---
description: Learn more about bao price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: bao Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Sales Enablement Software](/directory/30798/sales-enablement/software) > [bao](/software/189359/bao-solutions-gmbh)

# bao

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> Europe's \#1 Conversation Intelligence Platform for Sales Teams. For better conversations, higher conversions and more deals.
> 
> Verdict: Rated **4.8/5** by 15 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses bao?

B2B enterprises that want to continuously improve the way they speak to their customers, enable internal team best-practice sharing and significantly shorten onboarding time of new sales staff.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 15 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: bao solutions
- **Location**: Munich, Germany
- **Founded**: 2017

## Commercial Context

- **Starting Price**: €950,00
- **Pricing model**: Per User
- **Pricing Details**: Packages including 10 users.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Austria, Germany, Switzerland

## Features

- CRM
- CRM Integration
- Collaboration Tools
- Conversation Intelligence
- Goal Setting/Tracking
- Lead Management
- Performance Management
- Performance Metrics

## Integrations (7 total)

- HubSpot CRM
- Pipedrive
- PlentyONE
- ReachCX
- SalesLoft
- Slack
- Zapier

## Support Options

- Chat

## Category

- [Sales Enablement Software](https://www.capterra.co.za/directory/30798/sales-enablement/software)

## Related Categories

- [Sales Enablement Software](https://www.capterra.co.za/directory/30798/sales-enablement/software)
- [Inside Sales Software](https://www.capterra.co.za/directory/30680/inside-sales/software)
- [Sales Coaching Software](https://www.capterra.co.za/directory/31333/sales-coaching/software)

## Alternatives

1. [Substrata Q](https://www.capterra.co.za/software/201748/substrata-scip) — 4.9/5 (163 reviews)
2. [Salesforce Sales Cloud](https://www.capterra.co.za/software/61368/salesforce) — 4.4/5 (18768 reviews)
3. [Outreach](https://www.capterra.co.za/software/159318/outreach) — 4.4/5 (308 reviews)
4. [SalesLoft](https://www.capterra.co.za/software/157977/salesloft) — 4.3/5 (231 reviews)
5. [Cognism](https://www.capterra.co.za/software/169083/cognism) — 4.7/5 (255 reviews)

## Reviews

### "Great software\!" — 5.0/5

> **Florian Hofmann** | *09 November 2020* | Online Media | Recommendation rating: 9.0/10
> 
> **Pros**: We use bao for the first connect with our inbound leads. It helps us to make sure our sales reps do not forget to ask any questions that might be relevant for the further sales process. The documentation generated from the calls is superb\!
> 
> **Cons**: Their customer success team is a little bit annoying 😉

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### "Better quality of calls for better results" — 5.0/5

> **Marina** | *08 March 2021* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Along with my favorite features like&#10;- Creation of individual scripts for phone calls&#10;- Analysis of conversations with customers&#10;- Analysis of own activity&#10;- Possibility to log the calls and save them in the CRM&#10;it was important that the transfer of knowledge can take place in our team.&#10;Thanks to the well-thought-out onboarding phase and support during familiarization with the tool, it was painless and integration into our business processes was easy.
> 
> **Cons**: Sometimes when I'm working on the script, I can get distracted by a phone call or a chat and the script can be lost. So I wished for me the auto-safe function, but maybe I should rather be more attentive to what I do myself. :-)
> 
> The tool alone deserves great praise to the founders and developers. But what completely excites me and inspires me to achieve better results is the highest level of expertise in matters of sales conversations of Bao-colleagues\! After every training session or call with our manager at Bao, I have new insights and ideas that help me move forward. You know the great feeling of being able to do something better in the calls. My only regret is that I'm basically on mailing follow-up calls and discovery calls. And I would like to comprehend with Bao the customer reactivation or mystery calls, as well as needs assessment calls... &#10;And who doesn't dream of selling products on the phone?\! ;-)

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### "Ein einfaches, intuitives Tool das uns viel Zeit einspart\!" — 5.0/5

> **Pascal** | *21 February 2023* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Das Tool ist wirklich sehr übersichtlich designt und aufgebaut. Die Bedienung ist sehr intuitiv und selbsterklärend. Nach nur wenig Einarbeitungszeit waren wir in der Lage, das Potential der Software voll auszunutzen. Auch die Anbindung über das Browser-Plugin in unser CRM Tool war überhaupt kein Problem.
> 
> **Cons**: Bislang haben wir noch nichts negatives feststellen können.
> 
> Mit bao sind wir in der Lage wichtige Vertriebsprozesse auf die wesentliche Aspekte optimiert abzubilden. Erfahrungen die wir in unseren Calls machen, können wir sofort mit einbringen und alle Kollegen sind stets auf dem aktuellsten Stand.

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### "work with Bao" — 5.0/5

> **Jochen** | *21 February 2023* | Consumer Electronics | Recommendation rating: 9.0/10
> 
> **Pros**: With Bao, I can create very individual and easy-to-follow guides tailored to my business.
> 
> **Cons**: no handicaps occurred when creating our campaigns. The dashboards were adapted very promptly to our special requirements
> 
> The cooperation with the Bao team is very good. Questions are answered quickly and competently in the call.

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### "Bao - time saving assistant for all kinds of repeating phone call procedures" — 5.0/5

> **Markus** | *16 April 2020* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of use is very nice and straight forward. It helps staying focused and on point during the calls.
> 
> **Cons**: Getting started with the tool is generally easy, but it needs some thought on how to integrate your&#10;conversation guide into the tool in a properly executable. Looking into the two provided example playbooks really helps a lot here. You should also invest some time into training the calls with the tools (e.g. in your team/with a colleague) before doing your first customer calls.
> 
> Bao is saving a lot of follow up time for my phone calls end eases the execution of the calls.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/189359/bao-solutions-gmbh)

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