--- description: Learn more about ActiveCampaign price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.co.za/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.co.za/software/79367/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. > > Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2568 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15,00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - CAN-SPAM Compliance - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Contact Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Fields - Data Import/Export - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Tracking - Event Triggered Actions - Generative AI - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Distribution - Lead Qualification - Marketing Automation - Mass Texting - Mobile Access - Mobile Optimization - Multi-Channel Communication - Multi-Channel Marketing - Personalization - Pipeline Management - Prioritization - Prospecting Tools - Quotes/Estimates - ROI Tracking - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Social Marketing - Subscriber Management - Task Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Automation ... and 5 more features ## Integrations (120 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Commerce (formerly Magento Commerce) - Adobe Illustrator - Adobe Photoshop - Agentforce - Agentforce Sales (formerly Salesforce Sales Cloud) - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker ... and 105 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.za/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.za/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software) - [AI Marketing Tools](https://www.capterra.co.za/directory/34136/ai-marketing-tools/software) - [Form Builder Software](https://www.capterra.co.za/directory/33235/form-builder/software) ## Alternatives 1. [Brevo](https://www.capterra.co.za/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.co.za/software/110228/mailchimp) — 4.5/5 (17678 reviews) 3. [MailerLite](https://www.capterra.co.za/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [Constant Contact](https://www.capterra.co.za/software/31898/constant-contact) — 4.3/5 (2943 reviews) 5. [EmailOctopus](https://www.capterra.co.za/software/147415/emailoctopus) — 4.8/5 (655 reviews) ## Reviews ### "Simple, reliable, and perfect for coaches" — 5.0/5 > **Verified Reviewer** | *21 August 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I love how easy and reliable the automations are. Once set up, they just run in the background and save me so much time. It’s also very intuitive to use, even if you’re not super technical. The integration with Ablefy works seamlessly, which makes connecting my courses with email marketing effortless. > > **Cons**: The reporting could be a bit simpler and more beginner-friendly. Sometimes I just want quick insights, but they’re hidden behind several clicks. Also, some features feel a bit limited in the smaller plan, though that’s fair for the price point. > > Overall, ActiveCampaign has been a great fit for my coaching business. It automates the most important steps, helps me welcome new clients smoothly, and keeps my community engaged with ease. For anyone running an online business or coaching program, it’s a solid, dependable tool that lets you focus on your clients instead of tech struggles. ----- ### "My activeCampaign review 2" — 4.0/5 > **Joel** | *12 April 2026* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: Its has much more features now and its still very easy too use i enjoy the new layout and everything > > **Cons**: That some features were removed and so there some things i cant do anymore that i could do in the pat > > Overall good experience the software is good andneasy to use it gets the job done and makes my life much easier ----- ### "Best choice" — 5.0/5 > **Yazmin** | *28 June 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. > > **Cons**: No free plan and trial with very limited access. It might not be the better option for a small business. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10 > > **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *20 January 2026* | Professional Training & Coaching | Recommendation rating: 0.0/10 > > **Pros**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **Cons**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.co.za/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data