What Is Vero Workflows?

Vero's messaging platform helps you use and manage real-time data so you can create a better customer experience. Send email and push notifications that drive customer engagement and increase revenue.

- Trusted by leading brands, including Monzo, Unsplash, Helloprint, about.me, Tidal.
- Global support team offering 24/7 support.
- Unlimited messaging from $49/month

Who Uses Vero Workflows?

Any company that builds software as part of their business stack.

Vero Workflows Details

Vero

Founded in 2012

Vero Workflows Details

Vero

Founded in 2012

Vero Workflows videos and images

Vero Workflows Software - The workflow canvas makes crafting automations easy. - thumbnail
Vero Workflows Software - Best-in-class drag-and-drop editor built from the ground up. - thumbnail
Vero Workflows Software - Track message interactions and review campaigns results. - thumbnail
Vero Workflows Software - Vero makes A/B testing easy. - thumbnail
Vero Workflows Software - Investigate and deep dive into your customer data. - thumbnail

Compare Vero Workflows with similar products

Starting price

US$20,00/month
US$150,00/month
US$25,00/month
US$10,00/month

Free Version

Free Version Yes
Free Version No
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

Vero Workflows deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)

Deployment

  • Cloud, SaaS, Web-based

Training

  • Live Online
  • Documentation

Vero Workflows Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

View full list of All-in-One Marketing Platform

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Automated Scheduling
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Communication Management
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Geolocation
  • Geotargeting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Notification Scheduling
  • Push Notifications
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Notifications
  • Web Notifications

View full list of Push Notifications

Vero Workflows Alternatives

More Vero Workflows alternatives

Vero Workflows Reviews

Read all 28 reviews

Average score

Overall
4,3
Ease of Use
3,9
Customer Service
4,7
Features
3,9
Value for Money
4,5

Reviews by score

5
12
4
13
3
3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1 000
  • >1 001
Nathan F.
Nathan F.
Head of Marketing in Australia
Verified LinkedIn User
Computer Software, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

The perfect system to send the right message, at the right time, to the right person.

5 4 years ago

Comments: The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Pros:

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability. - Integration with Segment and Zapier - Incredible customer support - Built for the technical marketer - Ability to debug in multiple projects - Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons:

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM) - Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc). - Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Stephen F.
CTO in US
Hospital & Health Care, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Great event based architecture!

4 2 years ago

Comments: Amazing product, but we struggled to "hand it off" to less technical users

Pros:

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Cons:

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

James M.
James M.
User Experience Design Expert (UXE) in US
Verified LinkedIn User
Information Technology & Services, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Compare your automation needs with Vero's capabilities to see if it is a match for you

3 4 years ago

Pros:

Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons:

The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Piotr M.
Product Manager in Poland
Hospital & Health Care, 1 001-5 000 Employees
Used the Software for: 2+ years
Reviewer Source

Great balance

4 2 years ago

Pros:

- ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support

Cons:

- slow and sometime unintuitive interface - although it is constantly improving

Anna H.
Anna H.
Marketing Operations Specialist in US
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Data Driven Marketing Automation Platform

4 2 years ago

Comments: I cannot praise Vero’s customer support enough. [SENSITIVE CONTENT HIDDEN] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers.

Pros:

This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer.

Cons:

The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact.