---
description: Learn more about Zapier price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: Zapier Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Data Integration Tools ](/directory/8/integration/software) > [Zapier](/software/130182/zapier)

# Zapier

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> Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs.
> 
> Verdict: Rated **4.7/5** by 3051 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3051 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Zapier
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$29,99
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Business Process Automation
- Collaboration Tools
- Compliance Management
- Dashboard
- Data Management
- Data Security
- Database Support
- Deployment Management
- Drag & Drop
- Integration Management
- Integrations Management
- Multiple Data Sources
- No-Code
- Pre-built Connectors
- Process Modeling & Designing
- Task Management
- Templates
- Third-Party Integrations
- Visual Modeling
- Workflow Configuration
- Workflow Management

## Integrations (126 total)

- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Airtable
- Alchemer
- Asana
- Basecamp
- BigCommerce
- Bitbucket
- Box
- Brevo
- Buffer
- Calendly

... and 111 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Data Integration Tools ](https://www.capterra.co.za/directory/8/integration/software)

## Related Categories

- [Data Integration Tools ](https://www.capterra.co.za/directory/8/integration/software)
- [No-Code Development Platforms](https://www.capterra.co.za/directory/32095/no-code-platform/software)
- [Low-Code Development Platforms](https://www.capterra.co.za/directory/31756/low-code-development-platform/software)
- [iPaaS Software](https://www.capterra.co.za/directory/32296/ipaas/software)
- [Cloud Integration Software](https://www.capterra.co.za/directory/30852/cloud-management/software)

## Alternatives

1. [monday.com](https://www.capterra.co.za/software/147657/monday-com) — 4.6/5 (6040 reviews)
2. [Jira](https://www.capterra.co.za/software/19319/jira) — 4.4/5 (15381 reviews)
3. [viaSocket](https://www.capterra.co.za/software/1066020/viasocket) — 4.8/5 (647 reviews)
4. [Asana](https://www.capterra.co.za/software/120550/asana-pm) — 4.5/5 (13579 reviews)
5. [Trello](https://www.capterra.co.za/software/1010321/trello) — 4.5/5 (23537 reviews)

## Reviews

### "Zapier in review" — 4.0/5

> **Arshad** | *21 January 2025* | Leisure, Travel & Tourism | Recommendation rating: 7.0/10
> 
> **Pros**: The vast library of connectors to ad from different platforms.
> 
> **Cons**: The costing can sometimes make it unfeasible.
> 
> Good scope of functionality \&amp; easy to use. Quick to get going and get things up and running.

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### "Zapier is a powerful automation tool..." — 4.0/5

> **Benjamin** | *22 October 2024* | Financial Services | Recommendation rating: 7.0/10
> 
> **Pros**: Easy to Use: The no-code interface is beginner-friendly, with clear workflows and templates for quick setup.
> 
> **Cons**: Pricing: Zapier’s plans can get expensive, especially if you need premium app integrations or higher task limits.

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### "The default automation layer for any growth stack" — 4.0/5

> **Tony** | *09 May 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably.
> 
> **Cons**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale.
> 
> Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow.

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### "Zapier - A good beginner-friendly automation platform" — 4.0/5

> **Cristian** | *13 April 2026* | Environmental Services | Recommendation rating: 8.0/10
> 
> **Pros**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps.
> 
> **Cons**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.
> 
> Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n.

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### "Poor customer service" — 2.0/5

> **Homan** | *22 May 2026* | Retail | Recommendation rating: 2.0/10
> 
> **Pros**: I appreciated that Zapier features a clean user interface and was relatively straightforward to configure. We used them for over a year.
> 
> **Cons**: My experience with their customer support was very poor. In particular, an agent named \[sensitive content hidden\]  did a subpar job handling our concerns. Their subscription downgrading process is deceptive, giving the impression that your account has been downgraded when the change hasn't actually gone through. The customer service was not willing to acknowledge this issue and address our concerns.
> 
> Ok. Customer service offset what the product offers. I would rather go with a competitor with better customer service.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/130182/zapier)

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