Who Uses This Software?

SendGrid serves everyone from independent developers to enterprise level corporations. Anyone who needs to reliably send email from their application can use SendGrid.

Average Ratings

363 reviews
  • Overall 4.3 / 5
  • Ease of Use 4.2 / 5
  • Customer Service 4.1 / 5
  • Features 4.2 / 5
  • Value for Money 4.2 / 5

Product Details

  • Starting Price US$14,95/month
  • Pricing Details Additional cost for marketing and triggered emails
  • Free Version Yes
  • Free Trial Yes
  • Deployment Cloud, SaaS, Web
  • Training Webinars
    Documentation
  • Support 24/7 (Live Rep)
    Online

Vendor Details

  • SendGrid
  • http://sendgrid.com
  • Founded 2009

About SendGrid

SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery
platform helps marketers and developers send with confidence. We are trusted
by over 80,000 global customers, big and small, to drive engagement and
business growth through their email program.

In addition to our award-winning API, SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics.

SendGrid Features

  • Data Recovery
  • Email Archiving
  • Email Monitoring
  • Queue Manager
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting / Blacklisting
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Contact Database
  • Dynamic Content
  • Email Monitoring
  • Mailing List Management
  • Reporting/Analytics
  • Spam Check
  • Template Management

SendGrid Most Helpful Reviews

The best mail service provider for marketing and transactional emails.

Reviewed on 2019/05/20
Oscar C.
Gerente general
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I have been working with Sendgrid for more than 2 years and it really has been very helpful. It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP. The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly . Recommended with closed eyes.

Pros: 1. Have AB Testing enable.
2. Manage unsubscribe emails.
3. Easy to Integrate via API or SMTP.
4. Email Reputation indicator.
5.Full detailed report. You can see if the email it's blocked, bounced or delivered.
6. Have a Forever Free plan . (40.000 Emails in the trial period, then 100 Emails Daily forever)

Cons: Send grid interface it's a little bit confuse. No more cons to highlight, for me it's a perfect tool.

An Easy to Use Email Marketing Software

Reviewed on 2018/07/05
Abigail N.
Founder
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance

Pros: 1. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam.
2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison
3. A/B Testing
4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from.

Cons: 1. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column.
However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width.
2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days.

SendGrid offers a great transactional email API, but deliverability & support issues hold it back

Reviewed on 2018/08/01
Anatoly G.
Founder & CEO
Information Services
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it.

Pros: We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial.

Cons: While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did.

If you're tight on the budget...

Reviewed on 2019/10/29
Zee G.
Digital Operations Manager
Computer Software, 13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Pros: It did work and it did send the email newsletters that we needed it to. Therefore, it wasn't a complete waste of money :D Compared to many other options for email marketing, SendGrid was one of the cheapest options (except for sending the newsletters manually through one's email) and that was one of the reasons why we went with it.

Cons: It's got a lot of features, but they feel half-baked (I'm sorry, but they do.) For example, you can unsubscribe those whose emails have bounced or who unsubscribed. But in order to do that, you need to download those lists, then upload them to a special list you can call "unsubscribes" or whatever, and then, right after you've imported this list, you delete it - along with associated accounts. THIS deletes the people who bounced from your lists. Seriously?! The annoying thing was the styling within the newsletter. I am a perfectionist, so all text sizes and everything should be consistent. However, SendGrid kept changing the styles of my text and I had to choose "Normal" several times (even after copy-pasting the text from Notepad that doesn't support formatting AT ALL). And if you click on "Edit HTML" (which I often do because it's a fast way to clean away all the annoying tags), SendGrid would convert my block to HTML and would have an entirely different set of styles for it. Also, the support pages were written for someone who is native to this SendGrid thing and not a newbie. Despite doing email marketing for years, I had a hard time understanding what I need to do.

Sendgrid shines on mass mailing, but lacks some required features

Reviewed on 2018/07/25
Verified Reviewer
Product Manager
Computer & Network Security, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Transactional email

Pros: Sendgrid is ready for your scale. From the smallest Saas apps to the largest enterprises, Sendgrid was built with scale in mind. It handles transactional emails very well, and is relatively simple to integrate into your codebase or product workflow. Templates come out of the box, but some coding knowledge is needed to style transactional emails. All templates can be easily versioned. Concerns on security and blacklisting are limited. As long as you follow their recommendations, Sendgrid will deliver your email. Pricing is very fair and generous. In years of use, I've never gone over a plan limit.

Cons: Functionality can be limited in interesting ways depending on your plan. On the most basic paid plans, several code features are just missing. Reporting is the most glaring issue, with basic reporting showing only a rolling group of recently sent emails. Without a deeper dive into your logs, you may miss issues. Transactional emails also lack some features that seem required, like weblinks for email and easy native unsubscribe. There are workarounds for both, but not without challenges. Version tracking for templates is also completely missing, unless you use new versions for each edit you make.

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