--- description: Learn more about Ortto price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ortto Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [All-in-One Marketing Platforms](/directory/32155/all-in-one-marketing/software) > [Ortto](/software/131879/autopilot) # Ortto Canonical: https://www.capterra.co.za/software/131879/autopilot Page: 1 / 6\ Next: [Next page](https://www.capterra.co.za/software/131879/autopilot?page=2) > Ortto unifies customer data, multi-channel messaging, and analytics to help businesses automate and personalize the customer journey. > > Verdict: Rated **4.6/5** by 113 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ortto? Ortto serves SaaS, ecommerce, not-for-profit, and B2B or B2C businesses of all sizes – from fast-growing startups to Fortune 500 enterprises – across industries worldwide. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 113 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Ortto - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$199,00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, New Zealand, United Kingdom, United States ## Features - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Behavioral Targeting - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard - Dashboard Creation - Data Connectors - Data Import/Export - Data Management - Data Visualization - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Marketing Automation - Marketing Management - Match & Merge - Mobile Optimization - Multiple Data Sources - Performance Metrics - Personalization - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - Social Marketing - Social Media Integration - Subscriber Management - Target Account Identification - Trend Analysis - Visual Analytics - Website Analytics ... and 29 more features ## Integrations (27 total) - BigCommerce - Calendly - Chargebee - Google Ads - Gorgias - HubSpot CRM - Instapage - Intercom - LiveChat - Lob - Meta for Business - Pipedrive - PrestaShop - Recurly - Salesforce Sales Cloud ... and 12 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [All-in-One Marketing Platforms](https://www.capterra.co.za/directory/32155/all-in-one-marketing/software) ## Related Categories - [All-in-One Marketing Platforms](https://www.capterra.co.za/directory/32155/all-in-one-marketing/software) - [AI Marketing Tools](https://www.capterra.co.za/directory/34136/ai-marketing-tools/software) - [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software) - [Lead Generation Software](https://www.capterra.co.za/directory/30963/lead-generation/software) ## Alternatives 1. [Brevo](https://www.capterra.co.za/software/132996/brevo) — 4.6/5 (3465 reviews) 2. [Mailchimp](https://www.capterra.co.za/software/110228/mailchimp) — 4.5/5 (17619 reviews) 3. [MailerLite](https://www.capterra.co.za/software/136603/mailerlite) — 4.7/5 (2269 reviews) 4. [ActiveCampaign](https://www.capterra.co.za/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.co.za/software/31898/constant-contact) — 4.3/5 (2924 reviews) ## Reviews ### "Do yourself a favour and use Ortto\!" — 5.0/5 > **Cameron** | *13 November 2024* | Public Policy | Recommendation rating: 10.0/10 > > **Pros**: They system strikes the perfect balance between being powerful AND easy to use. It's almost magical\! The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud. > > **Cons**: Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works. > > Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive. ----- ### "Falsely accusing of going over usage; do not recommend" — 1.0/5 > **Idir** | *18 May 2026* | Computer Software | Recommendation rating: 0.0/10 > > **Pros**: They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform. > > **Cons**: The handling of grandfathered users is extremely shady and the support team is unfortunately unhelpful. I was a user of Autopilot before it was rebranded to Ortto, for years I had no issues and kept using the knowledge base feature, and one day they closed my account accusing me of going over the limit for 3 months, I only had 1 contact and it is shown in my usage report, but they told me I had 100,000 contacts and for that they decided to close my account and claiming they cannot view logs to confirm. > > It used to be a positive experience until they decided to quietly delete grandfathered free users from the platform by lying about their reasons, I wasn't even warned or anything, just deleted my data and falsely accusing me despite having all the proof directly inside my account but chose to ignore it. ----- ### "Good tool but some things to improve" — 3.0/5 > **Adrien** | *19 May 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like the simplicity and the design of the tool. It's very easy to understand and to set up. There a lot of connections with other platforms such ad Google Ads Facebook and CRMs. > > **Cons**: I do not like the price model, it's quite expansive. Be careful. And the connectivity with Pipedrive is not very good. > > Autopilot has been a good tool to use but we had too many issues with the tool. There were a lot of disconnections with Pipedrive. The e-mail features are not that great. ----- ### "Modern Marketing Automation" — 5.0/5 > **Dale** | *11 September 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point. > > **Cons**: Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor. > > It's been great to implement and continue to build operations on top of. ----- ### "A great tool, with great visual cues, powerful automation and integrations" — 5.0/5 > **Kate** | *26 February 2020* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to. Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand. Autopilot has done an amazing job of making the building of the workflows collaborative as well. Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later. The email, CRM, Slack integrations are all easy to set up and use as well. > > **Cons**: I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform. Building and editing an individual email is simple enough, but managing the full list can be tricky. The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful. It's easy to trust that they will continue to improve this. > > Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content. No regrets. It's perfect for teams that are just starting out. ----- Page: 1 / 6\ Next: [Next page](https://www.capterra.co.za/software/131879/autopilot?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/131879/autopilot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data