---
description: Learn more about Fullpath price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullpath Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms](/directory/31334/customer-data-platform/software) > [Fullpath](/software/1053352/fullpath)

# Fullpath

Canonical: https://www.capterra.co.za/software/1053352/fullpath

> Cloud-based customer data platform for car dealerships that unifies shopper data and automates marketing, advertising, sales, and lead.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Fullpath?

Small to large franchised car dealerships and multi-rooftop automotive dealership groups, including those representing OEM brands such as GM, Toyota, Honda, Hyundai, and Subaru.

## About the vendor

- **Company**: Fullpath

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Spanish
- **Available Countries**: United States

## Features

- Customer Segmentation
- Personalization

## Integrations (13 total)

- Automotive Retail Cloud (ARC)
- CDK CRM
- CarNow
- Connect CRM
- Dealer Inspire
- Dealer.com
- DriveCentric
- Dynamic Product Options for Magento 2
- Google Analytics
- ProMax Unlimited
- Renolds and Reynolds
- Seceon aiSecurity Score 360
- Xtime

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Data Platforms](https://www.capterra.co.za/directory/31334/customer-data-platform/software)

## Related Categories

- [Customer Data Platforms](https://www.capterra.co.za/directory/31334/customer-data-platform/software)
- [Sales Enablement Software](https://www.capterra.co.za/directory/30798/sales-enablement/software)
- [AI Marketing Tools](https://www.capterra.co.za/directory/34136/ai-marketing-tools/software)
- [Customer Communications Management Software](https://www.capterra.co.za/directory/31002/customer-communications-management/software)
- [SMS Marketing Software](https://www.capterra.co.za/directory/30842/sms-marketing/software)

## Alternatives

1. [Brevo Marketing Platform](https://www.capterra.co.za/software/132996/brevo) — 4.6/5 (3521 reviews)
2. [Pipedrive](https://www.capterra.co.za/software/132666/pipedrive) — 4.5/5 (3062 reviews)
3. [Omnisend](https://www.capterra.co.za/software/153508/omnisend) — 4.7/5 (837 reviews)
4. [Klaviyo](https://www.capterra.co.za/software/156699/klaviyo) — 4.6/5 (539 reviews)
5. [Salesforce Marketing Cloud](https://www.capterra.co.za/software/7723/salesforce-marketing-cloud) — 4.2/5 (531 reviews)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1053352/fullpath)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10012456/Fullpath/> |
| en-AE | <https://www.capterra.ae/software/1053352/fullpath> |
| en-AU | <https://www.capterra.com.au/software/1053352/fullpath> |
| en-CA | <https://www.capterra.ca/software/1053352/fullpath> |
| en-GB | <https://www.capterra.co.uk/software/1053352/fullpath> |
| en-IE | <https://www.capterra.ie/software/1053352/fullpath> |
| en-IL | <https://www.capterra.co.il/software/1053352/fullpath> |
| en-IN | <https://www.capterra.in/software/1053352/fullpath> |
| en-NZ | <https://www.capterra.co.nz/software/1053352/fullpath> |
| en-SG | <https://www.capterra.com.sg/software/1053352/fullpath> |
| en-ZA | <https://www.capterra.co.za/software/1053352/fullpath> |

-----

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