Sprout Social

Who Uses Sprout Social?

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

What Is Sprout Social?

Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Sprout Social Details

Sprout Social

http://www.sproutsocial.com/

Founded 2010

Sprout Social video
Play
-thumb
-thumb
-thumb
-thumb
-thumb

Sprout Social pricing overview

Sprout Social does not have a free version but does offer a free trial.


Free Version

No

Free Trial

Yes

Sprout Social deployment and support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Sprout Social Features

  • Brainstorming
  • Calendar Management
  • Contact Management
  • Content Management
  • Discussion Boards
  • Document Management
  • Project Management
  • Real Time Editing
  • Task Management
  • Version Control
  • Video Conferencing

View full list of Collaboration Software

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

View full list of Content Marketing Software

  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content

View full list of Customer Engagement Software

  • Analytics
  • Customer Segmentation
  • Dashboard
  • Knowledge Management
  • Multi-Channel Data Collection
  • Negative Feedback Management
  • Predictive Analytics
  • Sentiment Analysis
  • Survey/Poll Management
  • Text Analysis

View full list of Customer Experience Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Campaign Management
  • Gamification
  • Response Management
  • Review Generation
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring

View full list of Reputation Management Software

  • Audience Targeting
  • Brand Tracking
  • Calendar/Reminder System
  • Customer Support
  • Email Marketing
  • Lead Capture
  • Lead Nurturing
  • Live Chat
  • Marketing Automation Integration
  • Multi-Channel Social Integration
  • Sentiment Analysis
  • Social Media Monitoring
  • Task Management

View full list of Social CRM Tools

  • Campaign Analytics
  • Competitor Monitoring
  • Customizable Reports
  • Engagement Tracking
  • Influencer Tracking
  • Lead Attribution
  • Multi-Channel Data Collection
  • Post Scheduling

View full list of Social Media Analytics Tools

  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

View full list of Social Media Management Tools

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

View full list of Social Media Monitoring Software

Sprout Social Alternatives

More Sprout Social alternatives

Sprout Social Reviews

Read all reviews

Overall rating

4,4/5

Average score

Ease of Use 4,4
Customer Service 4,4
Features 4,1
Value for Money 4

Review software

Share your experiences with other software buyers.

Write a Review!
Eileen moran C.
Marketing & Operations Manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019/04/25

"Nicer interface than Hootsuite"

Comments: It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Pros: Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Cons: Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

  • Reviewer Source 
  • Reviewed on 2019/04/25
Verified Reviewer
Marketing Communications Manager
Consumer Services, 1 001-5 000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2019/06/24

"Great Social Tool to Manager Multiple Brands"

Comments: For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Pros: Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Cons: The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

  • Reviewer Source 
  • Reviewed on 2019/06/24
Cassie S.
Digital Marketing Manager
Automotive, 5 001-10 000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    3 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    2 /5
  • Customer Support
    2 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 2019/12/02

"Idea is great, follow through not so much.."

Comments: I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros: I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons: We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

  • Reviewer Source 
  • Reviewed on 2019/12/02
Cari E.
Asst. Director of Marketing & Public Relations
Marketing & Advertising, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020/09/21

"I absolutely love Sprout Social."

Comments: I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.

Pros: Sprout Social makes social media management simple. I publish content on a daily basis and review our notifications, messages, and assign tasks when needed. The crop tools help us with our photography and graphics for each platform. Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.

Cons: Sometimes the content calendar glitches and it shows all of the posts per day, including shares, that we didn't necessarily create. It can be a little messy and difficult to navigate when this happens, but it is rare and likely occurs when the software is going through updates. And who doesn't want updates/improvements? Definitely not a deal breaker in the slightest.

  • Reviewer Source 
  • Reviewed on 2020/09/21
Sarah V.
Content and Social Media Specialist
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019/10/02

"The Best Social Media Scheduling Platform Hands Down"

Comments: We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Pros: Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as: • The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.

Cons: I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

  • Reviewer Source 
  • Reviewed on 2019/10/02