17 years helping South African businesses
choose better software
Mailchimp
What Is Mailchimp?
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.
Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.
Who Uses Mailchimp?
Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.
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Reviews of Mailchimp
Alternatives Considered:
A great platform that keeps growing to suit our needs
Comments: It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.
Pros:
The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.
Cons:
Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.
Alternatives Considered:
Great for freelancer and SMB email marketing, not a CRM replacement
Comments: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.
Pros:
Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.
Cons:
Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.
Great industry standard but sometimes overly complicated and expensive
Comments: I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!
Pros:
It's really easy to make a great looking email and send it to a large database of contacts
Cons:
If you only need basic email functions then Mailchimp can be overly complicated and expensive
Alternatives Considered:
MailChimp an Ok Product
Comments: It was ok. MailChimp was nothing really special.
Pros:
Easy to setup and has a free tier. It is also Canadian now.
Cons:
Expensive when you move to a paid tier. There are better options .
Alternatives Considered:
Mailchimp: A Great Starting Point for Email Marketing
Comments: Overall, Mailchimp has been an excellent choice for my email marketing needs. It's a great option to start with, especially due to its free plan. If the cost becomes prohibitive as your email list grows, you can always export your contacts and switch to a different platform. Email is a powerful marketing tool, and Mailchimp provides everything you need to create visually appealing emails, automate drip campaigns, and capture leads with forms.
Pros:
I love Mailchimp! As a small business owner, it's been great. Starting out with its free plan was a huge plus, and I've been able to grow my email marketing efforts thanks to its easy-to-use features. I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms.
Cons:
While Mailchimp has been great for me, there are a few drawbacks. Once you surpass the free plan's limits, the cost can quickly escalate. Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop.
Club mail service
Comments: Pretty good but disappointed by the cost to upgrade and the terrible had when downgrading
Pros:
Quite easy to use and a lot of different functions available but many of which we didn't really need or use with regularity
Cons:
Not the best dashboard and not as intuitive as other apps
Alternatives Considered:
Very good and highly recommended Email Program
Pros:
Very easy to use and to integrate into our internal marketing and also to use for our clients.
Cons:
A little bit of a learning curve, but overall, not bad.
Comprehensive and easy-to-use mailing and automation system
Comments: I've used Mailchimp since its early days and it just keeps getting better. The ability to save templates is very useful, and I'm enjoying playing more with the automation side of things. The integrations are useful too, making it easy to include Mailchimp right at the heart of marketing campaigns.
Pros:
Easy to set up your own template, or choose from a pre-made one.
Cons:
There are lots of options - tags, segments, etc. - so plenty to choose from. This is good and bad; good if you know what you're doing, but it's important to remember how you've set things up so that you can replicate this the next time so that everything makes sense! Lots of help files for this though, which is useful.
Big Fan of Mailchimp!
Comments: Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass email. The click map is crucial and helps me to keep my clients happy.
Pros:
I am a big fan of mailchimp. I like how easy it is to create beautiful emails, and track who clicked on each link and view a click map, you can send your email out in a social share easily and replicate emails easily. You can start a chat with their customer service at any time, and they will not leave you without solving your problem which I immensely appreciate.
Cons:
It took me a long time to realize how to get moving ads inside the email, it has to be a GIF and it can be really tricky to do sizing. They had an update to move campaign manager where you can view all emails, and it's hard to find.
Great for recurring emails!
Comments: I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic article emails, and donation campaigns. Mailchimp makes it easy to segment my audience so I can send different campaigns to different people in my main audience.
Pros:
Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns.
Cons:
I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them.
Alternatives Considered:
A Necessary Tool for a 21st Century Business that's Reasonably Easy to Use, with Great Support
Comments: We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.
Pros:
It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam. And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.
Cons:
The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.
Alternatives Considered:
A safe option
Comments: I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.
Pros:
Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others. MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back! The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.
Cons:
You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time. I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.
Alternatives Considered:
"Best way to outreach your business to numerous clients in a single click"
Comments: It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development.
Pros:
It's great that eye catchy banners and images can be designed as per our imagination for my email posts, social media boosting etc. I can use this tool to easily show my design creativity using the creative assistant of the content studio. It allows an admin to carry a scheduled management of bulk emailing to ample of customers which is also the best part of this tool usage where in businesses can be contated through a single click automated email marketing tool.
Cons:
The only feature that always worried me is the bulk email marketing function, where when i sent bulk emails at the same time sometimes the receivers mail box would consider my mail as spam or bot due to the same content inscribed in the mail. If this feature could be overcomed I can surely say that mailchimp is the best automated email marketing tool in the current era.
Alternatives Considered:
One of the Best Email Marketing Software
Comments: Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it. I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.
Pros:
I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp. Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy. While I started using Mailchimp just to send newsletters, I have been enjoying other features too.
Cons:
In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does. I think the User Interface(UI) can definitely be improved. Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.
Not for a Beginner
Comments:
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
Pros:
It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan. Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.
Cons:
Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms. I personally did not feel at ease in using the software as it is quite confusing at times. For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated. It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.
Alternatives Considered:
Mailchimp is as good as other more expensive competitors
Comments: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp
Pros:
I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.
Cons:
I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.
So easy a Chimp could do it!
Comments: Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.
Pros:
Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage. Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.
Cons:
I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once. If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.
An easy, professional way to reach your constituents!
Comments: My overall experience has been very pleasant. Many elements of this tool are intuitive, and you can self-teach many features of this communications tool given the help guidance available. Bravo. The campaigns are easy to create and are polished and professional looking. This has allowed our organization to raise its profile and effectiveness of our main tenant ~ to bring information to, and collect information from our constituents, our school district families, and to bridge this parent base and our school district administration. Good communication and transparency between parents and administrators is of utmost importance. Mailchimp has allowed us to do this most effectively.
Pros:
I like the ease and the use of the drag & drop functionality of the elements you can add to any campaign. I also like the formatting options and features to customize each of your messages to your own look and style. Also, being able to embed links, photos, etc. directly into the campaign is of vital importance for our communications. Managing the audience lists is also very user friendly. Tagging different audience members in group is also critical to our use of this communications tool.
Cons:
I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need. I would also like to see the functionality of embedding a simply polling tool, to send and collect feedback from your constituents to constantly better your business.
Great tool for email blasts, you will need some training
Comments: MailChimp has been a perfect solution to manage all our email communications with our subscribers and customers. Our team handles 3 different brands with 20 000+ subscribers and the customizable email templates, user-friendly interface lets us be very efficient and creative, it's fun!
Pros:
I have been using MailChimp 5+ years throughout multiple jobs. It is a great platform with a huge base of supporting articles and videos - which you will need once you have a few thousand subscribers. I am currently managing a 20 000+ subscriber base and at that level, MailChimp offers great categorization options. I can assign email addresses to different tags so it is very easy to create campaigns for targeted groups. Security is very important to us, MailChimp offers a two-step verification option when you log in to keep your account safe. The dashboard is very user friendly, you can see all your recent email campaigns, their status (draft, sent) the open and click-through rate right off the main dashboard. MailChimp offers great analytics too. If you have the tracking code set up and you are an e-commerce store, you can see how many orders you received from the email blast, the average order revenue, and total revenue. When you first sign up with MailChimp it will ask about your industry - make sure to fill it out with the right information because MailChimp offers campaign benchmarking too. You can see how your current campaign performed compared to your previous campaigns and your peers'. You can connect your social media channels to MailChimp and automatically post your email blast to your social channels, which can save a lot of time. Their search function is very smart, you can search for keywords throughout years and years of email blasts or subscribers.
Cons:
Although it is easy to import and export subscribers it would be nice to have a bulk edit option where you can assign email addresses to categories, tags etc. When I send a test email before the final release for my team to review, it often lands in the junk folder.
Robust emailing marketing software with lots of third-party connections.
Pros:
MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes. It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign. Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to.
Cons:
Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails.
Email marketing solution that can handle all your demands in one go
Comments: Sending emails as part of our company's marketing initiatives is easy thanks to Mailchimp. The customers of each of our clients will be able to access unique deals and information. More clients are drawn to the website as a result of this. Having an email platform that allows us to send emails that are specifically customized to our customer’s needs is a huge asset. People who have no marketing knowledge can use Mailchimp to create high-quality material that looks attractive. When people use templates, they may "drag and drop" information, and distribution lists allow them to select the recipients. In the end, Mailchimp is a terrific solution that does exactly what it is supposed to: send emails.
Pros:
Marketing and HR use Mailchimp frequently. They frequently exchange emails to solicit opinions on various initiatives and agendas. Because it doesn't require any coding skills to create campaigns, and because there are enough templates for different types of campaigns, Mailchimp is simple to set up and use. It is possible to track down recipients who have opened and read emails sent by this program. It can also provide you with a record of all correspondence. Online invitations are given to us for training and group session seminars. We'll see if we can make it, and we'll mark it down in our calendar. Mailchimp's ability to provide customized content and automate workflows usually results in more efficient and speedier marketing campaigns.
Cons:
When you start uploading photographs to your account, you'll immediately run into a situation where it's difficult to locate the files you need. To keep your images organized, you'll have to spend an awful amount of time removing or reorganizing them. Because there are so many variables in design and formatting, it's easy to overlook something while creating an email or a template. As a result, you may find that your output takes on a distinct appearance.
A Comprehensive Review of Mailchimp: The Good, The Bad, and The Ugly
Comments: I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.
Pros:
Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email marketing platforms, so you can find the right fit at the right price. Let’s get started! There's a reason why Mailchimp is one of the most popular email marketing platforms out there. Here are some of the things that make it great -It's easy to use. — Mailchimp has an intuitive interface that can be used by anyone — The pricing plans are designed for small businesses (more on this later) — Mailchimp integrates with many other apps like Shopify, WordPress, etc. — There are tons of awesome templates to choose from when designing your campaign or project, which helps you save time — The autoresponder option is great for setting up drip campaigns or projects, so you don't have to spend hours manually sending emails every day/week/month — Their customer service team is always available if you need help, and they're pretty responsive too. They also offer live chat if you want even faster help.
Cons:
1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but also some not-so-great ones. It would be nice to have more consistent support. 4. Their pricing structure is a bit confusing and changes regularly. I wish it were simpler and more transparent. I think the free account is too limited and will probably lead most people to subscribe before they know what the limitations are. The first plan – Basic – starts at $9/month with a 100 subscriber limit. The second plan – Professional – starts at $19/month with a 1000 subscriber limit. And the third plan – Pro Plus – starts at $29/month with no limit on subscribers.
Best Email Marketing Software for Start-up companies
Comments: My overall experience with Mailchimp Transactional Email has been great. It is easy to use and the interface is user-friendly. The templates are well-designed and it is easy to customize the look and feel of the emails. The reporting features are also very useful and it is easy to track and analyze the performance of the emails. Overall, I have been very satisfied with the service and would highly recommend it.
Pros:
1. Easy to Use: Mailchimp is one of the most user-friendly email marketing software products on the market. It's designed to be intuitive and easy to learn, with a user-friendly dashboard, drag-and-drop editor, and step-by-step tutorial.2. Affordable: Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.3. Automation: With Mailchimp’s automation feature, you can set up automated campaigns to send emails based on user activity, such as when a customer joins a list or makes a purchase. This can help to streamline your email campaigns and save you time.4. Reporting and Analytics: Mailchimp provides detailed reports and analytics, so you can track the performance of your campaigns and make informed decisions about your email marketing strategy.5. Integrations: Mailchimp integrates with hundreds of other services, such as Shopify, WordPress, and Salesforce, making it easy to integrate your email campaigns with other parts of your business.
Cons:
No Phone Support: Mailchimp does not offer phone support, so if you have a complex question or issue, you will need to rely on their online support system. Limited Segmentation: Mailchimp’s segmentation options are limited, making it difficult to target specific groups of customers.
"Mailchimp: A Comprehensive Email Marketing Tool for Businesses of All Sizes"
Pros:
Users may develop, send, and track marketing emails, newsletters, and campaigns using the well-known email marketing platform Mailchimp. Its user-friendly interface makes creating and sending email campaigns simple for even non-technical users. Here are some features of Mailchimp that consumers particularly enjoy:Simple to use UI: Users can effortlessly develop email campaigns with Mailchimp's drag-and-drop tools and user-friendly, intuitive interface.Templates that can be customised: Users can choose from a variety of configurable templates provided by Mailchimp to build their email campaigns. These templates are simple to alter so that they correspond with the user's branding and messaging.Automation: With Mailchimp's automation tools, users may create automated email campaigns depending on events like the addition of a new member to a mailing list or the completion of a purchase.Analytics: Mailchimp offers in-depth analytics so users may monitor the effectiveness of their email campaigns. Data on open rates, click-through rates, and other statistics are included.
Cons:
Despite being a well-liked email marketing software, Mailchimp might use some work. The following are some aspects of Mailchimp that people have complained about:Pricing: Those who need sophisticated capabilities like automation or those who have larger mailing lists may find Mailchimp's pricing to be prohibitively expensive.Restricted Automation: Users have noted that while Mailchimp does include automation options, they are fairly constrained when compared to competing email marketing solutions. The automation procedures may be more versatile and adaptable, according to some users.Restricted email design possibilities: Although offering a large selection of editable templates, some customers believe that Mailchimp should provide greater freedom and design options when it comes to producing and modifying emails.Customer support: Some customers of Mailchimp have complained about poor response times or unhelpful support workers.
My experience using Mailchimp
Comments: A few years ago, I began using Mailchimp for my wedding photography business. My colleague and I both found it to be user-friendly, allowing us to easily plan marketing campaigns, send client follow-up emails and newsletters. We appreciated that Mailchimp notified us if our emails were opened within a certain timeframe. Additionally, we were given the option to resend emails that were not opened. Now, I also use Mailchimp for my personal blog. It simplifies the process since I already have a list of subscribers and can easily add new ones as it grows.
Pros:
Wow, Mailchimp is seriously amazing! It's incredibly user-friendly and perfect for freelancers or those just starting out with their own business or community. I've experimented with other mailing software in the past, but Mailchimp definitely stands out with its abundance of options on the free and starter accounts. With Mailchimp, you can easily segment your audience, set up automation, and the templates for all kinds of mailing campaigns are an absolute game-changer! Sending newsletters has never been easier, and I love being able to track the reading and opening rates as well as growing my subscriber list. Mailchimp is definitely a must-have tool for anyone looking to take their email marketing to the next level!
Cons:
This platform is a breeze to navigate once you get the hang of it, even if it may take a bit of time to grasp the interface and functionality at first. While the mobile app may not have an abundance of features, it still serves as a superb mailing alternative.