Mailchimp

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Mailchimp Details

Mailchimp

http://www.mailchimp.com

Founded 2001

Dashboard
Flexible design
More than just emails
Advanced analytics
Mobile options
Dashboard-thumb
Flexible design-thumb
More than just emails-thumb
Advanced analytics-thumb
Mobile options-thumb

Mailchimp pricing overview

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$10,00/month.


Starting Price

US$10,00/month

Pricing Details

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

Free Version

Yes

Free Trial

Yes

Mailchimp deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Mailchimp Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

View full list of All-in-One Marketing Platform Software

  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management
  • Contact Database
  • Contact Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third Party Integrations
  • Workflow Management

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  • Business Card/Badge Scanning
  • Calendar/Reminder System
  • Contact Management
  • Document Storage
  • Email Management
  • Forecasting
  • Interaction Tracking
  • Lead Management
  • Lead Qualification
  • Live Chat
  • Marketing Automation
  • Quotes/Estimates
  • Reporting/Analytics
  • Sales Pipeline Management
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of CRM for Small Businesses

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

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  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Canned Responses
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Inbox Management
  • Monitoring
  • Queue Management
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • Search/Filter
  • Shared Inboxes
  • Signature Management
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Whitelisting/Blacklisting
  • Workflow Management

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  • Campaign Analytics
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  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Heatmaps
  • Location Tracking
  • Mailing List Management
  • Monitoring
  • Multi-Campaign
  • Preview Functionality
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Subscription Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Workflow Management

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  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
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  • Campaign Segmentation
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Multi-Channel Marketing
  • Publishing Options
  • Real Time Analytics
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Social Media Integration
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Widgets

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing Managment
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Geotargeting
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Mobile Retargeting
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Real Time Analytics
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Social Advertising
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Commenting / Notes
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Visualization
  • Drag & Drop
  • Engagement Analytics
  • Filtering
  • Image Library
  • Keyword Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Post Scheduling
  • Real Time Analytics
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
  • Activity Tracking
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  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Commenting / Notes
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Analytics
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
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  • Third Party Integrations
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  • Visual Analytics
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  • Customizable Branding
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  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Drag & Drop
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Engagement Analytics
  • Feedback Management
  • Mobile Survey
  • Multi-Channel Distribution
  • Multi-Language
  • Offline Response Collection
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Search/Filter
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visual Analytics

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Mailchimp Alternatives

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Mailchimp Reviews

Read all reviews

Overall rating

4,5/5

Average score

Ease of Use 4,4
Customer Service 4,2
Features 4,4
Value for Money 4,4

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Share your experiences with other software buyers.

Write a Review!
Geoff B.
VP Marketing
Financial Services, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019/12/10

"Easy to get started, still needs some additional features"

Comments: I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Pros: I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Cons: I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

  • Reviewer Source 
  • Reviewed on 2019/12/10
Joshua G.
Manager: Crisis Services
Nonprofit Organization Management, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2021/02/17

"Newsletters Made Easy"

Comments: Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

Pros: I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent. Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

Cons: While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp. Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

  • Reviewer Source 
  • Reviewed on 2021/02/17
Ben marcoux (.
Manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    2 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 2021/03/02

"Why I Don't Use Mailchimp"

Comments: I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

Pros: MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons: MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

  • Reviewer Source 
  • Reviewed on 2021/03/02
Melissa S.
Marketing Manager
Nonprofit Organization Management, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021/01/30

"Great for Beginners"

Comments: Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more of the features as we learn how to use them and as our organization grows. I regularly recommend mailchimp to others.

Pros: We started using Mailchimp for our non profit so we could move from text only emails to pretty designed emails. I love the Mailchimp email templates and we were able to personalize it to reflect the branding of our organization. To be honest we only use a small part of what Mailchimp is actually capable of. Every few months as we have time to investigate we test out new features. Many areas that scared us at first (A/B testing, segmentation, etc.) were actually very easy to implement and the basic instructions provided by Mailchimp were all I needed. If I wanted more information, I found that the internet was full of great video tutorials as well.

Cons: I don't love the reporting....but I have't taken time to see if there are better ways to customize our reporting either. So that might be user problems. I also wish it was easier to adjust the template areas from 1 to 2 or 3 columns without needing to create a whole new template.

  • Reviewer Source 
  • Reviewed on 2021/01/30
Curt C.
CEO
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021/02/23

"Robust Email Marketing that Stays Ahead of the Curve"

Comments: As a startup marketing agency, we’ve used Mailchimp for many years. Unlike most other platforms, Mailchimp has evolved at a steady pace and stayed ahead of our needs each step of the way...not just maintaining the status quo like most other email marketing platforms in this tired space.

Pros: Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others.

Cons: The thing we like the least? Small issues like the inability to see Segment sizes in an overview/list view (instead of how it is currently, requiring one to click into each segment).

  • Reviewer Source 
  • Reviewed on 2021/02/23