---
description: Learn more about Blueshift price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: Blueshift Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/30965/personalization/software) > [Blueshift](/software/180176/blueshift)

# Blueshift

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> Blueshift unifies customer data, AI, and cross-channel marketing so B2C brands can deliver one-to-one personalization at scale.
> 
> Verdict: Rated **4.5/5** by 6 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Blueshift?

We work with brands with an established digital presence across consumer finance, eLearning, ecommerce, and more, seeking to improve their marketing effectiveness through data-driven experiences.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 6 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Blueshift Labs
- **Location**: San Francisco, US
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$15 000,00
- **Pricing model**: Other (Free Trial)
- **Pricing Details**: The Starter plan for the Customer Engagement Platform starts at $1250/month. Contact Blueshift for other plans and pricing.
- **Target Audience**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Finland, Germany, Ireland, Norway, Sweden, United Kingdom, United States

## Features

- A/B Testing
- Activity Dashboard
- Alerts/Notifications
- App Notifications
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Contact Database
- Customer Profiles
- Customer Segmentation
- Customizable Fields
- Drip Campaigns
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- Personalization
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- SMS Notifications
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Personalization
- Website Visitor Tracking

## Integrations (61 total)

- AdRoll
- Adobe Advertising Cloud
- Adobe Commerce
- Airship
- Amazon S3
- Amplitude
- AppsFlyer
- Attentive
- Branch
- Branch
- Branch Metrics
- Census
- Clickatell
- Criteo
- Crowdin

... and 46 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)

## Category

- [Personalization Software](https://www.capterra.co.za/directory/30965/personalization/software)

## Related Categories

- [Personalization Software](https://www.capterra.co.za/directory/30965/personalization/software)
- [Customer Data Platforms](https://www.capterra.co.za/directory/31334/customer-data-platform/software)
- [Campaign Management Software](https://www.capterra.co.za/directory/30012/campaign-management/software)
- [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software)
- [Mobile Marketing Software](https://www.capterra.co.za/directory/31308/mobile-marketing/software)

## Alternatives

1. [Solitics](https://www.capterra.co.za/software/205331/solitics) — 4.2/5 (11 reviews)
2. [WebEngage](https://www.capterra.co.za/software/143401/webengage) — 4.5/5 (32 reviews)
3. [Cheetah Digital](https://www.capterra.co.za/software/1026954/cheetah-messaging) — 3.0/5 (1 reviews)
4. [Marketo Engage](https://www.capterra.co.za/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
5. [SAS Customer Intelligence 360](https://www.capterra.co.za/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews)

## Reviews

### "CDP with Intelligence" — 4.0/5

> **Darshit** | *21 May 2019* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: Flexibility of Data Integration 
Ability to create reusable segments 
Dynamic Templates for personalization 
Dynamic API Integration 
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces
> 
> **Cons**: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns
> 
> Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

-----

### "Good Marketing Automation Tool" — 5.0/5

> **Verified Reviewer** | *23 August 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.
> 
> **Cons**: By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.

-----

### "Super versatile, user-friendly platform that proves to be a great marketing tool" — 4.0/5

> **Verified Reviewer** | *21 May 2019* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.
> 
> **Cons**: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. 

Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.
> 
> We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

-----

### "Reliable, fast, dynamic cdp - perfect for fast growing CRM teams" — 5.0/5

> **Chris** | *31 May 2019* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.
> 
> **Cons**: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.
> 
> personalization at scale, omni channel marketing, dynamic customer experiences

-----

### "Great Customer Data Platform" — 5.0/5

> **Cat** | *21 May 2019* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.
> 
> **Cons**: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.
> 
> Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/180176/blueshift)

## This page is available in the following languages

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| en-AU | <https://www.capterra.com.au/software/180176/blueshift> |
| en-CA | <https://www.capterra.ca/software/180176/blueshift> |
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