---
description: Learn more about ProfitMetrics price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: ProfitMetrics Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [ProfitMetrics](/software/206606/profitmetrics)

# ProfitMetrics

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> Optimise your advertising after profit instead of turnover.  See profits directly in your Google and Facebook.
> 
> Verdict: Rated **5.0/5** by 16 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 16 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: ProfitMetrics.io

## Commercial Context

- **Pricing model**: Per Feature
- **Target Audience**: 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Denmark

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [PPC Software](https://www.capterra.co.za/directory/30967/ppc/software)

## Alternatives

1. [Lightning AI](https://www.capterra.co.za/software/197385/lightning-ai) — 5.0/5 (1 reviews)
2. [m19](https://www.capterra.co.za/software/206108/m19) — 5.0/5 (1 reviews)
3. [Keyword Management for PPC](https://www.capterra.co.za/software/213733/keyword-management-for-ppc) — 4.0/5 (2 reviews)

## Reviews

### "The best tool for making data-driven ad decisions" — 5.0/5

> **Andreas** | *14 March 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: It gives us real-time insights into profitability, not just revenue, so we can make better ad spend decisions.&#10;The integration was straightforward, and once it was up and running, it immediately started providing valuable insights for us :)
> 
> **Cons**: Setting up all the cost inputs correctly took some minutes, but once it was dialed in, it worked flawlessly.
> 
> We no longer waste money on ads that look profitable based on ROAS but are actually losing money when margins are considered.

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### "Focus on making money instead of revenue\!" — 5.0/5

> **Heine Bager** | *28 June 2021* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: The software is the corner stone for us to make money on every marketing channel we use. We have looked at revenue, ROI and ROAS before and a raise in revenue doesn't equal a raise in profit for us, so we only focus on POAS/profit now and make sure that we always make money on every order we ship.
> 
> **Cons**: That you really need to know your numbers and get the setup correct before you can rely on the numbers shown to you.

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### "A must-have for every e-commerce store using paid marketing" — 5.0/5

> **Nicolai** | *24 June 2021* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: When it's up and running, it seemlessly integrates with the most popular paid marketing channels, such as facebook and Google ads. The main strength of PM is it's ability to show the Profit On Ad Spent easily within both analytics and directly in Google Ads and facebook. That helps me to know excactly how much money i actually earn in revenue through CPC marketing, and not just the turnover.
> 
> **Cons**: I would like even more CPC channels to be integrated in the solution and some further development on their own dashboard.&#10;&#10;Even though the dashboard is more nice-to-have, than need-to-have, it still has potential to be yet another daily routine with just a little bit of tweaks here and there.
> 
> Extremely easy to use and doesn't have any learning curve. It provides you with additional revenue-numbers and makes me wonder: Why the heck doesn't everybody has this kind of solution? Especially if it's a classic ecommerce business with ROI/ROAS targets and so on.

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### "Transparency on ad spend" — 5.0/5

> **Stefan** | *25 June 2021* | Textiles | Recommendation rating: 7.0/10
> 
> **Pros**: ProfitMetrics provided us with an easy-to-read overview of ad spend and gave us a user-friendly tool to set up goals/targets to measure successful ads campaign. With POAS provided by ProfitMetrics, our collaboration with our Digital Agency is more transparent and we are on the same page when setting up new campaigns and measuring impact and earnings.
> 
> **Cons**: I'm missing ways to set up costs based on order qty and pieces. But I've been in dialogue with ProfitMetrics about this, and I'm confident, that this issue will be solved soon.

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### "Crucial tool" — 5.0/5

> **Tobias Svend** | *30 June 2021* | Sporting Goods | Recommendation rating: 10.0/10
> 
> **Pros**: the implantation of the tool was quick and easy and we could quickly get an overview of how our brand is performing. Dashboard is definitely the most important tool as it quickly provides insight into how business is going right now.
> 
> **Cons**: I had a single challenge where the product did not quite live up to my expectations. I contacted their support and they quickly got what I was missing
> 
> If I became responsible for another e-commerce brand this would be the first tool I would implant. I see no reason to get involved with its marketing, so it's important to get the tool on from the start. so we can quickly track down a business that makes money

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## Links

- [View on Capterra](https://www.capterra.co.za/software/206606/profitmetrics)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/206606/ProfitMetrics/> |
| en-AE | <https://www.capterra.ae/software/206606/profitmetrics> |
| en-AU | <https://www.capterra.com.au/software/206606/profitmetrics> |
| en-CA | <https://www.capterra.ca/software/206606/profitmetrics> |
| en-GB | <https://www.capterra.co.uk/software/206606/profitmetrics> |
| en-IE | <https://www.capterra.ie/software/206606/profitmetrics> |
| en-IL | <https://www.capterra.co.il/software/206606/profitmetrics> |
| en-IN | <https://www.capterra.in/software/206606/profitmetrics> |
| en-NZ | <https://www.capterra.co.nz/software/206606/profitmetrics> |
| en-SG | <https://www.capterra.com.sg/software/206606/profitmetrics> |
| en-ZA | <https://www.capterra.co.za/software/206606/profitmetrics> |

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