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Zapier
Zapier Overview:
What Is Zapier?
Zapier connects the web apps SMBs use every day so you can save time, reduce tedious tasks, and focus on what matters most. Working with a larger team? Zapier for Companies offers collaboration and security features that let you bring the power of automation to your entire organization. In just a few minutes, you can set up automated workflows that connect over 6,000 of the most popular apps—no code required.
Who Uses Zapier?
Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.
Where can Zapier be deployed?
Cloud-based
On-premise
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Overall rating
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Based on 3 036 reviews
Reviews sentiment
Positive
96%
Neutral
3%
Negative
1%
Starting Price
US$29,99
Per User, Per Month
Free trial
About the vendor
- Zapier
- Located in San Francisco, US
- Founded in 2011
Zapier support
- Chat
Countries available
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Australia, Canada, United Kingdom, United States
Languages
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English
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Zapier
US$29,99
month
Free version
Free trial
4,3 (3 036)
4,3 (3 036)
4,3 (3 036)
VS.
Starting Price
Pricing Options
Ease of Use
Value for Money
Customer Service
US$9,00
month
Free version
Free trial
4,5 (5 691)
4,3 (5 691)
4,4 (5 691)
Other great alternatives to Zapier
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Top rated features
Due Date Tracking
Order Fulfillment
Top rated features
Task Management
Workflow Configuration
Top rated features
Multiple Projects
Task Management
Top rated features
Project Management
Project Planning/Scheduling
Top rated features
Commenting/Notes
Project Planning/Scheduling
Top rated features
Client Management
Document Management
Top rated features
Employee Onboarding
Financial Management
Top rated features
Multiple Projects
Project Planning/Scheduling
Top rated features
Employee Time Tracking
Mobile Access
Capterra verified reviews for Zapier
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Overall rating
Based on 3 036 reviews
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Arshad
Process Optimisation Specialist in South Africa
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
"Zapier in review"
21 January 2025
Good scope of functionality & easy to use. Quick to get going and get things up and running.
Pros:
The vast library of connectors to ad from different platforms.
Cons:
The costing can sometimes make it unfeasible.
Reviewer Source
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Verified Reviewer
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
"the OG of automation and workflows"
04 June 2024
Overall, Zapier's been a game-changer! My workflow feels smoother and i just know certain tasks are being handled
Pros:
It automates those annoying, time-consuming and repetitive tasks that used to slow me down, freeing me up to focus on my design work.
Cons:
There's a bit of a learning curve to set up the automations (Zaps), but there are tons of tutorials, and honestly, it's worth the effort for the time I save now.
Reviewer Source
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Benjamin
PM in South Africa
Financial Services, 51–200 Employees
Used the Software for: 1+ year
"Zapier is a powerful automation tool..."
22 October 2024
Pros:
Easy to Use: The no-code interface is beginner-friendly, with clear workflows and templates for quick setup.
Cons:
Pricing: Zapier’s plans can get expensive, especially if you need premium app integrations or higher task limits.
Reviewer Source
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Ayushi D
Webflow Developer in India
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 1+ year
"Child's play once you've read the manual! ✨"
15 January 2025
Pros:
Zapier feels like child’s play once you go through the walkthrough! I just make sure to have the details ready for the two apps I want to connect, and voilà—after a few quick steps, my automation is all set up.
Have been using it for both personal & client projects :)✨
Cons:
Cost is an issue sometimes, for a solo entrepreneur/freelancer like me.
Reviewer Source
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Victor
Digital Operations Manager in UK
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
"In-depth automations at the tip of your finger"
22 September 2025
Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform.
Pros:
It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing!
Cons:
Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap.
Reviewer Source
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