---
description: Learn more about Hay price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hay Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Support Software](/directory/32315/customer-support/software) > [Hay](/software/1094617/Hay)

# Hay

Canonical: https://www.capterra.co.za/software/1094617/Hay

> Hay.chat is open-source customer support automation software that handles refunds, order updates, password resets, and other actions.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Hay?

Hay is designed for e-commerce platforms, customer support teams, CRM users, payment processors, and businesses seeking open-source AI automation for customer service.

## About the vendor

- **Company**: Hay Labs

## Commercial Context

- **Starting Price**: US$55,00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Hay uses flat-rate monthly pricing with included resolutions. Every plan comes with a set number of resolutions per month, and you only pay overage if you go beyond that. No per-seat charges, no per-agent fees. Every plan includes all platform integrations, audit trails, and automated quality assurance.

What counts as a resolution?
A resolution is a completed support interaction where Hay handles and closes a ticket. That includes things like order tracking, processing a refund, resetting a password, updating a shipping address, or cancelling a subscription. If Hay resolves it without needing a human, it counts as one resolution. Conversations that get handed off to a human agent don't count toward your resolution total.

Solo ($55/month)
500 resolutions included. $0.27 per additional resolution. Built for small stores or teams just getting started with AI support. Includes all core features and email support.

Starter ($149/month)
2,000 resolutions included. $0.22 per additional resolution. Designed for growing teams handling 1,000 to 5,000 tickets per month. Includes all core features and priority support.

Growth ($799/month)
20,000 resolutions included. $0.16 per additional resolution. For established teams with high ticket volume. Includes all core features and priority support.

How overage works:
If you go past your included resolutions in a given month, each additional resolution is charged at your plan's overage rate. You'll get a notification when you're approaching your limit, so there are no surprises. You can also upgrade mid-cycle, and we'll prorate the difference.

You can upgrade or downgrade at any time. Changes take effect immediately.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Turkish, Ukrainian
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Knowledge Base Management
- Multi-Channel Communication
- Queue Management
- Reporting/Analytics

## Integrations (6 total)

- HubSpot CRM
- Shopify
- Stripe
- WhatsApp
- WooCommerce
- Zendesk Suite

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Customer Support Software](https://www.capterra.co.za/directory/32315/customer-support/software)

## Related Categories

- [Customer Support Software](https://www.capterra.co.za/directory/32315/customer-support/software)
- [Customer Service Software](https://www.capterra.co.za/directory/22/customer-service/software)

## Alternatives

1. [Zoho Desk](https://www.capterra.co.za/software/169505/zoho-desk) — 4.5/5 (2212 reviews)
2. [Freshdesk](https://www.capterra.co.za/software/124981/freshdesk) — 4.5/5 (3412 reviews)
3. [Zendesk Suite](https://www.capterra.co.za/software/164283/zendesk) — 4.4/5 (4077 reviews)
4. [LiveAgent](https://www.capterra.co.za/software/102188/liveagent) — 4.7/5 (1760 reviews)
5. [Intercom](https://www.capterra.co.za/software/134347/intercom) — 4.5/5 (1132 reviews)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1094617/Hay)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10039981/Hay/> |
| en-AE | <https://www.capterra.ae/software/1094617/Hay> |
| en-AU | <https://www.capterra.com.au/software/1094617/Hay> |
| en-CA | <https://www.capterra.ca/software/1094617/Hay> |
| en-GB | <https://www.capterra.co.uk/software/1094617/Hay> |
| en-IE | <https://www.capterra.ie/software/1094617/Hay> |
| en-IL | <https://www.capterra.co.il/software/1094617/Hay> |
| en-IN | <https://www.capterra.in/software/1094617/Hay> |
| en-NZ | <https://www.capterra.co.nz/software/1094617/Hay> |
| en-SG | <https://www.capterra.com.sg/software/1094617/Hay> |
| en-ZA | <https://www.capterra.co.za/software/1094617/Hay> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra South Africa helps find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.co.za","url":"https://www.capterra.co.za/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.za/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Hay","description":"Hay.chat is open-source customer support automation software that performs tasks like processing refunds, updating orders, and resetting passwords without redirecting to FAQs or human agents. \n\nIt integrates with e-commerce platforms, CRMs, and payment providers to complete actions within the same conversation by accessing live data. \n\nOperations such as canceling subscriptions, checking order status, and updating shipping addresses are handled seamlessly. Configured using plain language instead of flowcharts, Hay.chat allows support playbooks and policies to be uploaded for training. \n\nTesting mode enables review and correction of responses before deployment. Each decision is logged with reasoning chains, detailing the information checked and response logic. The platform integrates with helpdesk systems, CRMs, and payment processors, operating across multiple communication channels with unified routing. \nHosted in Europe for compliance, it supports AI models from OpenAI and Anthropic.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3eb9930b-89f4-4fd0-8d3d-f27a3a844235.png","url":"https://www.capterra.co.za/software/1094617/Hay","@id":"https://www.capterra.co.za/software/1094617/Hay#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"offers":{"price":"55","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.za/software/1094617/Hay#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Hay?","@type":"Question","acceptedAnswer":{"text":"Hay.chat is open-source customer support automation software that performs tasks like processing refunds, updating orders, and resetting passwords without redirecting to FAQs or human agents. It integrates with e-commerce platforms, CRMs, and payment providers to complete actions within the same conversation by accessing live data. Operations such as canceling subscriptions, checking order status, and updating shipping addresses are handled seamlessly. Configured using plain language instead of flowcharts, Hay.chat allows support playbooks and policies to be uploaded for training. Testing mode enables review and correction of responses before deployment. Each decision is logged with reasoning chains, detailing the information checked and response logic. The platform integrates with helpdesk systems, CRMs, and payment processors, operating across multiple communication channels with unified routing. Hosted in Europe for compliance, it supports AI models from OpenAI and Anthropic.","@type":"Answer"}},{"name":"Who Uses Hay?","@type":"Question","acceptedAnswer":{"text":"Hay is designed for e-commerce platforms, customer support teams, CRM users, payment processors, and businesses seeking open-source AI automation for customer service.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.za/software/1094617/Hay#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Support Software","position":2,"item":"/directory/32315/customer-support/software","@type":"ListItem"},{"name":"Hay","position":3,"item":"/software/1094617/Hay","@type":"ListItem"}]}]}
</script>