---
description: Learn more about Ochra price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ochra Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [AI Image Generators Software](/directory/34375/ai-image-generator/software) > [Ochra](/software/1241081/Ochra)

# Ochra

Canonical: https://www.capterra.co.za/software/1241081/Ochra

> An AI image and video studio: product shots, campaign imagery, ad creative and video, with the same character across every shot.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Ochra?

Marketers, brand and e-commerce teams, agencies, creators and small businesses producing product shots, campaign imagery, ad creative and short-form video without booking a studio.

## About the vendor

- **Company**: Ochra

## Commercial Context

- **Starting Price**: US$0,00
- **Pricing model**: Usage Based (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Italian, Japanese, Korean, Polish, Spanish
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Content Generation
- Image Editing
- Image Upscaling
- Prompt Engineering
- Text to Image

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [AI Image Generators Software](https://www.capterra.co.za/directory/34375/ai-image-generator/software)

## Related Categories

- [AI Image Generators Software](https://www.capterra.co.za/directory/34375/ai-image-generator/software)
- [AI Content Creation Platforms](https://www.capterra.co.za/directory/34829/ai-content-generation-platforms/software)

## Alternatives

1. [Canva](https://www.capterra.co.za/software/168956/canva) — 4.7/5 (13450 reviews)
2. [Adobe Creative Cloud](https://www.capterra.co.za/software/48969/adobe-creative-cloud) — 4.7/5 (7346 reviews)
3. [Jasper](https://www.capterra.co.za/software/217242/jasper) — 4.8/5 (1855 reviews)
4. [Adobe Express](https://www.capterra.co.za/software/174232/adobe-express) — 4.6/5 (1243 reviews)
5. [1min.AI](https://www.capterra.co.za/software/1065472/1min-ai) — 4.7/5 (496 reviews)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1241081/Ochra)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10185663/Ochra/> |
| en-AE | <https://www.capterra.ae/software/1241081/Ochra> |
| en-AU | <https://www.capterra.com.au/software/1241081/Ochra> |
| en-CA | <https://www.capterra.ca/software/1241081/Ochra> |
| en-GB | <https://www.capterra.co.uk/software/1241081/Ochra> |
| en-IE | <https://www.capterra.ie/software/1241081/Ochra> |
| en-IL | <https://www.capterra.co.il/software/1241081/Ochra> |
| en-IN | <https://www.capterra.in/software/1241081/Ochra> |
| en-NZ | <https://www.capterra.co.nz/software/1241081/Ochra> |
| en-SG | <https://www.capterra.com.sg/software/1241081/Ochra> |
| en-ZA | <https://www.capterra.co.za/software/1241081/Ochra> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra South Africa helps find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.co.za","url":"https://www.capterra.co.za/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.za/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Ochra","description":"Ochra is an all-in-one AI image and video studio for people who need commercial-quality visuals without booking a commercial shoot. Describe a scene in a sentence — location, hour, lens, wardrobe — and Ochra generates the frame. Start from a photo you already have, or from nothing at all. Cast a character once, by uploading photos of a real person or describing someone who does not exist, and the same face turns up in every shot after it, so a campaign holds together instead of drifting frame to frame. Eight tools cover what a shoot day produces: text-to-image, text-to-video and image-to-video, product and lifestyle photoshoots, character generation, face and head swap, image editing, variations, upscaling, video editing, music and text-to-speech. Twenty-one model families run underneath, and Ochra routes each job to the right one. Signing up is free with no card, credits never expire, the cost is shown before you generate, there are no watermarks, and commercial rights are included.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8fecaffa-93ef-4d34-bbe3-f8a8772fc722.jpeg","url":"https://www.capterra.co.za/software/1241081/Ochra","@id":"https://www.capterra.co.za/software/1241081/Ochra#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.za/software/1241081/Ochra#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Ochra?","@type":"Question","acceptedAnswer":{"text":"Ochra is an all-in-one AI image and video studio for people who need commercial-quality visuals without booking a commercial shoot. Describe a scene in a sentence — location, hour, lens, wardrobe — and Ochra generates the frame. Start from a photo you already have, or from nothing at all. Cast a character once, by uploading photos of a real person or describing someone who does not exist, and the same face turns up in every shot after it, so a campaign holds together instead of drifting frame to frame. Eight tools cover what a shoot day produces: text-to-image, text-to-video and image-to-video, product and lifestyle photoshoots, character generation, face and head swap, image editing, variations, upscaling, video editing, music and text-to-speech. Twenty-one model families run underneath, and Ochra routes each job to the right one. Signing up is free with no card, credits never expire, the cost is shown before you generate, there are no watermarks, and commercial rights are included.","@type":"Answer"}},{"name":"Who Uses Ochra?","@type":"Question","acceptedAnswer":{"text":"Marketers, brand and e-commerce teams, agencies, creators and small businesses producing product shots, campaign imagery, ad creative and short-form video without booking a studio.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.za/software/1241081/Ochra#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Image Generators Software","position":2,"item":"/directory/34375/ai-image-generator/software","@type":"ListItem"},{"name":"Ochra","position":3,"item":"/software/1241081/Ochra","@type":"ListItem"}]}]}
</script>