15 years helping South African businesses
choose better software

What Is Mailchimp?

Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations

Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns

Who Uses Mailchimp?

Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective multichannel marketing campaigns - all from one place.

Mailchimp Software - Mailchimp is #1 email marketing and automations brand
Mailchimp Software - Our Creative Assistant gets to know your brand and then creates designs for you instantly with the power of AI, helping you get more attention and traffic.
Mailchimp Software - Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.
Mailchimp Software - Schedule, manage and measure campaigns in one easy-to-use calendar.
Mailchimp Software - 60+ Pre-built journeys to find and welcome new contacts, nurture leads, re-engage and manage contacts and recover abandoned carts

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Reviews of Mailchimp

Average score

Overall
4,5
Ease of Use
4,4
Customer Service
4,2
Features
4,4
Value for Money
4,4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1 000
  • >1 001
Verified Reviewer
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp made email marketing a breeze

5,0 2 months ago

Pros:

Mailchimp was leading the way in drag and drop email design user interface, when other alternatives were still clunky and hard to use. This made using Mailchimp a breeze to create beautiful emails and campaigns. They continue to improve the email design editor and have stayed ahead of the competition.

Cons:

The flow automations tool wasn't originally as advanced as other competitors, however they have overcome that with all of their recent improvements to the automation capabilities and user interface.

Jo-Ann
owner in UK
Retail, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Important for email marketing

3,0 last month New

Comments: I briefly used Mailchimp before moving onto another email marketing system. This is because I found Mailchimp unintuitive and difficult to navigate as someone who had not used an email marketing software before. Mailchimp was recommended to me as a powerful and inexpensive solution for managing and growing my emailing lists, and I believe it would be an excellent tool for more savvy users than myself. The software I use now was so easy to set up and integrate with my Shopify store so I personally would not go back to using Mailchimp.

Pros:

Powerful tool if you know how to use it.

Cons:

Difficult to set up, I found it unintuitive and hard to navigate.

Alli
Alli
Owner in UK
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for startups, but design functionality can be limiting

5,0 3 months ago

Comments: I highly recommend Mailchimp to entrepeneurs, startups, or people just starting out with email marketing. Along the road you will likely want to migrate to a different system, but this is a great one to get started with, accessible, affordable and easy to pick up, which can't be said for a lot of marketing tools out there.

Pros:

I've used Mailchimp for almost a decade, across multiple businesses and sectors. It couldn't be easier to get started with, so it's excellent for marketing teams who don't have a dedicated CRM or email marketing expert. You can easily create and edit templates which streamline your workflow and allows you to concentrate on content, rather than coding or creating mobile optimised designs.

Cons:

Because it's automatically mobile optimised, there are a lot of limitations when it comes to design functionality. You have to adapt your idea of a layout to the Mailchimp platform - it's too complex to try to start editing the code and creating your own layouts, which are easily broken or become truncated in popular email clients. Generally this isn't a problem though unless you have a particularly picky client. I'm also not a huge fan of the CRM functionality, it's fine if you have a small database or minimal data work to do, but it's difficult to manage a large database (although you could easily integrate Mailchimp with other database management software if your budget allowed). I also had issues in the past with spam signups which weren't automatically flagged, making database management very manual.

Marcel
Head of Marketing in Spain
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use and friendly for every type of user

4,0 2 months ago

Comments: Without Mailchimp we would not be able to reach as many people with our e-mail marketing.

Pros:

You can create a campaign that looks professional with the drag and drop function. Your contacts are in one place and you can track who opened it.

Cons:

We don't have any cons, it's been developed really well, you can even implement HTML.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

It is a very good tool to get started in the world of email marketing.

4,0 2 months ago New

Comments: Overall it is a good experience, in fact, I have recommended it for clients starting out in email marketing.

Pros:

You can manage the whole marketing process in a solid way, with many functionalities. They have very well detailed guides about all the tools, functionalities and actions of each element.

Cons:

Sometimes sending automated emails can be a bit slow compared to other tools.