---
description: Learn more about AdRoll ABM price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: AdRoll ABM Price, Reviews & Features - Capterra South Africa 2026
---

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# AdRoll ABM

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> AdRoll connects the dots across the funnel with AI, multi-channel reach, and ABM — built for speed, scale, and smarter growth.
> 
> Verdict: Rated **4.5/5** by 28 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses AdRoll ABM?

Designed for B2B teams, AdRoll ABM extends AdRoll's full-funnel multi-channel advertising capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 28 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: NextRoll
- **Founded**: 2016

## Commercial Context

- **Pricing Details**: Contact RollWorks for detailed pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Management
- Collaboration Tools
- Contact Management
- Customer Segmentation
- Data Import/Export
- Engagement Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Qualification
- Lead Segmentation
- Performance Management
- Pipeline Management
- Reporting & Statistics
- Reporting/Analytics
- Target Account Identification
- Task Management
- Workflow Management

## Integrations (3 total)

- HubSpot Marketing Hub
- Marketo Engage
- Salesforce Sales Cloud

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Lead Generation Software](https://www.capterra.co.za/directory/30963/lead-generation/software)

## Related Categories

- [Lead Generation Software](https://www.capterra.co.za/directory/30963/lead-generation/software)
- [Lead Capture Software](https://www.capterra.co.za/directory/31017/lead-capture/software)
- [Lead Nurturing Software](https://www.capterra.co.za/directory/31563/lead-nurturing/software)
- [Demand Side Platforms](https://www.capterra.co.za/directory/32756/demand-side-platform-%28dsp%29/software)
- [Display Advertising Software](https://www.capterra.co.za/directory/32335/display-advertising/software)

## Alternatives

1. [MailerFind](https://www.capterra.co.za/software/1038455/mailerfind) — 4.7/5 (498 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.za/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [noCRM](https://www.capterra.co.za/software/132752/you-don-t-need-a-crm) — 4.6/5 (489 reviews)
4. [Kylas Sales CRM](https://www.capterra.co.za/software/210630/kylas) — 4.8/5 (573 reviews)
5. [Pipedrive](https://www.capterra.co.za/software/132666/pipedrive) — 4.5/5 (3042 reviews)

## Reviews

### "RollWorks: Great ABM Platform\!" — 5.0/5

> **John** | *06 November 2024* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: I really like how RollWorks can provide us with a list of companies that have been visiting our website and tells us specifically which of our website pages these companies/people have been visiting.
> 
> **Cons**: Sometimes the workflows were a little bit glitchy but their customer success team is awesome and really helps with working out kinks.
> 
> Overall, great experience. Our CSM, \[sensitive content hidden\], was fantastic and the platform itself is extremely helpful from both a marketing and sales perspective.

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### "Great intent data" — 4.0/5

> **Haruki** | *27 December 2024* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: Ease of use is the most important factor for any tool to be successful and RollWorks embodies that. Navigating the tool within the CRM is very intuitive and easy to find the information that I'm looking for.
> 
> **Cons**: Some data can be misleading but like any data, it should be taken with a grain of salt and leveraged as a guiding hand to help identify which companies may have an interest in your product.

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### "VERY Cool lead service. Within 20 minutes of setting it up, we had a leads engaged." — 5.0/5

> **Jordan** | *09 November 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: In the 2-3 weeks I have been exposed to and using Growlabs have been great. It is such a cool platform and we are excited to be using it at Rebox. Within minutes of being on the phone with them I was hooked. The searches are easy to set up. Using their in house copywriter  helped us get the whole process set up in less than a week.&#10;&#10;We had played around with a bunch of different search combinations. When we decided to pull the trigger we had instant success. In the first 20 minutes of using it, we had leads engaged reaching out to us. As someone who helps develop territories with Salespeople, this tool saves so much time in the lead prospecting phase. You reach a large audience with a fraction of the effort. This tool is a great cost effective solution to add to any sales organization.&#10;&#10;There is no reason not to try this out. Give your salespeople even more tools to succeed.
> 
> **Cons**: The reporting is very simple but all of this is meant to work in the background. I also needed some changes on how we target our clients. They have taken the feedback and there is already a roadmap for those changes.
> 
> We do more with less. No person or team can accomplish what this does for any size organization.

-----

### "Missold" — 1.0/5

> **Verified Reviewer** | *08 January 2020* | E-Learning | Recommendation rating: 0.0/10
> 
> **Pros**: We were sold a very impressive demo by a competent sales person who answered all our questions very professionally. After that it all went downhill as the quality of what we could buy vs what we were sold was a hugely out of whack. The company could not deliver what they said they could
> 
> **Cons**: The quality of the contacts was not what we were sold. Often bounced. Also filtering did not let us target as needed.
> 
> Disorganized. Receiving lots of emails disconnected from the customer success team. Slow to set up. Product wasn't what was sold to us. Had to cancel.

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### "Best leads in the industry" — 5.0/5

> **Louis** | *25 July 2017* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I've tried dozens of lead generation companies in the past... Growlabs is by far the highest quality i've seen. You can use tons of different filters to find new leads. As a business development executive, it helped me find contact information for thousands of new prospects every week. 100% recommended.
> 
> **Cons**: I wish i could filter companies by Alexa Rank... but I was told it's on the roadmap. Looking forward to it.

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## Links

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