---
description: Learn more about Primo price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Primo Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Salon Software](/directory/30028/salon/software) > [Primo](/software/1032941/primo)

# Primo

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> Salon management software that helps access statistics, manage subscriptions and reservations, send appointment reminders, and more.
> 
> Verdict: Rated **4.9/5** by 57 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Primo?

Designed for beauty centers, spas, and hairdressers, the cloud-based salon management software helps manage and schedule appointments, send personalized messages, and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 57 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Primo
- **Founded**: 2000

## Commercial Context

- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Please contact Primo directly for pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, Italian
- **Available Countries**: Italy, Spain, Switzerland

## Features

- Appointment Management
- Appointment Scheduling
- Billing & Invoicing
- Calendar Management
- Calendar Sync
- Client Management
- Confirmations/Reminders
- Customer Database
- Customizable Branding
- Email Marketing
- Employee Management
- For Barbershops
- For Salons and Spas
- Gift Card Management
- Inventory Management
- Loyalty Program
- Multi-Location
- Online Booking
- Point of Sale (POS)
- Recurring Appointments
- Reminders
- Staff Management
- Website Integration

## Integrations (4 total)

- HubSpot CRM
- HubSpot Marketing Hub
- Wati
- WhatsApp

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Salon Software](https://www.capterra.co.za/directory/30028/salon/software)

## Related Categories

- [Salon Software](https://www.capterra.co.za/directory/30028/salon/software)
- [Spa Software](https://www.capterra.co.za/directory/30782/spa/software)
- [Barbershop Software](https://www.capterra.co.za/directory/31458/barbershop/software)
- [Massage Therapy Software](https://www.capterra.co.za/directory/30919/massage-therapy/software)

## Alternatives

1. [Mangomint](https://www.capterra.co.za/software/187593/mangomint) — 4.9/5 (300 reviews)
2. [ZENOTI](https://www.capterra.co.za/software/131057/zenoti) — 4.4/5 (1250 reviews)
3. [Meevo](https://www.capterra.co.za/software/172058/meevo-2) — 4.4/5 (276 reviews)
4. [GlossGenius](https://www.capterra.co.za/software/174830/glossgenius) — 4.8/5 (348 reviews)
5. [Boulevard](https://www.capterra.co.za/software/180087/boulevard) — 4.6/5 (364 reviews)

## Reviews

### "Ottimo rapporto qualità prezzo" — 5.0/5

> **Valentina** | *14 February 2024* | Cosmetics | Recommendation rating: 8.0/10
> 
> **Pros**: Facile, intuitivo, veloce, servizio clienti ottimo...cosa chiedere di più??? Lo consiglio a tutti.
> 
> **Cons**: Se proprio vogliamo trovarli un difetto Grafica un po' basica.
> 
> Ottima, venivo da un altro gestionale ed ero molto delusa, ma con primo mi sono ricreduta .

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### "Finalmente serietà" — 5.0/5

> **Doriana** | *29 February 2024* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: Il prezzo è più basso del valore  e la facilità di utilizzo
> 
> **Cons**: Al momento sempre soddisfatta non mi hanno mai deluso
> 
> Erano anni che cercavo qualcosa di semplice funzionale  ed economico  
L ho trovato\!\!\!\!

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### "Semplice e intuitivo" — 5.0/5

> **Mirko** | *01 March 2023* | Individual & Family Services | Recommendation rating: 8.0/10
> 
> **Pros**: Intuitivo in tutte le funzionalità. Servizio clienti ottimo
> 
> **Cons**: Non so se dipenda dal software ma avrei necessità di avere più di 25 caratteri disponibili per lo scontrino fiscale

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### "Praticità" — 5.0/5

> **Kathia** | *06 March 2024* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Primoincloud è un prodotto davvero piacevole e facile  da comprendere anche da chi come me è alle prime armi con l’agenda elettronica.
Ottima la possibilità di aprire tichet x ogni problematica che non si riesce a risolvere…
Lo uso da gennaio e fino adesso tutto ok\!
> 
> **Cons**: Se proprio devo dire qualcosa consiglierei di impostare un appuntamento fisso in diretta x la prima installazione

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### "Eccellente" — 5.0/5

> **Vita maria** | *01 March 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Facile da usare  
Economico
E grafica  eccellente
> 
> **Cons**: Per ora nulla
Sto ancora iniziando  a lavorare
> 
> Eccellente
Da consigliare 
Molto facile da usare

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## Links

- [View on Capterra](https://www.capterra.co.za/software/1032941/primo)

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