it is to send out a message to groups. It’s quick and I can do it from my mobile device. > > **Cons**: The approval took more time than we were expecting. Also charging more credits for certain characters. > > Overall we really like it. We just need to get more people signed up. ----- ### "Easy Texting" — 1.0/5 > **Eric** | *05 January 2025* | Hospital & Health Care | Recommendation rating: 0.0/10 > > **Pros**: EZ Texting was simple to use. The interface was easy to understand. > > **Cons**: Lack of functions. Google Messages is much more advanced. > > EZ Texting served its purpose, but the new Google Messages is much more advanced with functionality and also free to use. ----- ### "Human Resource User" — 5.0/5 > **Tonya** | *25 February 2026* | Human Resources | Recommendation rating: 8.0/10 > > **Pros**: Easy to use and works great for my use. I do not have the typical sales roll that I believe this platform is typically used rather I am in Human Resources and use it as a recruiting tool as well as for communication to employees. > > **Cons**: Nothing from EZ Texting but wish they were integrated with BambooHR to make it easier to load and off load employees. > > I use this on a daily basis to either send text messages to our employees, or to recruit new employees ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.za/software/145848/ez-texting?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/145848/ez-texting) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data