--- description: Learn more about charles price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: charles Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [Direct Mail Automation Software](/directory/31735/direct-mail-automation/software) > [charles](/software/1012151/charles) # charles Canonical: https://www.capterra.co.za/software/1012151/charles Page: 1 / 2\ Next: [Next page](https://www.capterra.co.za/software/1012151/charles?page=2) > WhatsApp marketing platform that enables businesses to to build, scale and drive revenue from a WhatsApp channel. > > Verdict: Rated **4.4/5** by 21 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses charles? WhatsApp marketing platform enabling brands to complement existing marketing channels with the reach and richness of WhatsApp - driving revenue, retention and innovative customer experiences. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 21 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Charles ## Commercial Context - **Starting Price**: €349,00 - **Pricing model**: Usage Based - **Pricing Details**: Please contact Charles for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, German, Italian - **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey and 32 more ## Features - Agent Interface - Automated Responses - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Chat/Messaging - Chatbot - Contact Management - Conversion Tracking - Customer Experience Management - Customer History - Customer Segmentation - Customer Support - Customizable Branding - Customizable Fields - Data Import/Export - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Event Triggered Actions - Inbox Management - Interaction Tracking - Knowledge Base Management - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Live Chat - Marketing Automation - Mass Texting - Message Personalization - Mobile Access - Mobile Optimization - Multi-Channel Communication - Multi-Language - Personalization - Pre-Configured Bot - Proactive Chat - Queue Management - Real-time Consumer-facing Chat - Reporting & Statistics - Reporting/Analytics - Scheduled Messaging - Search/Filter - Subscriber Management - Template Management - Transcripts/Chat History - Visual Analytics ... and 27 more features ## Integrations (11 total) - Emarsys - Google Analytics 360 - Gorgias - Klaviyo - Messenger - Meta for Business - Shopify - Shopware - Slack - Typeform - WooCommerce ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Direct Mail Automation Software](https://www.capterra.co.za/directory/31735/direct-mail-automation/software) ## Related Categories - [Direct Mail Automation Software](https://www.capterra.co.za/directory/31735/direct-mail-automation/software) - [Customer Engagement Software](https://www.capterra.co.za/directory/30906/customer-engagement/software) - [CRM Software](https://www.capterra.co.za/directory/2/customer-relationship-management/software) - [Customer Support Software](https://www.capterra.co.za/directory/32315/customer-support/software) - [Social CRM Tools](https://www.capterra.co.za/directory/31584/social-crm-tools/software) ## Alternatives 1. [Zoho CRM](https://www.capterra.co.za/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.co.za/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.co.za/software/61368/salesforce) — 4.4/5 (18768 reviews) 4. [HubSpot CRM](https://www.capterra.co.za/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) 5. [EngageBay CRM](https://www.capterra.co.za/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Reviews ### "Efficient, proactive and customer-oriented" — 5.0/5 > **Marina** | *04 November 2024* | Retail | Recommendation rating: 9.0/10 > > **Pros**: It is very user-friendly and intuitively designed. You will receive immediate help if questions or problems arise and possible developments tailored to your individual journey will be presented. > > **Cons**: At the beginning there were technical difficulties with sending messages to all contacts, but these were immediately noticed and resolved by Charles. > > Our collaboration with the service provider Charles for WhatsApp has proven to be very positive. Right from the start of the collaboration, we were supported at all times and Charles was proactive in the implementation. This continues in day-to-day use, where we have always had very good experiences. Individual requests, such as connecting to other systems, were also implemented without any problems and efficiently. Charles actively and intensively exchanged ideas with other service providers to guarantee us the best and fastest possible solution. In addition, we continue to be proactively presented with ideas and further developments that are perfectly tailored to our business model and our goals. ----- ### "Great tool, great support" — 4.0/5 > **Louisa** | *08 April 2024* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: Compared to other tools, Charles offers the ability to seamlessly connect WhatsApp marketing with email marketing via Klaviyo. This effortless integration allows us to pursue an effective multi-channel marketing strategy for both retention and acquisition. The ease of use of the tool makes it particularly intuitive to use, and ideal for planning campaigns and aligning them with business objectives. In addition, the team is very committed from the onboarding phase to success management and is always available to provide support and maximize the success of our marketing activities. > > **Cons**: While still being a relatively new tool, charles is on the pricier side and still needs some development in analytics for campaigns, customer insights and flows. ----- ### "Highly Recommended\!" — 5.0/5 > **Johnathan** | *08 April 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: - The SMS marketing Campaigns. - Simple Set up for Website hooks. - Plenty of integrations to choose from. - Helpful staff and customer service. > > **Cons**: - Was tricky to set up CTWA campaigns. - Expand video Tutorial section. ----- ### "Good experience and support" — 4.0/5 > **Olivia** | *12 April 2024* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: Good experience, support and user-friendly platform. > > **Cons**: Flexibility with internal e-commerce integrations. ----- ### "Empowering Marketing and Customer Engagement with Hello Charles" — 5.0/5 > **Domenico** | *15 November 2023* | Textiles | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about Hello Charles is its remarkable capability to manage marketing campaigns on WhatsApp. This feature has been a game-changer for us. The ability to interact with our customers in real-time has not only streamlined our communication but also significantly boosted our conversion rates. The platform's intuitive design and efficiency in handling customer queries have greatly enhanced the quality of our customer dialogues, fostering a stronger connection with our brand. > > **Cons**: As of now, I am thoroughly satisfied with Hello Charles and its offerings. It has seamlessly integrated into our workflow, and we haven't encountered any major issues. However, as with any software, there is always room for enhancements. I look forward to seeing future updates that might bring even more innovative features or improved user experience. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.za/software/1012151/charles?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/1012151/charles) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Structured Data