17 years helping South African businesses
choose better software
Brevo
What Is Brevo?
Forge lasting customer relationships and accelerate growth with Brevo, the most approachable CRM suite. Build brilliant customer experiences across email, SMS, push, and more. Coalesce data sources for precise targeting and a single customer view. Automate, segment, and A/B test for campaigns tailored to your audience. Trusted by 500,000+ businesses worldwide, Brevo offers premium solutions and support to enhance clients’ marketing strategies and drive their ROI. Get in touch to learn more.
Who Uses Brevo?
All-in-one platform to manage your customer relationships via Email, SMS, Chat and more.
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Brevo
Reviews of Brevo
Alternatives Considered:
Brevo offers what others do not free or at very reasonable price.
Comments: My overall experience has been smooth and very useful. I was able to transform a clients entire cold calling marketing to well organised and segmented email campaigns using only the free version.
Pros:
Comes with huge benefits 1. The free version has everything for contact management, marketing and sales that a small or medium business needs. No other CRM offers this. 2. The paid subscriptions are very cheap and the cheapest of them has tonnes of extra features, but costs very little. 3. Well organised and self explanatory, the tutorials are well-written and chat support is good. 4. Calling rates are pretty low and you get call recording with transcripts, a number, voic mail and other features at a very reasonable price 5. I love the automation page and I could build complex automations very simply using drag and drop tools. 6. I love the email templates and the many ways I can customise the different email fields. 7. You can add tasks, send email, add deals and see all interactions from the contact page. It is easy to add different types of fields to the contact page also.
Cons:
1. I would love inbuilt translation and soell-check
Alternatives Considered:
Brevo Has Simplified My Business Communcation!
Comments: Very positive for the most part. I had a brief issue with my account being suspended after sending my first campaign. However, once I clarified how my contacts were gathered and explained the nature of my business, everything was understood and I haven't had an issue with suspension since.
Pros:
This platform allows me to send my business correspondace freely without any interferance. It allows me to quickly schedule campaigns and target groups.
Cons:
I think the email designer could be a little more user friendly. I find that it glitches and freezes frequently. I also feel like that designer is rigid and doesn't allow for completely free design abilities.
DO NOT WASTE YOUR TIME WITH BREVO!!!
Comments: Pretty aweful, especially when they stopped answering my emails. There is no way to contact them by phone or chat, or to get a manager to review our case.
Pros:
Really not much, they offer the basic functionality that you can find with anyone on the market
Cons:
Brevo can unilaterally cancel your account without any recourse. Let me tell you my story: I sent an email campaign and had 10 recipients who unsubscribed (over 2,500 contacts, so 0.4%), they cancel my account without any recourse and do not answer my emails. Not worth spending time with them, you should go to MailChimp or Omnisend instead.
Affordable Marketing Solutions For Businesses
Comments: My experience is Brevo is very good. I have used it in my last project where we needed sms provider. It worked very well for us.
Pros:
1- Brevo combines email marketing with SMS campaigns, with this we can reach our users through multiple channels from a single platform. 2-It supports multiple languages, which makes it suitable for international business. 3- Affordable Pricing.
Cons:
1-Brevo offers email template, But they are basic compared to some competitors.
Alternatives Considered:
Easy to use and great functions
Comments: I switched to Brevo from MailChimp and it is much easier to use, priced better and has more functionality
Pros:
Easy to use Great automation facilities Priced on emails sent rather than contacts stored
Cons:
I have not found any to date and I've been using Brevo for several years
Alternatives Considered:
Great Free Email option
Comments: I'm quite happy with Brevo, and will continue using it.
Pros:
The editor is easy to use and looks great. I can quickly use templates to put together emails. Pricing is reasonable.
Cons:
It has been difficult to use a custom domain with Brevo, it seemed to have deliverability issues. Also the way lists are organized is a bit odd.
Alternatives Considered:
The little big tool
Comments: Because of the kind of activity I perform with Brevo, I use the tool occasionally, but I don't need to be back to big tutorials since the tool is very intuitive. I need to better understand the use of the Contacts and how to fully leverage the mailing system (including the instant messaging part).
Pros:
An easy yet powerful tool; the free version provides a full range of tools that are very useful and reliable. Easy of use is another big plus.
Cons:
Of course the limitations of the free version affect my day-by-day, but nothing that cannot be handled. The building of Newsletters is not always straightforward because of the limitation of the graphic design tool, but that's acceptable. A better use of AI would probably be another plus.
Alternatives Considered:
Really happy to recommend
Comments: Excellent - totally fabulous. Really helpful company. Everyone was great
Pros:
Fabulous telephone support. Very easy but powerful software at a good price. I have reviewed lots of alternatives Very comprehensive for a small charity
Cons:
not many videos to watch on set up. It would be useful to have a checklist that would take you down a path to help you think through issues and how Brevo solves those questions
reshaping the email marketing with a glow!!
Pros:
The overall UX is very good and smooth as well.
Cons:
The help articles are very difficult to understand. Also, the Customer support seems little off while dealing with complex issues
Better email marketing platform as they charge based on usage, not by number of contacts
Comments: Moved here from another platform for a fraction of the cost. They helped get a static IP acquired and helped with our initial campaigns so we would raise our reliability score.
Pros:
Pricing is based on email usage and not number of contacts. We want to GROW our business which means growing our contacts -- with other email marketing platforms, that becomes very expensive quickly.
Cons:
Seems the deliverability rates can be spotty.
Alternatives Considered:
Solid support and growth potential for independent business owners
Comments: I'm very happy to stay with Brevo as my emailing platform, despite the minor issues I've experienced. Customer support is quick to respond and always does their best to understand the problem and offer solutions - even if there is not always an easy resolve. I appreciate the fact that the platform is always improving and takes feedback into consideration. There's a good supply of self-help articles and easy channels for submitting a ticket or chatting to Customer Support. The Dashboard can sometimes be a bit confusing and difficult to navigate but on the whole it is user-friendly. Mostly I appreciate the fact that as a non-paying customer (at present, with hopes to grow a subscriber list so that I can afford a paid account) I have not felt marginalised, and feel equally welcome and supported on the platform.
Pros:
Brevo offers a range of options for both free and paying customers to communicate effectively with their clients/subscribers, and manage their contact lists. As an indie business owner, Brevo has made it possible for me to establish a reliable reputation with my subscribers by offering information in clean, fresh designs and with good deliverability rates.
Cons:
I've experienced most challenges on Brevo with the automation system. As far as I know, this is constantly being worked on and upgraded - unfortunately, it has led to some deliverability issues, 'broken' chains in the automation flow, and made it necessary for me to find manual work-arounds.
Alternatives Considered:
Mailing for memberships
Comments: Overall we have a fantastic experience with Brevo and will continue to use it for the foreseeable future.
Pros:
The ease of use and setting up of the system. It works well with our membership database by being easily updatable via an excel export/import function. It is highly configurable for setting up lists and filters allow us to tailor make our content for our subscribers. The price is also good in comparison with other platforms.
Cons:
If a contact changes their data within the brevo system we do not receive a report to show what has changed which would allow us to update our main database.
Better services but still a long way to go
Comments: It is good, as mentioned earlier we are also learning everyday just like Brevo. There's a room of improvement where you guys can actually look thru and get it sorted. But with new features like Whatsapp, Text and email related add-ons are also tremendous for a beginner/advance user to use it
Pros:
the interface is quite easy to understand, all the functions work smoothly! API control is also better than most of the Service providing companies
Cons:
The support team of INDIA specifically Noida Branch is very bad. They are actually least concerned about the customer experience. Also, the help articles of Brevo are not easy to understand. Most of the articles are very difficult to understand in spite of having help video which is irrelevant. Secondly, when you suspend any service to send an email to the customer stating that your services are closed and hence YOU HAVE TO REBUY THE SERVICES - which we usually don't get to see in the email. Third, make the user experience slightly smoother to use. Fourth, GDPR or Brevo Policy is based on EU which is usually different from Asian Countries so make some exceptions in terms of Mail sending.
Great experience… simplifying my system
Comments: Great experience. I discovered it last year and hesitated to change from the plateform I used. But I finally decided to change to simplicity my process.
Pros:
Having everything at the same place, so easy to use compared to other tools and very intuitive.
Cons:
The absence of social media planner inside the tool. It would be great to plan my organic posts on the plateform too. So that I won’t have to leave the tool and could use this unique tool for my business
Easiest and best tool to use for beginners, agencies and personal brands.
Comments:
Very good, its a fair pricing system. The Desktopapp is never down or lagging.
Overall one software in our techstack we dont think of changing and actually dont compare. Brevo always brings out new stuff you need.
Pros:
Ease of use of the product is the best. Brevo is the easiest to learn and use for non-technical people. Creating Campaigns through the multiple channels is great and the email campaigns templates are create. A lot of freedom to create and also with the Audience Creation super easy. We manage multiple clients and our own newsletter all in one brevo account.
Cons:
The Automations / Workflows and native Integrations could be better. We mostly do everything with Zapier but it would be nice to have more direct integrations and use Brevo even easier with our techstack.
Brevo is my company's best marketing automation component.
Comments: My marketing journey started with Bravo. I have found success in email marketing with almost no problems. I like Bravo a lot.
Pros:
Bravo's user friendly interface is my favorite. I probably switched to Bravo from another platform for this reason alone.
Cons:
I faced problem several time which verifying domain with my GetPhon's company account. I didn't like this problem.
Alternatives Considered:
Brevo is flexible, usable, complete - everything we needed in a tool.
Pros:
It's so simple to use. Even if you're not a marketer or particularly tech literate, the layout and design of the platform is excellent and nothing feels off limits or too technical. We are relatively new to email marketing and it doesn't feel you need loads of previous experience to get going to take advantage of the great feature set. It is also extremely flexible, you can pay for the bits you need and the contacts you use without feeling like you're not taking advantage of features that are not relevant. It also fit really well with our existing processes and we were able to integrate our tech smoothly to get all the data we needed into Brevo. It is by no means just an email marketing tool either, it has a complete feature set that gives you everything you could possibly need when you need it.
Cons:
I guess the only thing I would change/add is more templates for email. It does a great job of giving you basic layouts and letting you build your own library, but the it would be great to introduce a template marketplace like has been done with Webflow. I would probably pay for templates as I am no designer.
My First Email Campaign
Comments: I ran my first “bulk” email campaign with Brevo and had a 10% open rate, no clicks but just the fact that I get real time info on how well my campaign was going and it was positiveish, It put a BIG SMILE on my face.
Pros:
The UI is very intuitive. Usually, before I use any Saas platform, I watch a short YouTube video on how to do use the basic features just to get an idea of the tool. I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service that allows at least 300 emails per day) - this feature, is the number one reason I’m sticking with Brevo as I cannot afford a paid service YET. The UI is great, so far I’ve only used the email campaign feature and the list importing, segmenting and exporting features but so far it’s an awesome app to use… I just know I’ll be sticking with it for a long while
Cons:
When I tried exporting a contact list I had fine tuned, it didn’t inform me it would be send the link to the exported CSV to my email… I thought maybe there was an error and I kept exporting and exporting until I randomly checked my email and saw my inbox “spammed” with Brevo messages - This was partly my fault for not receiving notifications on the email too(I had to put on notifications for my mail on my iPhone immediately after… apart from this slight error I had with Brevo, no other problems
Guaranteed best value. Saving more time and resources.
Comments: Sending targeted email campaigns, exclusive offers and personalized recommendations to retain customers and increase customer lifetime value.
Pros:
Accurate and up-to-date services. Email campaigns based on customer data increases the relevance and effectiveness of our campaigns.
Cons:
I have no cons. It is unique and nothing goes wrong when using it.
Campaigns are a Breeze. Brevo, the prodigal tool for all your marketing campaign needs.
Comments: On the whole, it is one of the best emailing clients i've used so far. I've been using it since the days it was called SendinBlu, and it has never failed in terms of my use-cases.
Pros:
I have used Brevo largely for sending email campaigns. I really like that i can instantly see the report on deliveries and bounces. i am able to track the open and click rates too. its easy to use, convenient and overall very user friendly. Designing emailers with or without using presets is a breeze. I have created and saved my own block for quick and easy access.
Cons:
In some sections like contact lists, the UI gets a little confusing. It may not be directly useful to me, or beyond my ability to use them and that could be the reason for it. Having many many features and putting them together to build a platform like this must also be difficult. So, i'm not criticising, just sharing my experience.
A solid email sender you can integrate with your software
Comments: Very good, it makes our lives easier and very robust/reliable
Pros:
I like the ease of integrating with our software Also the ability to track what happens to emails after they have been sent Ease of adding multiple systems and sending domains Overall the management console is very good
Cons:
Sometimes the help documentation can be difficult to find stuff - so I resort to the Live Chat
Very powerful marketing automations tool with incomparable campaign features.
Comments: Elevate your business growth with Brevo,the all-in-one tool for managing your customer relationships.
Pros:
With Brevo you can easily manage and accelerate your revenue growth across the entire sales cycle. Brevo contains phenomenal features which makes things run smoothly and efficient. It offers multiple channel campaigns and marketing automations. They offer a superb customer service and their feedbacks is always on time and helpful.
Cons:
In the first times of using it, I had some problems sending out targeted emails but everything else is amazing.
A Must Have for Email Campaign Beginners
Comments: I really liked the ability to create personalized campaigns with images and everything needed to make the message clear and engaging for potential clients.
Pros:
I used Brevo for sending bulk emails when I first started my position as a sales account manager, and it was incredibly helpful. The platform allows you to easily import existing client lists, and you get detailed reports on who opened your emails and who unsubscribed. This feature makes it much easier to track the performance of your campaigns and manage your results effectively
Cons:
Honestly, I can’t recall anything I disliked. It was my first time using a tool like this, so everything felt quite new and innovative to me
Best Value for Money
Comments: I used Sendinblue in the past for ecommerce transactional emails. After a few years of absence in ecommerce, I needed a new SMTP server setup again and naturally seeked out the same service I used and liked. I then found that they changed brands to Brevo and was very surprised to see that the service offereing is even bigger and better than before.
Pros:
The easy setup and generous free tier for SMTP email sending campaigns is best in class, in my opinion. They also provide all the functionality needed to run successful marketing campaigns as well as transactional emails. In addition to emails, you can also engage with contacts via SMS and chat.
Cons:
This may sound artificial, but I sincerely have not yet found anything about using Brevo for my current needs, that I could do better with outher email tools.
Alternatives Considered:
It has been so helpful
Comments: We use Brevo every week at least and sometimes more. It's efficient, good delivery, and the ability to personalise emails and automate emails is a huge plus.
Pros:
The ability to set up multiple lists without being charged extra is a big bonus for me.
Cons:
I wish they wouldn't keep updating the interface and moving features I am used to.