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About DealerCenter

DealerCenter is the comprehensive DMS for independent auto dealers, designed to manage inventory, sales, and more.

Learn more about DealerCenter

Pros:

Not upset about the price either. I came from bigger dealerships who used DealerSocket and Autosoft and their costs were significantly more.

Cons:

I think it's very annoying how every time I do something it opens new tabs.

DealerCenter ratings

Average score

Ease of Use
4.8
Customer Service
4.9
Features
4.8
Value for Money
4.8

Likelihood to recommend

9.5/ 10

DealerCenter has an overall rating of 4.9 out 5 stars based on 1,480 user reviews on Capterra.

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Filter reviews (1,480)

Brandon Michel
Brandon Michel
Founder/Consultant/Trainer in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

A product is as good as the people representing it. I've had a few DMS, DC's is the best why, Lina.

5.0 7 years ago

Comments: Anyone can set up a auto dealership and have it operational and effective in a week.

Pros:

Ease of use, and with out a doubt when it doubts call the customer rep. I have been Consulting for the Sports Car Group and suffered major set back with what I wanted to be the heart of the operation, a full spectrum lender, and as I was just at my point of turning negative which is a but rare for ME. Sunshine came through in the form of the rep who didn't allow to me harp but do what I knew to do and that looked past to see what was still there. She found me 5 sub prime and 4 prime options to offset my loss. I am grateful for her, she may never know how much that small act of kindness resignated with me.

Cons:

The Customer experience isn't shared accross all Westlakes Products and Services. I wish preferred lender didn't auto submit.

Chris
gm in US
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

F&I manager

5.0 4 months ago

Comments: good i have been using it for many many years

Pros:

Easy of use, it is simple to use and always available

Cons:

required fields, changing the password so often better off using a authenticator

Sam
Owner in US
Automotive, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A Great, Big Monster of a Software Package

2.0 6 months ago

Comments: It offers "entry impact," by including everything one could request, but much of that is only good for the initial "wow" effect when finding new buyers for the software, on the practical side, it is much less "wow" & more "ow."
After a few days of logging onto the system to become oriented w/ navigation, it becomes a burden to determine which tool or icon to select & ultimately, I find myself fatigued attempting to figure out more "stuff" just to accomplish the basics.

Pros:

Dealercenter included practically every category of use a dealership could need.

Cons:

The software is unnecessarily complicated & even intimidating when simply attempting to make sense of it- offering a MUCH simpler version w/ needed items for a small/average dealership would be much more effective. Also, every additional functionality required additional payments along w/ additional software support to implement, plus it made an already overly busy interface even more convoluted. The programmers (who give themselves fancy names like "architect" or "engineer") likely pat themselves on the back for all that they have come up w/, but only they & other IT people actually like their product, they should attempt to sell for once & perhaps it would dawn on them that the rest of us aren't impressed w/ fancier, glorified calculators. The objective of the software has gotten lost in the weeds of complexity.

BRANDON
SALES REP in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

LOVE TO HELP

4.0 3 months ago

Comments: I WOULD GIVE IT A SEVEN OUT OF TEN. SOME THINGS COULD BE BETTER.

Pros:

HOW EVERYTHING IS AT YOUR FINGERTIPS....

Cons:

THAT IT DONT ALWAYS SEND APP TO BANKS AND SOMETIMES HARD TO NAVIGATE BACK TO WHERE YOU WAS. NEED A SAVE TAP SO I CAN SAVE THE PREVIOUS DEAL WAS WORKING ON WHEN I SWITCH CARS.

Thor
Director in US
Automotive, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

My Dealer Center overview

4.0 4 months ago

Comments: There is a learning curve needed but once that is over with I found it to be helpful;

Pros:

It comprehensive ability to do all manner of things a dealership needs

Cons:

Navigation is sometimes not clear. I ended up using the help[ a lot

Fred
Owner in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

DealerCenter - All in One for Dealership Management

5.0 2 months ago

Pros:

I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management. I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed!

Cons:

No complaints whatsoever, my rep is very responsive!!

Daniel
Owner in US
Automotive, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

What it does, it does well. I wish it did more

4.0 4 months ago

Comments: Initially it was a necessity for financing partners. I was also told initially it would be under $20 a month and I’ve been getting billed $99 a month upon looking into this review.

Pros:

Presentation and ease of login. Also the ability to move/change vehicles across deals

Cons:

It’s not useful for a service station as far as I can tell. I wish it had more functions for servicing vehicles and bookkeeping for such

jenny
GENERAL MANAGER in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

dealercenter

5.0 4 months ago

Comments: When we signed up, it was very educational. The reps were very helpful

Pros:

The ease of processing deals and the website integration, along with the customer service.

Cons:

Quite a few glitches happen. Things seem to update and change often

David
Marketing Manager in UK
Automotive, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

The Best Solution for Independents - Like VinSolutions, but cheaper

5.0 4 months ago

Comments: It was great experience. The signup was easy. The onboarding was smooth and they walked us through all the necessary steps to get up and running on the platform.

Pros:

How many features are included in the base package, from DMS to Finance Apps. Its a very robust platform that is great for any independent dealer.

Cons:

Haven't found anything yet. On suggestions is a little UX design, but other than that nothing.

brent
owner in US
Automotive, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Getting there

4.0 4 months ago

Comments: The products themselves are very effective. there are some that im interested in that i haven't learned well enough to use.i have had very good customer service at times and other times it has been lacking.

Pros:

integration potential to get rid of Fraser/separate website, cuddle being separate ect

Cons:

need more support to integrate and eliminate redundant services that we have

Curtis
Owner in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great DMS and CRM software

5.0 4 months ago

Comments: Great experience so far so good Cost Is very inexpensive compared to other competitors

Pros:

Great utilization of product choices easy access to their selections

Cons:

nothing to report at this time The only thing I would suggest is a better line of communication to reps.

Alex
Buyer in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Dealercenter Review

5.0 4 months ago

Comments: Overall I haven’t had many issues with dealercenter and could recommend.

Pros:

I feel that the best part of Dealercenter is the ease of use.

Cons:

I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.

Darko
Owner in US
Automotive, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best DMS out there!

5.0 4 months ago

Comments: Huge fan. They make it simple for any experience level to use comfortably.

Pros:

The simplicity. It allows the dealer to focus on buying and selling. DC keeps everything organized for you.

Cons:

Honestly, nothing. DC is the best out there.

Ange
OFFICE MANAGER in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Seamless plateform

5.0 4 months ago

Comments: Great experience, easy to operate, invaluable asset to my business.

Pros:

Great plataform, seamless processes easy and quick to navigate.

Cons:

"Outstanding titles window" need improvement, wont always update registrations uploaded all the time.

Oswaldo
salesman in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Ozzie review

5.0 4 months ago

Comments: i been using it for 5 years, the very first time i use it it took me 1 day to get familiar with the process.

Pros:

The program is very easy to use, i am very satisfied with it.

Cons:

not found anything i dislike, been using it for 5 years.

Rachel
Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to Use!!!

5.0 4 months ago

Comments: Great! Easy to use and friendly staff. Easy to add new lenders.

Pros:

Easy to use and excellent customer service.

Cons:

Cost of additional features. I wish more options were provided.

Risa
sales rep in US
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Internal Rep

4.0 4 months ago

Comments: great- its a great tool to utilize for dealership

Pros:

All access tool one stop shop for dealerdhips

Cons:

it has been glitchy lately. changing approvals fees etc.

Kyle
President in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great and effective CRM

5.0 4 months ago

Pros:

[sensitive content hidden] and the whole team are awesome. She spent over an hour giving me a tutorial on Fbook marketing. Time well spent. Also tracking my leads and where they are coming from.

Cons:

Well, its not free! They are responsive but not cheap.

Alex
Sales and Account Manager in US
Business Supplies & Equipment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

DealerCenter is the best!

5.0 4 months ago

Comments: I love DealerCenter. Most of my leads come from dealer! Very easy and ongoing process

Pros:

Leads, auto check. It is a very pleasing platform to work on!

Cons:

There’s nothing that DealerCenter does not do! No complaints

Joshua
Manager in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

The dealer of centers or the center of dealers?

5.0 4 months ago

Comments: Overall a great experience I would recommend to other dealers

Pros:

Ease of use, friendly customer service, reliability

Cons:

Still behind in some key features, but they are updating the service daily to include new features. Sometimes less is more! Also, if someone making any sort of dealer service sees this, please quit adding 'dealer' to you name. please and thank you.

Joane
Account Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

[sensitive content hidden] Great Customer Service.

5.0 7 months ago

Comments: As always best customer service ever. They are AWESOME!!

Pros:

[sensitive content hidden] was great and very experience of the forms. She was patience and very friendly.

Cons:

How [sensitive content hidden] took the time to teach me and to update all the forms for me.

Shana
Office Manager in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great company

5.0 4 months ago

Comments: It's been great. Would do it again in a heartbeat.

Pros:

Ease of use. Simplified customer service. Overall good experience.

Cons:

N/A-Nothing bad to say about the service.

Jeremy
Finance manager in US
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Lots of great features

5.0 4 months ago

Comments: Very good. Love that it’s we based if we didn’t have a CRM we totally would switch

Pros:

Access to a lot of stuff, it’s basically a full CRM if needed

Cons:

Can be very difficult to find some stuff at first but once you get the hang of it.

LORI
DIRECTOR in US
Automotive, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

DEALER CENTER IS A LIFE SAVER

5.0 9 months ago

Pros:

WE ARE PART OF THE CDK SHUTDOWN, AND WITHOUT DEALER CENTER, WE WOULD NOT BE FUNCTIONING AS WELL.... IT HAS DECREASED THE TIME IN FI WITH THE CUSTOMERS AS WE ARE ABLE TO PRINT FORMS INSTEAD OF HANDWRITING. [sensitive content hidden] IS MY WESTLAKE REP AND GAVE ME THE HEADS UP. WE CONTACTED NATALIE ALMANZA. I CANNOT EXPRESS THE GRATITUDE WE HAVE AT [sensitive content hidden] HARD WORK AND DEDICATION... SHE HAS SPENT HOURS ON THE PHONE WITH ME PROGRAMMING ALL 4 OF MY STORES AND ALSO TOOK THE TIME TO CALL EACH STORE AND MAKE SURE THEY UNDERSTOOD THE SYSTEM. WITHOUT NATALIE, HONESTLY, I FEEL WE WOULD HAVE BEEN LOST. CUDO'S TO YOUR TEAM FOR STEPPING UP AND OFFERING HELP DURING SUCH A TRAGIC EVENT... YOU ARE KEEPING US ALIVE AND WE ARE IN YOUR DEBT!

Cons:

AT THIS POINT, THERE ARE NO DOWNSIDES BECAUSE WE ARE ABLE TO TYPE DEALS.

Erica
Owner in US
Automotive, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Kizzee brothers auto

5.0 4 months ago

Comments: Wonderful and the person I spoke with was nice. He explained everything in detail and broke it down to my understanding so I think this is where I’m gonna go with Dealer center.

Pros:

Everything thing was explained perfectly and the layout is amazing

Cons:

Nothing there’s nothing bad I can say about it. Everything was great and very much explained