17 years helping South African businesses
choose better software

What Is Master Metrics?

Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies.

Top features:
-Overview Table: See at a glance what needs your immediate attention with our Overview Table:
All your client's ad network data together with custom fields such as budget, goals, analyst and so forth.

-Dashboards:
Create dashboards with one click using 10+ data sources
-Marketing Alerts: Control the daily spend needed to reach your monthly budget. Get notified every time you are above or below a specific percentage of your daily budget
• Use Alerts to get notified every time a specific metric is over a determined value
• Receive alerts in your email inbox, Slack channel or in your favorite project management tool (Click Up, Asana, Monday)

-Google Sheets: Extracts and merge data from different marketing sources into Google Sheets. Schedule data exports and automatically update your Ad Data in Google Sheets

Who Uses Master Metrics?

Designed for all-size businesses, this data analysis solution helps agencies and marketing teams schedule data exports, automate marketing dashboards and set up budget and goal alerts in a few clicks.

Master Metrics Software - Marketing dashboards with one click using 10+ data sources. Top sources: Google Ads, GA4, Meta Ads, Ln Ads, TikTok Ads, Facebook & Instagram Insights, Hubspot, Close.io and much more. Include blended data in your reports.
Master Metrics Software - See at a glance what needs your immediate attention with our Overview Table:
→ Customize your table and choose the data you want to bring from all Ad Networks 
→ Add your own data to the table.
→Group your table by Customer or by Campaign
Master Metrics Software - Use Alerts to get notified every time a specific metric is over/under a determined value.
Control the daily spend needed to reach your monthly budget. Control campaign goals.
Receive alerts in your email, Slack, Click Up, Asana, or Monday
Master Metrics Software - Extracts and merge data from different marketing sources into Google Sheets. 
Schedule data exports and automatically update your Ad Data in Google Sheets.
Monthly, weekly and daily schedules are available in all plans.
Master Metrics Software - Dashboard Set Up. Create dashboards using our templates, clone an existing dashboard or start from scratch.

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Reviews of Master Metrics

Average score

Overall
4.9
Ease of Use
4.8
Customer Service
4.9
Features
4.9
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
91%
4
9%
Francisco
Owner - Marketing Director in Argentina
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Transformative Tool for Centralized Metrics and Process Optimization

5.0 2 months ago New

Comments: We've been using this software for over a year now, and it has completely transformed how we work. It helped us optimize our internal processes and eliminated a lot of repetitive tasks. Once everything was set up, the time we've saved is remarkable. The efficiency boost we’ve experienced is truly invaluable!

Pros:

We replaced multiple solutions with just one software. It allowed us to centralize metrics for all our clients and platforms.

Cons:

The implementation curve takes time, but the support team is always available and proactive in assisting throughout the process.

Tomas
Director in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Good Software to Media Buyers

5.0 2 months ago New

Comments: Excelent customer experience and onboarding

Pros:

Good alerts and sheets automation to save a lot of manual work

Cons:

Reports to clients are good, but they need a little improvement on the design

Master Metrics Response

2 months ago

Hi Tomás! We are working to improve our design as soon as possible. Thanks for your feedback!

Luciano
Director in Argentina
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

MasterMetrics is the core of our Paid Media team

5.0 3 months ago

Comments: It is great to have metrics from different platforms such as Google Ads, Meta Ads, TikTok Ads and Google Analytics, all in one place. It let our analysts and leaders know how their clients are performing to focus on the ones that really needs it.

Pros:

It is a software specialized in Paid Media & performance marketing agencies. It is ideal for our team that handles 40 clients to supervise invedtement & results.

Cons:

We are working with them to cross the metrics with our own data, to have all the information in only one tool.

Jonatan
Head of Operation in Spain
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

All the information in one place

5.0 3 months ago

Comments: I have been using MasterMetrics for my agency for over a year. At first, we only used the connections with Google, Meta, and LinkedIn. Then we started integrating that information with the data from our CRMs to understand the true costs per sale. This was a game-changer for us in terms of optimizing our marketing investments.

Pros:

The ability to integrate data from Google, Meta, TikTok, and LinkedIn into a single platform. It also allows you to consolidate that data with the information from your CRM

Cons:

The visual aspect is not the most remarkable, but it allows you to send the information to a Google Sheet to work on the visualization from another platform

Emelia
Gerente in Panama
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Excelente herramienta, recomendado.

5.0 2 months ago New

Comments: Master metric llego a ser una solución de medición cuando ni siquiera sabíamos que necesitábamos algo así, supero por mucho, nuestras expectativas

Pros:

Lo que más nos gusta es su simpleza, super amigable y fácil de usar. Sin restarle capacidad de contenido, información relevante y recursos valiosos para manejo de data

Cons:

Si bien no todo es perfecto, por ahora no tengo nada que decir sobre lo que menos me gusto.

Enderson
Marketing in Argentina
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Me gusta la herramienta, la atención rápida a las consultas. Las mejoras que se van haciendo día a día.

5.0 2 months ago New

Comments: Rápida, ágil, intuitiva y además super digerible para presentar métricas.

Pros:

Fácil y rápido de configurar. Además que los clientes entienden super rápido el funcionamiento.

Cons:

Que no se pueda visualizar bien en dispositivos móbiles.

Tatiana
Directora in Colombia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Más simple y mejor de lo que pensé

5.0 2 months ago New

Comments: La experiencia ha sido muy buena. [contenido sensible oculto] está ahorrando tiempo y nos permitirá vernos más robustos ante nuestros clientes.

Pros:

La curva de aprendizaje es rápida y el soporte es excelente.

Cons:

Aún no la exploro tanto, pronto lo sabré.

Juan
Juan
CO Founder at We Management in Argentina
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Muy buena app para llevar las campañas de tus clientes en un mismo lugar

5.0 2 months ago New

Comments: Es fácil de usar y tienen buen soporte, estan muy atentos a las consultas.

Pros:

Alertas y custom dashboards además de que es fácil de usar y tienen buen soporte

Cons:

Ningúna, cuenta con todas las funcionalidades que necesito

Giuliano
COO in Argentina
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

La plataforma que cualquier agencia debería tener para hacer bien su trabajo.

5.0 3 months ago

Comments: Excelente, nos permitió tener un control general por parte de los líderes con las campañas de cada uno de nuestros clientes. El equipo de soporte es muy rápido y ágil para resolver problemas o dudas.

Pros:

Mastermetrics se ha vuelto una herramienta fundamental para nuestra agencia ya que nos permite tener una visión general del cumplimiento de objetivos y control de gastos de nuestros ads y además lanzar alertas cuando algún costo de campañas aumenta.

Cons:

Ninguna. Es una herramienta muy robusta y útil para cualquier agencia.

Erwin
Director de Medios Digitales e Innovación in Bolivia
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Maravillosa Herramienta.

5.0 last month New

Comments: Muy buena una herramienta que me ha simplificado el trabajo a nivel de reportes.

Pros:

Me gusta que puedo centralizar todo en una sola herramienta es decir tengo los datos de Meta, Google, Linkedin en un solo clic y al alcance, además puedo compartirlo a mis clientes para que hagan seguimiento de sus métricas alcanzadas

Cons:

Creo que ninguna real, cuando encontré algo lo trabajaron y mejoraron

Giovanni
Manging partner in Argentina
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Gio - Social Gorillas

4.0 3 months ago

Comments: El principio dificil de entender la ingerfaz. Podrian ponerle nombre a la izq los iconos. Despues impecable todo.

Pros:

Lo que mas me gusto de MM es la visualizacion de la informacion en los dashboards.

Cons:

Que no se puedean editar las ventanas de tiempo en el Public Link (cuando lo usa el cliente)

Master Metrics Response

3 months ago

Thanks Gio! Time window can be edited when using public link. There's a checkbox that enables this alternative. We will be working on improving this UX. Thanks for your feedback