---
description: Learn more about TrueLoyal price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: TrueLoyal Price, Reviews & Features - Capterra South Africa 2026
---

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# TrueLoyal

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> TrueLoyal is customer retention software using AI to boost repeat purchases and turn regular customers into brand advocates.
> 
> Verdict: Rated **4.8/5** by 57 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses TrueLoyal?

TrueLoyal is used by marketing managers, digital marketers, customer experience directors, operations managers, retail brands, automotive companies, beauty, food, beverage, and pet supply retailers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 57 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: TrueLoyal
- **Founded**: 2010

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- CRM
- Campaign Management
- Engagement Tracking
- Gamification
- Loyalty Program
- Membership Management
- Promotions Management
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Promotion

## Integrations (21 total)

- Adobe Commerce
- Bazaarvoice
- BigCommerce
- Clover
- Cogent
- HubSpot CRM
- HubSpot Marketing Hub
- Klaviyo
- Listrak
- Miva
- NetSuite
- PowerReviews
- PrestaShop
- Shift4Shop
- Shopify

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Advocacy Software](https://www.capterra.co.za/directory/31435/customer-advocacy/software)

## Related Categories

- [Customer Advocacy Software](https://www.capterra.co.za/directory/31435/customer-advocacy/software)
- [Customer Loyalty Software](https://www.capterra.co.za/directory/10031/customer-loyalty/software)

## Alternatives

1. [Guusto](https://www.capterra.co.za/software/186209/guusto) — 4.9/5 (3441 reviews)
2. [Kangaroo](https://www.capterra.co.za/software/149363/kangaroo-rewards) — 4.9/5 (248 reviews)
3. [RepeatMD](https://www.capterra.co.za/software/1049073/repeatmd) — 4.4/5 (190 reviews)
4. [ReadySTORE Gift Card and Loyalty](https://www.capterra.co.za/software/83219/gift-card) — 4.8/5 (37 reviews)
5. [Boomerangme](https://www.capterra.co.za/software/1023965/boomerangme) — 4.8/5 (43 reviews)

## Reviews

### "Zinrelo is the Gold standard of Marketing." — 5.0/5

> **Katie** | *10 September 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Zinrelo is a company that makes rewarding loyalty efficient as well as easy. Through their countless features, our company has benefited highly. What's really worth highlighting is their customer service. Someone from Zinrelo always responds in a very timely manner to address any needs that we have. I especially like the points system. It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients.
> 
> **Cons**: Zinrelo can be a little costly to use. Possibly offer discounted plans in the near future or ways to earn some sort of credit.
> 
> I cannot recommend Zinrelo enough. Without them, we more than likely wouldn't have as many clients as we do already.

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### "Pricey but it works" — 4.0/5

> **Grant** | *02 October 2024* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Very built out, easy to use, customer service is amazing
> 
> **Cons**: Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize
> 
> The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way.

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### "Zinrelo is Great\!" — 5.0/5

> **Melissa** | *02 October 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use :) Has great customer service\!
> 
> **Cons**: N/A I'm satisfied with how it works for our business
> 
> It's been great for our company and has helped us grow as a business.

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### "Best loyalty program so far" — 5.0/5

> **Raphael** | *06 March 2023* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: - top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price
> 
> **Cons**: An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational.
> 
> Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them.

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### "Great Software to have fro a grwoing online store." — 5.0/5

> **Adel** | *30 September 2019* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Zinrelo has helped me to create this perfect bond and make our customers enhousiaste to place their orders. our customers database was grwoing and needed a customizable program to help keep our customers well rewarded and appreciated .
> 
> **Cons**: some of the features need a deep customization , but that is the part of the paid service , you get what you pay for , however i find the basic features are more than enough  , but you shoudl consider doing these customization in the future specially for online stores to make the software looks better on the website. we are considering this in the future.
> 
> The Overall experience is impressive , specially dealing with the sales team and the technical support , they are prompt , prompt and friendly and have hands on their program.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/143027/zinrelo)

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