--- description: Learn more about ERA-IGNITE price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ERA-IGNITE Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [ERA-IGNITE](/software/65169/era) # ERA-IGNITE Canonical: https://www.capterra.co.za/software/65169/era Page: 1 / 3\ Next: [Next page](https://www.capterra.co.za/software/65169/era?page=2) > Windows-based system that helps automotive dealers manage parts, inventory tracking, accounting, sales among other operations. > > Verdict: Rated **4.2/5** by 39 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ERA-IGNITE? Dealer management system that helps businesses of all sizes manage and report on operations related to sales, billing and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 39 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 3.4/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Reynolds and Reynolds - **Founded**: 1866 ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Please contact Reynolds and Reynolds directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Windows (Desktop), Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: United States ## Features - Accounting - Contact Database - Document Management - Financial Reporting - For Automotive Dealerships - Inventory Management - Reporting/Analytics - Sales Floor Management - Service Department - Transaction Management ## Support Options - Email/Help Desk - 24/7 (Live rep) - Chat ## Category - [Car Dealer Software](https://www.capterra.co.za/directory/20005/auto-dealer/software) ## Related Categories - [Car Dealer Software](https://www.capterra.co.za/directory/20005/auto-dealer/software) - [Car Dealer Accounting Software](https://www.capterra.co.za/directory/31296/auto-dealer-accounting/software) - [Project Accounting Software](https://www.capterra.co.za/directory/32657/project-accounting/software) - [General Ledger Software](https://www.capterra.co.za/directory/32520/general-ledger/software) ## Alternatives 1. [Carsforsale.com](https://www.capterra.co.za/software/178449/carsforsale) — 4.6/5 (2363 reviews) 2. [AutoManager](https://www.capterra.co.za/software/2058/deskmanager) — 4.9/5 (238 reviews) 3. [DealerCenter](https://www.capterra.co.za/software/71935/dealercenter) — 4.9/5 (1479 reviews) 4. [abcoa Deal Pack](https://www.capterra.co.za/software/96249/abcoa-deal-pack) — 4.8/5 (135 reviews) 5. [Frazer](https://www.capterra.co.za/software/34553/frazer-auto-dealer-software) — 4.7/5 (150 reviews) ## Reviews ### "Makes Service Customer follow up Easy." — 5.0/5 > **Holly** | *18 September 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: This product is amazing for the service department. The Service advisors are able to put notes on their ROs so that follow up is easier. > > **Cons**: The only thing I can think of that would be a con is that there is a lot to learn. There are training classes available but the amount of information can be overwhelming in one day. ----- ### "An Attempt was Made" — 2.0/5 > **Garrett** | *02 July 2025* | Automotive | Recommendation rating: 0.0/10 > > **Pros**: It’s puts the parts, advisors, and techs all on the same screen. The Memo sections is very useful when communicating between those departments. > > **Cons**: Its user interface is horrible and not very intuitive. Without someone holding hand through the training process you’ll never figure out on your own. Supposedly this is a more advance system but you have to have separate apps for each process. (example: there’s an app for the Multipoint inspections and a separate app for the pictures and videos for that multipoint inspection.) While other programs such as TruVideo or RecVision can do everything all in one place. > > Overall I understand Power was outdated, but to make such a change and for it to be so much more of an agonizing process. While I expect this review to fall on deaf ears because companies don’t actually care about the end user when your backing trucks of cash up to the bank from all the forced upgrades and “Training” provided. I just wish someone spend a couple days shadowing the end users so the can see first hand our experiences. ----- ### "Bang your head against the keyboard learning, but everything will be accurate" — 3.0/5 > **Jace** | *03 December 2024* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: They did have a very nice looking final invoice that the customer would recieve and their support team was great to work with. > > **Cons**: This is not a product that is simple to learn, it is not intuitive and there are not any helpful articles built into the tool itself. There are so many different codes that you have to remember and different steps involved to even get an invoice ready to print > > We had switched from ADP to Reynolds, this was not a choice. Our dealership was purchased by a larger corporation and they were contracted with Reynolds already. This took everyone by surprise and we went from ADP which was easy to use, to this cluster made by Reynolds ----- ### "Era-Ignite... Management software by Reynolds and Reynolds. They have out did there selfs" — 5.0/5 > **Tammy** | *26 April 2020* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: This incredible software is user friendly for any level employee. It practically walks you through the process of any departments record saving so much time rather than through different screens it's all built in. > > **Cons**: There is nothing I can say that I didn't absolutely love about Era- Ignite. This software is exceptional and so far advanced. > > Reynolds and Reynolds has opened up the next generation of management software for business small or large. ----- ### "Have been using Reynolds & Reynolds for over 30 years and ignite is a step foward." — 4.0/5 > **Verified Reviewer** | *14 December 2017* | Recommendation rating: 7.0/10 > > **Pros**: Ignite is moving in the right direction toward a windows based system. It is very detailed and has the ability to save time and increase efficiency. > > **Cons**: More Free Training videos would be helpful. Reynolds want to charge for most all of the in depth training. > > Use everyday in the automotive business ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.co.za/software/65169/era?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/65169/era) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Structured Data