--- description: Learn more about ActiveCampaign price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.co.za/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.co.za/software/79367/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2561 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15,00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Database - Customer Segmentation - Data Import/Export - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Marketing Automation - Mobile Optimization - Multi-Campaign - Opportunity Management - Performance Metrics - Pipeline Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Pipeline Management - Sales Reports - Segmentation - Shared Contacts - Signature Management - Social Marketing - Subscriber Management - Task Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Management ... and 19 more features ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.za/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software) - [Lead Generation Software](https://www.capterra.co.za/directory/30963/lead-generation/software) - [Lead Management Software](https://www.capterra.co.za/directory/30017/lead-management/software) ## Alternatives 1. [Brevo](https://www.capterra.co.za/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.co.za/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.co.za/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.co.za/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [EmailOctopus](https://www.capterra.co.za/software/147415/emailoctopus) — 4.8/5 (654 reviews) ## Reviews ### "Simple, reliable, and perfect for coaches" — 5.0/5 > **Verified Reviewer** | *21 August 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I love how easy and reliable the automations are. Once set up, they just run in the background and save me so much time. It’s also very intuitive to use, even if you’re not super technical. The integration with Ablefy works seamlessly, which makes connecting my courses with email marketing effortless. > > **Cons**: The reporting could be a bit simpler and more beginner-friendly. Sometimes I just want quick insights, but they’re hidden behind several clicks. Also, some features feel a bit limited in the smaller plan, though that’s fair for the price point. > > Overall, ActiveCampaign has been a great fit for my coaching business. It automates the most important steps, helps me welcome new clients smoothly, and keeps my community engaged with ease. For anyone running an online business or coaching program, it’s a solid, dependable tool that lets you focus on your clients instead of tech struggles. ----- ### "Not happy\!" — 1.0/5 > **Divan** | *14 August 2024* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: The trial was good, other than that not much > > **Cons**: What we wanted vs what we got is not the same, that is on a pro license. Now we are told to buy add ons. Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so you are basically forced into a year contract. > > Not good at all. We've already set reminders to cancel the software after the year subscription ----- ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *18 March 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **Cons**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10 > > **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Feature rich and very customizable" — 4.0/5 > **Justin** | *20 February 2026* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). > > **Cons**: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. > > It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.co.za/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data