18 years helping South African businesses
choose better software
Mailchimp
What Is Mailchimp?
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.
Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.
Who Uses Mailchimp?
Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.
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Reviews of Mailchimp
One of the best email marketing tool
Comments: My overall experience with this product is it offers a solid and User-Friendly experience, especially for a small to medium sized businesses.
Pros:
Mailchimp stands out for its user-friendly interfaces, Making it easy for both beginners and advanced users to create, send and analyze email campaigns.
Cons:
One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows. Also, it harder to gain deep insights into user behavior and campaign performance.
Alternatives Considered:
Easy to use and often recommended
Comments: I've been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.
Pros:
Mailchimp is easy to use and set up. They also make it easy to customize your branding, I don't often find this on other email platforms.
Cons:
It seems better suited for e-commerce than for newsletters, which is a shame because newsletters could be a lot more attractive and engaging with Mailchimp's branding features.
Alternatives Considered:
A classic!
Comments: We are doing good with Mailchimp, proof is we came back after leaving.
Pros:
- The software is intuitive and userfriendly - Reports are useful and clear - A lots of options regardind audiences
Cons:
- Templates are not that flexible - It's not THAT mobile device responsive - It is kinda pricy for what you get
Alternatives Considered:
Full-featured email, landing pages, groups and automations
Comments: As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.
Pros:
It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.
Cons:
Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.
Alternatives Considered:
Easy and quick to create basic email marketing.
Comments: Easy and quick to create basic email marketing.
Pros:
Easy and quick to create email marketing.
Cons:
It felt like the platform wasn’t as up to date with new features.
