---
description: Learn more about Direct Mail price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools.
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title: Direct Mail Price, Reviews & Features - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Direct Mail](/software/128355/direct-mail)

# Direct Mail

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> macOS app that features a fun and easy-to-use email template editor, list management tools, and insightful campaign analytics reports.
> 
> Verdict: Rated **4.8/5** by 162 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Direct Mail?

Individuals and small- to medium-sized businesses and organizations looking to expand their reach via easy-to-use email marketing.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 162 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: e3 Software
- **Location**: Mountain View, US
- **Founded**: 2002

## Commercial Context

- **Starting Price**: US$15,00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Unlimited plan: from $15/month, based on number of subscribers.&#10;Pay Per Email plan: from $30, based on the number of email credits required.&#10;SMTP plan: $299/year.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Spanish
- **Available Countries**: Australia, Austria, Brazil, Canada, Germany, Japan, Luxembourg, Mexico, New Zealand, Spain, Switzerland, United Kingdom, United States

## Features

- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Management
- Customer Segmentation
- Customizable Fields
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Signature Management
- Subscriber Management
- Third-Party Integrations
- WYSIWYG Editor

## Integrations (5 total)

- Daylite for Mac
- Google Docs
- Microsoft Excel
- Microsoft Outlook
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.za/directory/30013/email-marketing/software)
- [Email Management Software](https://www.capterra.co.za/directory/30553/email-management/software)

## Alternatives

1. [Kit](https://www.capterra.co.za/software/175000/convertkit) — 4.6/5 (240 reviews)
2. [Zoho Campaigns](https://www.capterra.co.za/software/147812/zoho-campaigns) — 4.3/5 (314 reviews)
3. [SendGrid](https://www.capterra.co.za/software/1004681/sendgrid) — 4.2/5 (752 reviews)
4. [Mailjet](https://www.capterra.co.za/software/130105/mailjet) — 4.2/5 (451 reviews)
5. [AWeber](https://www.capterra.co.za/software/95949/aweber-email-marketing) — 4.4/5 (322 reviews)

## Reviews

### "Easy, Professional, Reliable Email Marketing System" — 5.0/5

> **Jason** | *10 September 2025* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: - Easy to use&#10;- Clean, intuitive interface&#10;- Detailed reporting with nice features like heatmaps to show where subscribers clicked&#10;- Easy contact management&#10;- Syncs with things like Google Sheets and my built in Mac Contacts&#10;- Good help documents&#10;- Native Mac app
> 
> **Cons**: - A bit of a learning curve if you're new to email marketing, like me. But that seems to be the case with any email marketing system.&#10;- Limited templates, though nearly unlimited customization.
> 
> I've just gotten started with email marketing in general and with Direct Mail, specifically. I'm blown away. I've been able to create drip email campaigns and a monthly email newsletter with no problem. And it's great being able to see who's opening and clicking links. If you're starting out with a small mailing list, like me, there's a free plan and a 'pay-per-email' plan, which can save money over paying monthly to some web-based systems, regardless of how large your list is. And it's nice having a native Mac app that's intuitive and I can use anywhere, even without an internet connection. Overall, just a great app.

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### "Semi-experienced user writes..." — 4.0/5

> **Michael** | *03 July 2025* | Entertainment | Recommendation rating: 7.0/10
> 
> **Pros**: Comprehensive coverage of all our needs, with easy layout. Excellent customer services, on the few occasions I've needed them.
> 
> **Cons**: It's a bit pricey. Tricky for smaller operators like ourselves, so do look out for better offers elsewhere. Would appreciate more lower-end pricing options which don't disadvantage smaller businesses.
> 
> Comfortable, but tough on our budget (see above). Its very straightforward to use once you get the hang of it

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### "My overall impression is very positive" — 5.0/5

> **Franco** | *22 May 2025* | Nonprofit Organization Management | Recommendation rating: 7.0/10
> 
> **Pros**: easy, elegant and reliable. Support is efficient and updates come regularly. This makes DirectMail an excellent service for mass mailing
> 
> **Cons**: expensive compared to other services using Amazon SES that cost a fraction. It remains very competitive with MailChimp
> 
> I have a very positive impression of Directmail. It is efficient, has an elegant editing interface and clear reporting, Scheduling is a good thing as well

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### "Directmail for Marketing Books" — 5.0/5

> **Doug** | *23 August 2024* | Publishing | Recommendation rating: 8.0/10
> 
> **Pros**: Fairly easy to compose messages. &#10;Adding attachments and pictures is fairly straight-forward (once you have the hang of it.&#10;Help people proved very helpful a few years back when I was trying to install my smtp Account.
> 
> **Cons**: Organizing addresses can be cumbersome, copying from a previous list to a new one. I've never figured out how to produce smart lists, but I don't think that's Directmail's fault\!
> 
> Positive. Allows me to do broadcasts to wide audience and get seen idea of how it is race red at recipients end.&#10;Only about 66% of my recipients actually do open the mail and I suspect that's because they're the message on cheri smartphones and delete without fully opening the email.

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### "Support is EXCELLENT" — 5.0/5

> **John** | *24 October 2025* | Wireless | Recommendation rating: 10.0/10
> 
> **Pros**: I love the support I get from \[sensitive content hidden\] , everytime I need help.  He knows his stuff.
> 
> **Cons**: Creating new templates with my own design.  I don't use Canva.
> 
> Outstanding Creating new templates with my own design.  I don't use Canva.

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## Links

- [View on Capterra](https://www.capterra.co.za/software/128355/direct-mail)

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| de-AT | <https://www.capterra.at/software/128355/direct-mail> |
| de-CH | <https://www.capterra.ch/software/128355/direct-mail> |
| en | <https://www.capterra.com/p/128355/Direct-Mail/> |
| en-AE | <https://www.capterra.ae/software/128355/direct-mail> |
| en-AU | <https://www.capterra.com.au/software/128355/direct-mail> |
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| pt | <https://www.capterra.com.br/software/128355/direct-mail> |
| pt-PT | <https://www.capterra.pt/software/128355/direct-mail> |

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