What Is WebEngage?

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Who Uses WebEngage?

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-commerce, EdTech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare.

WebEngage Details

WebEngage

Founded in 2011

WebEngage Details

WebEngage

Founded in 2011

WebEngage videos and images

WebEngage video
WebEngage Software - 1 - thumbnail
WebEngage Software - Multichannel User Journey - thumbnail
WebEngage Software - Engagement Channels - thumbnail
WebEngage Software - Campaign Analytics - thumbnail
WebEngage Software - 5 - thumbnail

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Starting price

N/A
US$10,00/month
N/A
US$25,00

Free Version

Free Version No
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

WebEngage deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Linux (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

WebEngage Features

  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management
  • Contact Database
  • Contact Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third Party Integrations
  • Workflow Management

View full list of CRM

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

View full list of Campaign Management

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Templates
  • Data Integration
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Real Time Analytics
  • Real Time Data
  • Recommendations
  • Reporting & Statistics
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integrations

View full list of Customer Data Platform

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Chat/Messaging
  • Churn Management
  • Communication Management
  • Community Management
  • Content Creation
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Gamification
  • Live Chat
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Video Support
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Customer Engagement

  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Attribution Modeling
  • Behavior Tracking
  • Behavioral Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Single Sign On
  • Surveys & Feedback
  • Tagging
  • Templates
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Workflow Management

View full list of Customer Journey Mapping Tools

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Charting
  • Collaboration Tools
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Monitoring
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Projections
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Single Page View
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Workflow Management

View full list of Dashboard

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Marketing
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • SMS Marketing
  • SMS Messaging
  • Social Media Integration
  • Social Promotion
  • Text-to-Win
  • Third Party Integrations
  • Visual Analytics

View full list of Mobile Marketing

  • AB Testing
  • API
  • Abandoned Cart Saver
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Lead Capture
  • Lead Generation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Template Management
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Personalization

View full list of Personalization

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Automated Scheduling
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Communication Management
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Geolocation
  • Geotargeting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Notification Scheduling
  • Push Notifications
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Notifications
  • Web Notifications

View full list of Push Notifications

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Campaign Management
  • Chat/Messaging
  • Commenting/Notes
  • Communication Management
  • Customer Experience Management
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Negative Feedback Management
  • Performance Metrics
  • Purchasing & Receiving
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Response Management
  • Review Badge Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • SEO Management
  • SMS Messaging
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Integration
  • Widgets

View full list of Review Management

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • CRM
  • Conditional Logic
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Mobile Survey
  • Multi-Channel Distribution
  • Multi-Language
  • Offline Response Collection
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Search/Filter
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visual Analytics

View full list of Survey

  • AB Testing
  • API
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • List Management
  • Mobile Access
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Messaging
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • WYSIWYG Editor
  • Workflow Management

View full list of Transactional Email

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WebEngage Reviews

Read all 24 reviews

Average score

Overall
4,5
Ease of Use
4,5
Customer Service
4,7
Features
4,4
Value for Money
4,4

Reviews by score

5
13
4
11

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1 000
  • >1 001
Mrinal S.
Mrinal S.
Head - Partnerships & Ancilliary business in India
Verified LinkedIn User
1 001-5 000 Employees
Used the Software for: 2+ years
Reviewer Source

This is simply a great tool for marketing Automation.

5 4 years ago

Comments: - Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Pros:

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Verified Reviewer
Email Marketing Specialist in India
Verified LinkedIn User
Market Research, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Engage your user with all channels with WebEngage

4 6 months ago

Comments: My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Pros:

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Cons:

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Verified Reviewer
QA Lead in India
Verified LinkedIn User
Computer Software, 1 001-5 000 Employees
Used the Software for: 2+ years
Reviewer Source

Webengage is good in Online marketing Field

4 2 months ago New

Pros:

Tempaltes and quick respone in events capturing

Cons:

Segmentation, Time take to create segment is pretty high

Verified Reviewer
Lead Product Manager in India
Verified LinkedIn User
Internet, 1 001-5 000 Employees
Used the Software for: 6-12 months
Reviewer Source

A good MarTech tool for beginners of SMEs (if they can afford it).

4 4 years ago

Comments: We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pros:

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons:

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Suhas R.
Director, Product and Operations in India
Financial Services, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

It helped improve our sales conversion by 65%!

4 4 years ago

Pros:

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Cons:

UI of the in-app and onsite notifications can be improved. Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.