---
description: Learn more about Odins price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Odins Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Odins](/software/1083665/Odins)

# Odins

Canonical: https://www.capterra.co.za/software/1083665/Odins

> Marketing investment platform: find the right marketing budget and allocate it across channels. Bayesian MMM, fully managed by Odins.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Odins?

Marketing leaders and CFOs at companies with significant marketing budgets across several channels, online and offline, who need to plan and defend spend in numbers finance recognises.

## About the vendor

- **Company**: Odins.ai

## Commercial Context

- **Starting Price**: US$3 000,00
- **Pricing model**: Flat Rate
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Campaign Tracking
- Conversion Tracking
- Dashboard
- Data Visualization
- KPI Monitoring
- Multi-Channel Attribution
- Performance Metrics
- ROI Tracking

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Marketing Analytics Software](https://www.capterra.co.za/directory/31018/marketing-analytics/software)

## Alternatives

1. [Google Analytics 360](https://www.capterra.co.za/software/177042/google-analytics) — 4.7/5 (8101 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.za/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews)
3. [Jungle Scout](https://www.capterra.co.za/software/210662/jungle-scout) — 4.7/5 (285 reviews)
4. [Zoho Social](https://www.capterra.co.za/software/159351/zoho-social) — 4.7/5 (3480 reviews)
5. [Reportei](https://www.capterra.co.za/software/180418/reportei) — 4.7/5 (241 reviews)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1083665/Odins)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10035132/Odins/> |
| en-AE | <https://www.capterra.ae/software/1083665/Odins> |
| en-AU | <https://www.capterra.com.au/software/1083665/Odins> |
| en-CA | <https://www.capterra.ca/software/1083665/Odins> |
| en-GB | <https://www.capterra.co.uk/software/1083665/Odins> |
| en-IE | <https://www.capterra.ie/software/1083665/Odins> |
| en-IL | <https://www.capterra.co.il/software/1083665/Odins> |
| en-IN | <https://www.capterra.in/software/1083665/Odins> |
| en-NZ | <https://www.capterra.co.nz/software/1083665/Odins> |
| en-SG | <https://www.capterra.com.sg/software/1083665/Odins> |
| en-ZA | <https://www.capterra.co.za/software/1083665/Odins> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra South Africa helps find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.co.za","url":"https://www.capterra.co.za/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.za/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Odins","description":"Odins.ai is a marketing investment platform that helps companies find the right marketing budget and allocate it across channels for maximum return. The platform integrates all marketing data, digital and offline, including TV, radio, print and influencer, and uses Bayesian marketing mix models to quantify the real relationship between spend and business results. Odins delivers specific monthly recommendations: where to invest more, where to pull back, and what to test when the data is uncertain. Scenario planning shows the expected sales impact of a budget change before it is committed, with confidence ranges. The platform is fully managed: the Odins team handles the integrations, builds and maintains the models, and reviews every recommendation before delivery, so no in-house data science team is needed. Results are tailored to each audience, from board-level budget scenarios to channel-level plans. Odins.ai is used by companies in retail, e-commerce and finance across the Nordics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ef637191-32d8-4a83-9237-3c5940b71a15.jpeg","url":"https://www.capterra.co.za/software/1083665/Odins","@id":"https://www.capterra.co.za/software/1083665/Odins#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"offers":{"price":"3000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.za/software/1083665/Odins#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Odins?","@type":"Question","acceptedAnswer":{"text":"Odins.ai is a marketing investment platform that helps companies find the right marketing budget and allocate it across channels for maximum return. The platform integrates all marketing data, digital and offline, including TV, radio, print and influencer, and uses Bayesian marketing mix models to quantify the real relationship between spend and business results. Odins delivers specific monthly recommendations: where to invest more, where to pull back, and what to test when the data is uncertain. Scenario planning shows the expected sales impact of a budget change before it is committed, with confidence ranges. The platform is fully managed: the Odins team handles the integrations, builds and maintains the models, and reviews every recommendation before delivery, so no in-house data science team is needed. Results are tailored to each audience, from board-level budget scenarios to channel-level plans. Odins.ai is used by companies in retail, e-commerce and finance across the Nordics.","@type":"Answer"}},{"name":"Who Uses Odins?","@type":"Question","acceptedAnswer":{"text":"Marketing leaders and CFOs at companies with significant marketing budgets across several channels, online and offline, who need to plan and defend spend in numbers finance recognises.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.za/software/1083665/Odins#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Odins","position":3,"item":"/software/1083665/Odins","@type":"ListItem"}]}]}
</script>
