18 years helping South African businesses
choose better software
About Typeform
Easy-to-make forms that are fully automated while also fun and conversational.
The customer service team then re-assigns this Typeform to the other employee using our workflow tool. Typeform is like having a an offline conversation through an online form with fields.
It's expensive if you don't need make research every month. Also for some audiences could be a bit harsh to use.
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Filter reviews (906)

A "must use" platform to generate intuitive and simple forms
Pros:
The fact that any type of user, even without any experience, can quickly learn how to setup a form it's a very strong point. The fact that we, we advanced users, can customize a complex form it's also very good and then having integrations it's top.
Cons:
I can't actually think in much to say of cons, but if I forcedly had to chose one, I would say probably pricing to access some features. Maybe balancing it differently but it's very good the way the platform is setup anyway.
A tool a bit more complex than most on the market, but easy to understand and deploy
Comments:
We needed customer feedback, and to deploy a form after our monthly publications. Typeform allows for the creation of a simple questionnaire quickly, and especially with ergonomics and templates a bit more upscale than its free competitors.
The tool is a bit expensive for our use. But it meets our needs.
Pros:
Typeform is easy to use. Easily modifiable. And it does not require the intervention of a technical profile. Any user from marketing, management, human resources, communication can quickly get to grips with it. Its basic templates are clean and usable. And natively responsive. It's a rather complete tool and easy to adopt.
Cons:
Typeform is limited or becomes complex when you start to encounter more than 3 or 4 possible scenarios in a questionnaire. Its graphical management of scenarios can become unreadable. The tool is suitable for simple scenarios, but as soon as you exceed this number of scenarios, you quickly find yourself searching for the design error in the form. This can slow down its deployment. The tool can be expensive if not used regularly: At least once or twice a month. Or connected to an automation of a quality survey, for example.
Alternatives Considered: Jotform
Reasons for Choosing Typeform: Typeform was more upscale visually than its direct competitors. And especially simple and quick to deploy.
Switched From: Google Forms
Reasons for Switching to Typeform: The bulky aspect of the forms was a dealbreaker for JotForm. And the ergonomics of the menus were less clear for users.
Good CX, But Pricey
Comments: Typeform is a great product for look and feel, it's relatively simple to use and can easily be deployed. It is quite difficult / inflexible when it comes to managing workflows and it is also super expensive if you want a decent number of responses to your forms, even as a Non-Profit.
Pros:
The platform looks great to customers and is an excellent tool for encouraging completion of forms
Cons:
It is relatively inflexible in what you are able to do with it vs competitors, and it is quite significantly more expensive too
Make my task easy to automate forms.
Comments: Typeform made it easy to gather feedback and data from my audience but make it a fun and engaging experience. My favorite tool for building surveys, quizzes, and forms that folks actually want to fill out.
Pros:
Typeform turns your mundane forms into conversational experiences. Its design is smooth, conversationalism allows you to insert images and videos into your surveys / quizzes making it engaging. The analytics dashboard gives good statistical insights into responses and completion rates.
Cons:
Typeform does have a free plan, but advanced features such as logic jumps and integrations are locked behind a paywall.
Powerful tool to collect data from customers
Comments: I am using Typeform to collect data from my leads which is used to generate documents for quotes and proposals
Pros:
Intuitive tool to build advanced forms and integrate them to my operations
Cons:
When I tried building a personality test using Typeform, it didn't have the required features
Alternatives Considered: Google Forms
Reasons for Switching to Typeform: More advanced features with Typeform, superior design
Super efficient survey creation and management tool!
Pros:
Typeform is a really great form management software, especially in comparison to Google Forms. We have used Typeform to collect so many different types of information and data, but it is very easy to set up the different types of surveys!
Cons:
Sometimes Typeform can be a bit tricky to get a handle of when new features are released, but they always maintain a super great FAQ and How-To section.
I love the free version, hence got the paid one!
Pros:
Very clean, elegant user interface. Can be easily embedded into websites too.
Cons:
I think they can have much better reporting and analytics
Alternatives Considered: SurveyMonkey
Reasons for Choosing Typeform: Google Forms seemed very primitive and the question types are limited, especially for surveys
Switched From: Google Forms
Typeform is one the most friendly, high-design experience platforms to build a interactive form
Pros:
Typeform is one the most friendly, high-design experience platforms to build a variety of forms.
Cons:
There are a lot of design options but at times it becomes confusing to use the correct type of input response for the question.
Practical and efficient
Comments: Very good experience time saving and practical
Pros:
time-saving, reliable, easy to use, easily adaptable to clients/ students
Cons:
It can be repetitive if the audience is not determined
Alternatives Considered: Google Forms
Reasons for Switching to Typeform: Its easier to use and it offers more interesting features
Good for feedback forms!
Pros:
TypeForm has an amazing User Interface and makes my forms look amazing.
Cons:
The pricing is not easily scalable for smaller businesses.
Engaging & Interactive
Comments: Easy to use....sometimes the conditional mapping is a bit challenging to follow. But it is a great way to get client engagement with interactions.
Pros:
I like that the same way the "end user" uses typeform, so does the person creating the typeform. I also like that you can make universal changes (background colors, fonts, logo colors, etc)
Cons:
I can't say that this is the fault of typeform directly, but we did not get many completions of the form.
User-friendly and easily integrated survey platform
Pros:
Ease of use, ability to integrate other martech, and slick UI.
Cons:
I just wish there were some more customization options for the design of templates/questions.
Alternatives Considered: Google Forms and SurveyMonkey
Great-looking forms to collect more data
Comments: Although we usually use other options due to organization's policies, I prefer using Typeform when we have a survey in which I would like to make the users more prone to answer and have higher rates. Since the questions are so well presented in this tool, and users can focus one question at a time, it has proven to us to make the survey respndents more satissfied and thus we get more answers. Also, it allows you to integrate with your branding really well, as it's minimalistic in nature and provides different options for questions that you can include, not only standard checkboxes or radio buttons.
Pros:
The biggest advantage of Typeform is the great look and the smooth experience it gives to your users. So, it makes your forms fit with the brand image and not be 'just another boring survey'. The fact that when filling out the forms you get clear focus on the question and really user inteface for navigation helps get the completion rates a bit higher than with an average-loooking survey.
Cons:
Pricing might be a bit steep for small educational providers who do not use it very often, but I guess it's worth it.
User friendly and simplistic.
Pros:
The integration between Google sheets and Typeform is brilliant and I have found it helpful, for automatically moving responses to surveys I create into Google Spreadsheet for advanced analysis purposes . Also, Typeform is user friendly to use , both for when I am creating survey forms and for respondents answering my surveys. The level of simplicity that Typeform offers is currently unrivalled by any other survey tool I have tried.
Cons:
My only displeasure with Typeform, is that they discontinued the chat form creation functionality, a few months ago.
Typform review
Comments: Easy to create best opinions to control all
Pros:
Is the ideal software to understand customers
Cons:
Best to create best content and know feedback from customers
Typeforms get the job done
Comments: My overall experience is great. I can be creative with my forms.
Pros:
I like that I can create different types of forms.
Cons:
I think everything about Typeform is good.

One of the best form builders you can have
Pros:
- Personalization is key: Being able to use custom fields and questions to map them directly into our CRM- Ideal for big and complex surveys because it's very easy to get the data out of them and insert it in another platforms - Analytics and aesthetics
Cons:
- Mobile experience on bigger forms can be a hit or miss;- Brand customization could be improved
Better than Google forms
Comments: Easier to fill out than Google forms and more accessible too
Pros:
You can key in choices rather than just selecting. Also you can pick more than one answer
Cons:
Nothing I think it is one of the better survey tools
Great product, fantastic UI and packed with features
Comments: Great experience overall, very well made product and the UI is refreshingly good
Pros:
Great UI, ease of use and the ability to make complex form logic. Also the ability to point the form to a Web request endpoint is much better than the competition.
Cons:
Not anything in particular, could only hope for cheaper pricing
Alternatives Considered: SurveyMonkey
Reasons for Switching to Typeform: Much better features and the Typeform UI
The easiest survey tool yet!
Comments: Exceptional. I migrated from Jotfform and could not recommend Typeform more.
Pros:
It was ridiculously easy to set up; whether I chose to do it on my own entirely or go through the .ai generator which created an entire survey for me based on just one descriptive paragraph. Just about hands and the analytics are so simple to review!
Cons:
The only difficult part that had me reaching out to support was how to set up email notifications for each form submitted.
Best platform for surveys
Comments: Really helpful platform, very user-friendly and makes creating surveys or polls really simple. Perfect for businesses who want to do this a lot.
Pros:
Typeform is one of the best surveying products out there, and would always be my first choice for a client survey. Also integrates nicely with websites.
Cons:
It can get quite expensive, especially if you are using it fairly infrequently. They do have a nice range of plans though.
A great way to build surveys
Comments: Overall, I'd recommend Typeform to marketers looking to carry out any form of research, as long as they're not looking to ask many questions (which, for most surveys looking to have a high response rate, is necessary!). If you're looking to create a more complex survey with heaps of questions and potential flows, be prepared for some lags.
Pros:
Building surveys with Typeform is really, really easy. Regardless of whether you're asking open or closed questions, have follow-up questions pertaining to certain answers or want to use rankings or scales, Typeform makes it easy to add and tailor each of these questions at any point in your survey creation.
Cons:
The only thing that lets Typeform down is how much it lags when you're working with lots of questions. A slight lag is expected on any software, but if you're building complex surveys with various avenues (for example, for whitepaper research), adding and editing any questions further down the line becomes almost impossible due to lag times.
Good tool for gathering data
Comments: Easy to use too that helps you to do simple research even with the free version.
Pros:
Easy to use UI, excellent tool for gathering feedback and having all the results in one place and well formatted.
Cons:
One could argue that the pricing is a bit off, since there is a lot of tools that can fulfill the same job.
Good with checking errors and validating data
Comments: We usually need many data collection and entry tools to capture a broad range of market research data. We recently tried Typeform and it offers a few benefits we miss on other tools such the ability to choose the range within which the data responses from clients should fall. Although we are yet to learn how everything works, it is quite useful. So our experience is generally positive.
Pros:
I like Typeform because creating a survey is easy and straightforward because of the drag-and-drop function. It supports many question types including rating scales that target respondents can understand and answer. I also Typeform because it is easy to avoid errors by validating the data by setting numerical range restrictions.
Cons:
The subscription plan is designed in such a way that you will always want the higher plan, from the free plan to basic, plus, business and enterprise. Some users would appreciate a tool that offers every feature missing in the free plan after subscription. It relies on the internet to collect, store, manage, and analyze data. It requires learning because I am still yet to learn how to utilize all its functions.

Typeform is Useful
Comments: Using Typeform for creating different forms. Doing so has made my job much more efficient. Also, using this software is easy.
Pros:
I like that Tyoeform offers different templates for creating forms.
Cons:
I don’t have any thing to report least about using Typeform.