---
description: Learn more about Masha price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Masha Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/31121/ad-server/software) > [Masha](/software/1082279/Masha)

# Masha

Canonical: https://www.capterra.co.za/software/1082279/Masha

> Self-serve programmatic CTV advertising platform
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Masha?

Primary markets/regions: Mexico (primary), plus Colombia, Brazil, Spain, US, and 25+ countries overall

## About the vendor

- **Company**: Masha Holding

## Commercial Context

- **Starting Price**: US$0,01
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Masha uses usage-based CPM pricing — you only pay for the ad impressions you actually deliver, with no monthly subscription or platform fee. There's a minimum investment of $100 USD (or local currency equivalent) to launch a campaign. Advertisers set their own budget and CPM bids, with full visibility into spend and performance in real time. This makes Masha accessible to both small brands testing CTV for the first time and larger agencies managing multi-market campaigns across Latin America.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: Brazilian Portuguese, English, Portuguese, Spanish
- **Available Countries**: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, France, French Guiana, Germany, Gibraltar, Guatemala, Honduras, Italy, Mexico, Netherlands, Nicaragua and 8 more

## Features

- Ad Inventory Management
- Ad Optimization
- Ad Unit Creation
- Advertising Management
- Audience Targeting
- Campaign Management
- Conversion Tracking
- Multi-Channel Marketing

## Integrations (9 total)

- API
- Anthropic SDK
- Google Ad Manager
- Google Ad Manager 360 (GAM360)
- Google Ads
- Google Analytics
- Google Analytics 360
- Openai
- mcp-ads

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Ad Server Software](https://www.capterra.co.za/directory/31121/ad-server/software)

## Related Categories

- [Ad Server Software](https://www.capterra.co.za/directory/31121/ad-server/software)
- [Demand Side Platforms](https://www.capterra.co.za/directory/32756/demand-side-platform-%28dsp%29/software)

## Alternatives

1. [GroundTruth](https://www.capterra.co.za/software/177731/groundtruth) — 4.6/5 (22 reviews)
2. [AdButler](https://www.capterra.co.za/software/93247/ad-butler) — 4.5/5 (49 reviews)
3. [Genius Monkey](https://www.capterra.co.za/software/1016288/genius-monkey) — 5.0/5 (12 reviews)
4. [Match2One](https://www.capterra.co.za/software/177685/match2one) — 4.2/5 (6 reviews)
5. [Readpeak](https://www.capterra.co.za/software/1040246/readpeak) — 5.0/5 (1 reviews)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1082279/Masha)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10034178/Masha/> |
| en-AE | <https://www.capterra.ae/software/1082279/Masha> |
| en-AU | <https://www.capterra.com.au/software/1082279/Masha> |
| en-CA | <https://www.capterra.ca/software/1082279/Masha> |
| en-GB | <https://www.capterra.co.uk/software/1082279/Masha> |
| en-IE | <https://www.capterra.ie/software/1082279/Masha> |
| en-IL | <https://www.capterra.co.il/software/1082279/Masha> |
| en-IN | <https://www.capterra.in/software/1082279/Masha> |
| en-NZ | <https://www.capterra.co.nz/software/1082279/Masha> |
| en-SG | <https://www.capterra.com.sg/software/1082279/Masha> |
| en-ZA | <https://www.capterra.co.za/software/1082279/Masha> |

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