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About Typeform

Easy-to-make forms that are fully automated while also fun and conversational.

Learn more about Typeform

Pros:

The customer service team then re-assigns this Typeform to the other employee using our workflow tool. Typeform is like having a an offline conversation through an online form with fields.

Cons:

It's expensive if you don't need make research every month. Also for some audiences could be a bit harsh to use.

Typeform ratings

Average score

Ease of Use
4.6
Customer Service
4.4
Features
4.5
Value for Money
4.2

Likelihood to recommend

8.5/ 10

Typeform has an overall rating of 4.7 out 5 stars based on 906 user reviews on Capterra.

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Filter reviews (906)

Pedro
Pedro
CEO in Portugal
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A "must use" platform to generate intuitive and simple forms

5.0 last year

Pros:

The fact that any type of user, even without any experience, can quickly learn how to setup a form it's a very strong point. The fact that we, we advanced users, can customize a complex form it's also very good and then having integrations it's top.

Cons:

I can't actually think in much to say of cons, but if I forcedly had to chose one, I would say probably pricing to access some features. Maybe balancing it differently but it's very good the way the platform is setup anyway.

Jean-Michel
Projects Manager in France
Market Research, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

A tool a bit more complex than most on the market, but easy to understand and deploy

4.0 11 months ago

Comments: We needed customer feedback, and to deploy a form after our monthly publications. Typeform allows for the creation of a simple questionnaire quickly, and especially with ergonomics and templates a bit more upscale than its free competitors.
The tool is a bit expensive for our use. But it meets our needs.

Pros:

Typeform is easy to use. Easily modifiable. And it does not require the intervention of a technical profile. Any user from marketing, management, human resources, communication can quickly get to grips with it. Its basic templates are clean and usable. And natively responsive. It's a rather complete tool and easy to adopt.

Cons:

Typeform is limited or becomes complex when you start to encounter more than 3 or 4 possible scenarios in a questionnaire. Its graphical management of scenarios can become unreadable. The tool is suitable for simple scenarios, but as soon as you exceed this number of scenarios, you quickly find yourself searching for the design error in the form. This can slow down its deployment. The tool can be expensive if not used regularly: At least once or twice a month. Or connected to an automation of a quality survey, for example.

Alternatives Considered: Jotform

Reasons for Choosing Typeform: Typeform was more upscale visually than its direct competitors. And especially simple and quick to deploy.

Switched From: Google Forms

Reasons for Switching to Typeform: The bulky aspect of the forms was a dealbreaker for JotForm. And the ergonomics of the menus were less clear for users.

Tom
Head of Digital in UK
Leisure, Travel & Tourism, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Good CX, But Pricey

3.0 2 months ago

Comments: Typeform is a great product for look and feel, it's relatively simple to use and can easily be deployed. It is quite difficult / inflexible when it comes to managing workflows and it is also super expensive if you want a decent number of responses to your forms, even as a Non-Profit.

Pros:

The platform looks great to customers and is an excellent tool for encouraging completion of forms

Cons:

It is relatively inflexible in what you are able to do with it vs competitors, and it is quite significantly more expensive too

Julio
Medical Esthetician in US
Medical Practice, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Make my task easy to automate forms.

5.0 4 months ago

Comments: Typeform made it easy to gather feedback and data from my audience but make it a fun and engaging experience. My favorite tool for building surveys, quizzes, and forms that folks actually want to fill out.

Pros:

Typeform turns your mundane forms into conversational experiences. Its design is smooth, conversationalism allows you to insert images and videos into your surveys / quizzes making it engaging. The analytics dashboard gives good statistical insights into responses and completion rates.

Cons:

Typeform does have a free plan, but advanced features such as logic jumps and integrations are locked behind a paywall.

Jonathan
CEO in France
Education Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful tool to collect data from customers

5.0 7 months ago

Comments: I am using Typeform to collect data from my leads which is used to generate documents for quotes and proposals

Pros:

Intuitive tool to build advanced forms and integrate them to my operations

Cons:

When I tried building a personality test using Typeform, it didn't have the required features

Alternatives Considered: Google Forms

Reasons for Switching to Typeform: More advanced features with Typeform, superior design

Olivia
Programs Coordinator in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Super efficient survey creation and management tool!

5.0 10 months ago

Pros:

Typeform is a really great form management software, especially in comparison to Google Forms. We have used Typeform to collect so many different types of information and data, but it is very easy to set up the different types of surveys!

Cons:

Sometimes Typeform can be a bit tricky to get a handle of when new features are released, but they always maintain a super great FAQ and How-To section.

Verified Reviewer
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I love the free version, hence got the paid one!

5.0 last year

Pros:

Very clean, elegant user interface. Can be easily embedded into websites too.

Cons:

I think they can have much better reporting and analytics

Alternatives Considered: SurveyMonkey

Reasons for Choosing Typeform: Google Forms seemed very primitive and the question types are limited, especially for surveys

Switched From: Google Forms

Madhura
Strategist in India
Apparel & Fashion, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Typeform is one the most friendly, high-design experience platforms to build a interactive form

4.0 7 months ago

Pros:

Typeform is one the most friendly, high-design experience platforms to build a variety of forms.

Cons:

There are a lot of design options but at times it becomes confusing to use the correct type of input response for the question.

Maria
Teacher in Argentina
E-Learning, Self Employed
Used the Software for: 1+ year
Reviewer Source

Practical and efficient

5.0 6 months ago

Comments: Very good experience time saving and practical

Pros:

time-saving, reliable, easy to use, easily adaptable to clients/ students

Cons:

It can be repetitive if the audience is not determined

Alternatives Considered: Google Forms

Reasons for Switching to Typeform: Its easier to use and it offers more interesting features

Sam
Co Founder in UK
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Good for feedback forms!

5.0 5 months ago

Pros:

TypeForm has an amazing User Interface and makes my forms look amazing.

Cons:

The pricing is not easily scalable for smaller businesses.

Lisa
marketing Content Writer in Israel
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Engaging & Interactive

5.0 4 months ago

Comments: Easy to use....sometimes the conditional mapping is a bit challenging to follow. But it is a great way to get client engagement with interactions.

Pros:

I like that the same way the "end user" uses typeform, so does the person creating the typeform. I also like that you can make universal changes (background colors, fonts, logo colors, etc)

Cons:

I can't say that this is the fault of typeform directly, but we did not get many completions of the form.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

User-friendly and easily integrated survey platform

5.0 8 months ago

Pros:

Ease of use, ability to integrate other martech, and slick UI.

Cons:

I just wish there were some more customization options for the design of templates/questions.

Alternatives Considered: Google Forms and SurveyMonkey

Verified Reviewer
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great-looking forms to collect more data

5.0 9 months ago

Comments: Although we usually use other options due to organization's policies, I prefer using Typeform when we have a survey in which I would like to make the users more prone to answer and have higher rates. Since the questions are so well presented in this tool, and users can focus one question at a time, it has proven to us to make the survey respndents more satissfied and thus we get more answers. Also, it allows you to integrate with your branding really well, as it's minimalistic in nature and provides different options for questions that you can include, not only standard checkboxes or radio buttons.

Pros:

The biggest advantage of Typeform is the great look and the smooth experience it gives to your users. So, it makes your forms fit with the brand image and not be 'just another boring survey'. The fact that when filling out the forms you get clear focus on the question and really user inteface for navigation helps get the completion rates a bit higher than with an average-loooking survey.

Cons:

Pricing might be a bit steep for small educational providers who do not use it very often, but I guess it's worth it.

Verified Reviewer
Verified LinkedIn User
Financial Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

User friendly and simplistic.

5.0 last year

Pros:

The integration between Google sheets and Typeform is brilliant and I have found it helpful, for automatically moving responses to surveys I create into Google Spreadsheet for advanced analysis purposes . Also, Typeform is user friendly to use , both for when I am creating survey forms and for respondents answering my surveys. The level of simplicity that Typeform offers is currently unrivalled by any other survey tool I have tried.

Cons:

My only displeasure with Typeform, is that they discontinued the chat form creation functionality, a few months ago.

Douarou
Artist producer in US
Music, Self Employed
Used the Software for: Free Trial
Reviewer Source

Typform review

5.0 5 months ago

Comments: Easy to create best opinions to control all

Pros:

Is the ideal software to understand customers

Cons:

Best to create best content and know feedback from customers

Quantieshia
CEO Founder in US
Entertainment, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Typeforms get the job done

5.0 4 months ago

Comments: My overall experience is great. I can be creative with my forms.

Pros:

I like that I can create different types of forms.

Cons:

I think everything about Typeform is good.

Pedro
Pedro
Marketing & Growth Ops in Portugal
Verified LinkedIn User
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

One of the best form builders you can have

5.0 last year

Pros:

- Personalization is key: Being able to use custom fields and questions to map them directly into our CRM- Ideal for big and complex surveys because it's very easy to get the data out of them and insert it in another platforms - Analytics and aesthetics

Cons:

- Mobile experience on bigger forms can be a hit or miss;- Brand customization could be improved

Valerie
Toxicologist in US
Environmental Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Better than Google forms

4.0 6 months ago

Comments: Easier to fill out than Google forms and more accessible too

Pros:

You can key in choices rather than just selecting. Also you can pick more than one answer

Cons:

Nothing I think it is one of the better survey tools

Torlock
Head of Development in France
Computer Hardware, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product, fantastic UI and packed with features

5.0 2 months ago

Comments: Great experience overall, very well made product and the UI is refreshingly good

Pros:

Great UI, ease of use and the ability to make complex form logic. Also the ability to point the form to a Web request endpoint is much better than the competition.

Cons:

Not anything in particular, could only hope for cheaper pricing

Alternatives Considered: SurveyMonkey

Reasons for Switching to Typeform: Much better features and the Typeform UI

RACHEL
OWNER in US
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

The easiest survey tool yet!

5.0 last year

Comments: Exceptional. I migrated from Jotfform and could not recommend Typeform more.

Pros:

It was ridiculously easy to set up; whether I chose to do it on my own entirely or go through the .ai generator which created an entire survey for me based on just one descriptive paragraph. Just about hands and the analytics are so simple to review!

Cons:

The only difficult part that had me reaching out to support was how to set up email notifications for each form submitted.

Sophie
Operations Manager in UK
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best platform for surveys

5.0 5 months ago

Comments: Really helpful platform, very user-friendly and makes creating surveys or polls really simple. Perfect for businesses who want to do this a lot.

Pros:

Typeform is one of the best surveying products out there, and would always be my first choice for a client survey. Also integrates nicely with websites.

Cons:

It can get quite expensive, especially if you are using it fairly infrequently. They do have a nice range of plans though.

Rachel
Senior SEO Specialist in UK
Automotive, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

A great way to build surveys

4.0 last year

Comments: Overall, I'd recommend Typeform to marketers looking to carry out any form of research, as long as they're not looking to ask many questions (which, for most surveys looking to have a high response rate, is necessary!). If you're looking to create a more complex survey with heaps of questions and potential flows, be prepared for some lags.

Pros:

Building surveys with Typeform is really, really easy. Regardless of whether you're asking open or closed questions, have follow-up questions pertaining to certain answers or want to use rankings or scales, Typeform makes it easy to add and tailor each of these questions at any point in your survey creation.

Cons:

The only thing that lets Typeform down is how much it lags when you're working with lots of questions. A slight lag is expected on any software, but if you're building complex surveys with various avenues (for example, for whitepaper research), adding and editing any questions further down the line becomes almost impossible due to lag times.

Antti
Senior Associate in Finland
E-Learning, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool for gathering data

5.0 5 months ago

Comments: Easy to use too that helps you to do simple research even with the free version.

Pros:

Easy to use UI, excellent tool for gathering feedback and having all the results in one place and well formatted.

Cons:

One could argue that the pricing is a bit off, since there is a lot of tools that can fulfill the same job.

Charles
Data Collection Clerk in Kenya
Research, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Good with checking errors and validating data

4.0 last year

Comments: We usually need many data collection and entry tools to capture a broad range of market research data. We recently tried Typeform and it offers a few benefits we miss on other tools such the ability to choose the range within which the data responses from clients should fall. Although we are yet to learn how everything works, it is quite useful. So our experience is generally positive.

Pros:

I like Typeform because creating a survey is easy and straightforward because of the drag-and-drop function. It supports many question types including rating scales that target respondents can understand and answer. I also Typeform because it is easy to avoid errors by validating the data by setting numerical range restrictions.

Cons:

The subscription plan is designed in such a way that you will always want the higher plan, from the free plan to basic, plus, business and enterprise. Some users would appreciate a tool that offers every feature missing in the free plan after subscription. It relies on the internet to collect, store, manage, and analyze data. It requires learning because I am still yet to learn how to utilize all its functions.

Laly Noya
Laly Noya
CEO in US
Verified LinkedIn User
Consumer Goods, Self Employed
Used the Software for: 2+ years
Reviewer Source

Typeform is Useful

5.0 last year

Comments: Using Typeform for creating different forms. Doing so has made my job much more efficient. Also, using this software is easy.

Pros:

I like that Tyoeform offers different templates for creating forms.

Cons:

I don’t have any thing to report least about using Typeform.