--- description: Learn more about EZ Texting price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: EZ Texting Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [EZ Texting](/software/145848/ez-texting) # EZ Texting Canonical: https://www.capterra.co.za/software/145848/ez-texting Page: 1 / 12\ Next: [Next page](https://www.capterra.co.za/software/145848/ez-texting?page=2) > EZ Texting is SMS marketing software allowing businesses to send bulk texts, MMS, and manage campaigns to connect with audiences. > > Verdict: Rated **4.5/5** by 273 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses EZ Texting? Real estate firms, healthcare providers, retailers, nonprofits, schools, churches, eCommerce businesses, political campaigns, and rental services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 273 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CallFire - **Location**: Santa Monica, US - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$25,00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - 2-Way Messaging - Activity Dashboard - Alerts/Notifications - Automated Responses - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Communication Management - Contact Management - Customer Segmentation - Customizable Templates - Engagement Tracking - MMS - Mass Texting - Message Personalization - Mobile Coupons - Multi-Language - Reporting/Analytics - SMS Marketing - Scheduled Messaging - Survey Builder - Templates - Third-Party Integrations - Two-Way Communication - Visual Analytics ## Integrations (19 total) - ActiveCampaign - Asana - Constant Contact - Function Point - Google Forms - Hub - Hund - Instagram - Mailchimp - Mark - Shopify - Squarespace - Swarm - Track - Trello ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [SMS Marketing Software](https://www.capterra.co.za/directory/30842/sms-marketing/software) ## Related Categories - [SMS Marketing Software](https://www.capterra.co.za/directory/30842/sms-marketing/software) - [Mobile Marketing Software](https://www.capterra.co.za/directory/31308/mobile-marketing/software) - [SMS Survey Software](https://www.capterra.co.za/directory/32937/sms-survey/software) - [Emergency Notification Software](https://www.capterra.co.za/directory/31357/emergency-notification/software) - [Customer Engagement Software](https://www.capterra.co.za/directory/30906/customer-engagement/software) ## Alternatives 1. [Project Broadcast](https://www.capterra.co.za/software/1059384/project-broadcast) — 4.9/5 (647 reviews) 2. [SlickText](https://www.capterra.co.za/software/155430/slicktext-com) — 4.8/5 (268 reviews) 3. [Mobile Text Alerts](https://www.capterra.co.za/software/152417/mobile-text-alerts) — 4.5/5 (86 reviews) 4. [TextP2P](https://www.capterra.co.za/software/183310/text-p2p) — 5.0/5 (126 reviews) 5. [Trumpia](https://www.capterra.co.za/software/131015/trumpia-2-0) — 4.5/5 (119 reviews) ## Reviews ### "EZ Texting: A Simple, Effective SMS Tool with Room for Improvement"" — 5.0/5 > **Kym** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: what stood out most was how remarkably easy EZ Texting is to use, its quick setup, feature-rich yet simple platform, and strong customer results and support. It truly delivers on its promise of making text marketing accessible and effective for all skill levels. > > **Cons**: the most significant downsides highlighted include poor customer support, high and unclear pricing, limited app/mobile experience, occasional technical glitches, and contact management frustrations. These drawbacks can seriously impact businesses that need reliable, instant communication and responsive assistance. > > My overall experience with EZ Texting has been positive, especially in the context of marketing for garage door services in San Diego and Los Angeles. The platform is very user-friendly, allowing for easy campaign setup and quick contact uploads. I found creating and sending messages to customer groups to be intuitive, and features like scheduling and automation helped streamline communications. The ability to launch targeted marketing campaigns was efficient and contributed to higher engagement rates with customers. However, there were some notable frustrations. The absence of a dedicated mobile app can be inconvenient for managing on-the-go responses. Occasionally, there were issues with bulk messaging reliability, and the contact management system could be cumbersome when updating existing lists. Also, the credit pricing system isn't always transparent, making budgeting for campaigns harder. Despite these drawbacks, EZ Texting facilitated timely outreach and follow-up, improved customer engagement, and made it easy to promote special offers or reminders to local clients. For small businesses that require a straightforward solution for SMS marketing, it remains a strong and effective choice. ----- ### "Happy Text" — 5.0/5 > **Vance** | *14 July 2025* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: This is by far the easiest Texting system I have used. Easy to use and a robust platform. Great for keeping in touch with my team and clients. > > **Cons**: It get's a little tricky when I cut and paste. Had to take a minute to learn what works and what does not. > > Works great\! I have been using EZ for the past three years primarily to keep in touch with my Agents and I am now begining to use it in my everyday prospecting\! ----- ### "Easy to set up and integrate into other services." — 5.0/5 > **Bob** | *26 May 2026* | Libraries | Recommendation rating: 10.0/10 > > **Pros**: With the API, I was able to easily integrate to our internal home grown IT and Facilities ticketing system. Well done\! > > **Cons**: Nothing yet. I cannot think of anything to add here, so just adding text to get to 100 minimum character length. > > Easy to set up and extend integrate into internal web services. Sending texts out for emergency tickets is much easier. ----- ### "Ease of setup. Not easy getting older adults to login." — 3.0/5 > **Torski** | *26 May 2026* | Health, Wellness & Fitness | Recommendation rating: 1.0/10 > > **Pros**: I appreciate the ease of the application. I also appreciate the young lady that walked me thru set-up as an administrator. > > **Cons**: I still haven't been contacted about technical issues. Help PLEASE\! I'm sharing the number with members but they need an acknowledgement that the text setup was successful. > > Setup was easy peasy. I'm still having issues getting my active older adults to sign-up without challenges. ----- ### "Seamless campaigns, robust workflow automation, and" — 5.0/5 > **Francesco** | *21 May 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: As a marketer, I've used EZ Texting for over 10+ years now, across multiple different industries and business types - from consumer social apps to investing / fintech platforms. Specifically, EZ Texting's Workflows feature is bulletproof and so easy to set up, saving me hours per week in manual SMS campaign work. Additionally, I use their A/B testing feature to do split tests to gauge which SMS copies are resonating best with our audience to use the top converting copy at all times. EZ texting has fantastic safety features as well, helping ensure our messages are compliant and secure for our audience (love the two-factor authentication as well). Compared to other providers, EZ texting offers superior pricing / rates, and the platform does an excellent job notifying me if there's a pending message for review or any notable account alerts. > > **Cons**: Honestly, none\! I think EZ texting is the most user-friendly SMS platform for marketers, and their support team is always available for assistance. ----- Page: 1 / 12\ Next: [Next page](https://www.capterra.co.za/software/145848/ez-texting?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/145848/ez-texting) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data