---
description: Learn more about Central price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Central Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Virtual Assistant Tools](/directory/33535/virtual-assistant/software) > [Central](/software/1078844/Central)

# Central

Canonical: https://www.capterra.co.za/software/1078844/Central

> Central is an AI receptionist software that handles calls, schedules appointments, and gathers lead info for businesses.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Central?

Central is used by medical practices, law firms, financial services, home service providers, restaurants, retail stores, and busy businesses with inbound calls.

## About the vendor

- **Company**: Wing Assistant
- **Founded**: 2018

## Commercial Context

- **Starting Price**: US$79,00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Free trial available, save with annual plans\!
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Germany, Ireland, Kenya, New Zealand, Nigeria, South Africa, United Kingdom, United States

## Features

- AI/Machine Learning
- Business Process Automation
- Chatbot
- Interaction Tracking
- Lead Capture
- Lead Generation
- Lead Qualification
- Natural Language Processing
- Personalization

## Integrations (10 total)

- Facebook Business Suite
- Housecall Pro
- HubSpot CRM
- Instagram
- Pipedrive
- Slack
- Stripe
- WhatsApp
- WooCommerce
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Virtual Assistant Tools](https://www.capterra.co.za/directory/33535/virtual-assistant/software)

## Related Categories

- [Virtual Assistant Tools](https://www.capterra.co.za/directory/33535/virtual-assistant/software)
- [Lead Management Software](https://www.capterra.co.za/directory/30017/lead-management/software)
- [Appointment Scheduling Software](https://www.capterra.co.za/directory/30757/appointment-scheduling/software)

## Alternatives

1. [Calendly](https://www.capterra.co.za/software/148036/calendly) — 4.7/5 (4084 reviews)
2. [Google Calendar](https://www.capterra.co.za/software/213340/google-calendar) — 4.8/5 (4024 reviews)
3. [Goldie](https://www.capterra.co.za/software/1036086/goldie) — 4.8/5 (1129 reviews)
4. [Doctoralia for Specialists](https://www.capterra.co.za/software/1031131/doctoralia-pro) — 4.7/5 (409 reviews)
5. [Jobber](https://www.capterra.co.za/software/127994/jobber) — 4.6/5 (1420 reviews)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1078844/Central)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1078844/Central> |
| de-AT | <https://www.capterra.at/software/1078844/Central> |
| de-CH | <https://www.capterra.ch/software/1078844/Central> |
| en | <https://www.capterra.com/p/10032252/Central/> |
| en-AE | <https://www.capterra.ae/software/1078844/Central> |
| en-AU | <https://www.capterra.com.au/software/1078844/Central> |
| en-CA | <https://www.capterra.ca/software/1078844/Central> |
| en-GB | <https://www.capterra.co.uk/software/1078844/Central> |
| en-IE | <https://www.capterra.ie/software/1078844/Central> |
| en-IL | <https://www.capterra.co.il/software/1078844/Central> |
| en-IN | <https://www.capterra.in/software/1078844/Central> |
| en-NZ | <https://www.capterra.co.nz/software/1078844/Central> |
| en-SG | <https://www.capterra.com.sg/software/1078844/Central> |
| en-ZA | <https://www.capterra.co.za/software/1078844/Central> |
| fr | <https://www.capterra.fr/software/1078844/Central> |
| fr-BE | <https://fr.capterra.be/software/1078844/Central> |
| fr-CA | <https://fr.capterra.ca/software/1078844/Central> |
| fr-LU | <https://www.capterra.lu/software/1078844/Central> |

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