---
description: Learn more about Google Campaign Manager 360 price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Campaign Manager 360 Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/31121/ad-server/software) > [Google Campaign Manager 360](/software/1024556/google-campaign-manager-360)

# Google Campaign Manager 360

Canonical: https://www.capterra.co.za/software/1024556/google-campaign-manager-360

Page: 1 / 2\
Next: [Next page](https://www.capterra.co.za/software/1024556/google-campaign-manager-360?page=2)

> Google Campaign Manager 360 is a cross-channel ad management solution for large enterprises.
> 
> Verdict: Rated **4.3/5** by 6 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Google Campaign Manager 360?

Large enterprises

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 6 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Target Audience**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Planning
- Channel Management
- Multi-Campaign

## Integrations (3 total)

- Google Analytics 360
- Google Display & Video 360
- Google Search Ads 360

## Category

- [Ad Server Software](https://www.capterra.co.za/directory/31121/ad-server/software)

## Related Categories

- [Ad Server Software](https://www.capterra.co.za/directory/31121/ad-server/software)
- [Campaign Management Software](https://www.capterra.co.za/directory/30012/campaign-management/software)

## Alternatives

1. [Google Ads](https://www.capterra.co.za/software/213339/google-ads) — 4.4/5 (1006 reviews)
2. [Brevo](https://www.capterra.co.za/software/132996/brevo) — 4.6/5 (3408 reviews)
3. [Mailchimp](https://www.capterra.co.za/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.capterra.co.za/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [ActiveCampaign](https://www.capterra.co.za/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Manage all DSPs from one center" — 4.0/5

> **Atalay** | *02 June 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: It is very convenient to manage all DPS from a single center. It also makes tracking easier to manage with floodlights.
> 
> **Cons**: The interface is quite complicated. It is not user friendly like Google's other ad platforms. Just the text, and it has a more complicated structure.
> 
> Using CM360 instead of managing all DSPs on different platforms makes life easier. I hope the interface will be better in the future.

-----

### "One the best and trustworthy Ad server" — 4.0/5

> **Verified Reviewer** | *06 July 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: As compared to other Ad servers, Google campaign manager 360 also known as DCM, is very detailed and provides most features than it's competitor. It's very easy for beginner to understand the hierarchy while doing ad trafficking. I rarely found any data discrepancy in this ad server.
> 
> **Cons**: While uploading creatives, sometimes it takes very long. Also, same issue is there in importing the trafficking sheet in DCM.

-----

### "Great Platform, versatile with a learning curve." — 5.0/5

> **Tim** | *13 August 2022* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Great customization and integration. Straightforward campaign management system.
> 
> **Cons**: Steep Learning curve, requires time and support to utilize to the fullest.

-----

### "My favorite" — 4.0/5

> **Henri** | *13 October 2023* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: It's one of my favorite google digital marketing tools. It allows you to track your ad campaigns
> 
> **Cons**: I haven't found anything negative about this tool.

-----

### "Campaign Manager is great because it allows data analytics to integrate with campaign teams" — 4.0/5

> **Ryan** | *28 November 2022* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: I like that my SEO and campaign teams can input all of their information and then I can integrate that data well with Google Analytics and Google Data Studio to create monitoring and decision-making reports
> 
> **Cons**: As I said, as a data professional, I like the integration factor the most but sometimes access to the right sources can be a little complicated and that makes it difficult to create the reports.

-----

Page: 1 / 2\
Next: [Next page](https://www.capterra.co.za/software/1024556/google-campaign-manager-360?page=2)

## Links

- [View on Capterra](https://www.capterra.co.za/software/1024556/google-campaign-manager-360)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/245564/Google-Campaign-Manager-360/> |
| en-AE | <https://www.capterra.ae/software/1024556/google-campaign-manager-360> |
| en-AU | <https://www.capterra.com.au/software/1024556/google-campaign-manager-360> |
| en-CA | <https://www.capterra.ca/software/1024556/google-campaign-manager-360> |
| en-GB | <https://www.capterra.co.uk/software/1024556/google-campaign-manager-360> |
| en-IE | <https://www.capterra.ie/software/1024556/google-campaign-manager-360> |
| en-IL | <https://www.capterra.co.il/software/1024556/google-campaign-manager-360> |
| en-IN | <https://www.capterra.in/software/1024556/google-campaign-manager-360> |
| en-NZ | <https://www.capterra.co.nz/software/1024556/google-campaign-manager-360> |
| en-SG | <https://www.capterra.com.sg/software/1024556/google-campaign-manager-360> |
| en-ZA | <https://www.capterra.co.za/software/1024556/google-campaign-manager-360> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra South Africa helps find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.co.za","url":"https://www.capterra.co.za/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.za/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Google Campaign Manager 360","description":"Google Campaign Manager 360 is a cross-channel ad management solution for large enterprises. This platform allows businesses to centralize ad serving across channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/59091562-8615-4523-95b1-764a44652a23.jpeg","url":"https://www.capterra.co.za/software/1024556/google-campaign-manager-360","@id":"https://www.capterra.co.za/software/1024556/google-campaign-manager-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":6},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.za/software/1024556/google-campaign-manager-360#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Google Campaign Manager 360?","@type":"Question","acceptedAnswer":{"text":"Google Campaign Manager 360 is a cross-channel ad management solution for large enterprises. This platform allows businesses to centralize ad serving across channels.","@type":"Answer"}},{"name":"Who Uses Google Campaign Manager 360?","@type":"Question","acceptedAnswer":{"text":"Large enterprises","@type":"Answer"}}]},{"@id":"https://www.capterra.co.za/software/1024556/google-campaign-manager-360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Ad Server Software","position":2,"item":"/directory/31121/ad-server/software","@type":"ListItem"},{"name":"Google Campaign Manager 360","position":3,"item":"/software/1024556/google-campaign-manager-360","@type":"ListItem"}]}]}
</script>